案例三：沃尔玛(Wal-Mart)SWOT分析 优势Strengths. • 沃尔玛是著名的零售业品牌，它以物美价廉、货物繁多和一站式购物而闻名。 • 沃尔玛的销售额在近年内有明显增长‚并且在全球化的范围内进行扩张.(例如‚它收购了英国的零售商ASDA) • 沃尔玛的一个核心竞争力是由先进的信息技术所支持的国际化物流系统.例如‚ 在该系统支持下‚每一件商品在全国范围内的每一间卖场的运输、销售、储存等物流信息都可以清晰地看到。信息技术同时也加强了沃尔玛高效的采购过程。 • 沃尔玛的一个焦点战略是人力资源的开发和管理。优秀的人才是沃尔玛在商业上成功的关键因素，为此沃尔玛投入时间和金钱对优秀员工进行培训并建立忠诚度。 劣势Weaknesses • 沃尔玛建立了世界上最大的食品零售帝国。尽管它在信息技术上拥有优势，但因为其巨大的业务拓展，这可能导致对某些领域的控制力不够强。 • 因为沃尔玛的商品涵盖了服装、食品等多个部门，它可能在适应性上比起更加专注于某一领域的竞争对手存在劣势。 • 该公司是全球化的，但是目前只开拓了少数几个国家的市场。
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Potential Competitors: Medium pressure · Wal-Mart has an technologically superior distribution systems‚ lowest possible costing‚ brand name‚ and management expertise to fend off competitors. · Wal-mart is perceived by the customers to offer lowest prices and we can say brand loyalty is high Rivalry Among Established Companies: Medium Pressure · Currently‚ there are three main incumbent companies that exist in the same market as Wal-Mart: Sears‚ K Mart‚ and Target. Target is the strongest of
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Have you ever heard of the word justice? Well justice means impartiality and neutrality. Well the short story “Bargain” written by AB Guthrie talks about justice. It is written about an immigrant (Mr. Baumer) who was thought to have killed a man(Slade) who was a thief‚ couldn’t read and drank a lot. Mr. baumer was not responsible for Slade’s death. One reason that Mr. Baumer is not responsible for slades death is that slade was a thief and hurt Mr. Baumer. All Mr. Baumer did was purchase stuff
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The first Wal-Mart store was opened on July 2nd 1962 in Rogers‚ Arkansas by Sam Walton‚ who believed that the future of retailing lay in discounting. To avoid competing head on with companies like Sears and Woolworths which dominated big cities‚ Walton opened stores in less populated areas that was ignored by other retailers. The stores aimed to serve customers who‚ up until then‚ had to travel long distances to save money‚ and to purchase daily household goods. Now they could buy the same goods
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Wal-Mart definitely is not in a monopolistic market as there are other firms that are competing for market share and profits. A monopolistic firms generally reaps both short term and long term profits from the market by charging high prices for the products that it offers. Wal-Mart does exactly the opposite where it ensures that it’s prices are the lowest in the market. This indicates an oligopolistic behavior of firms like Wal-Mart whose focus is to drive other competing firms out of the market
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depict differences between willingness to pay and costs amongst Wal-Mart and its major competitors‚ K-Mart and Target. One product was observed with three different prices from the companies in order to grasp a better understanding and comparison of the different value wedges. An actual comparison of Colgate Cavity Protection Twin Pack Toothpaste emphasizes value captured. Prices were found as follows: Target $6‚ Kmart $5.49‚ and Wal-Mart $3.38. Wal-Mart’s success is characterized by “Everyday Low
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The US based Wal-Mart ranked first in the global Fortune 500 list in the financial year 2001-02 earning revenues of $219.81 billion. Wal-Mart is one of the largest retailing companies in the world. The company has grown larger then than its competitors‚ such as Target‚ Sears‚ K-Mart‚ and many more. Now‚ Wal-Mart operate more than 3‚500 discount stores‚ Sam’s Clubs and supercenters in the US and more than 1‚170 stores in all major countries across the world. So‚ one has to wonder‚ how do Wal-Mart’s
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“Outsourcing‚ China and Wal-Mart” Wal-Mart‚ an American corporation boasting “Everyday Low Prices” has expanded and outsourced to include the employment of foreign labor and suppliers to meet their corporation’s demands. In doing this‚ there are several benefits to utilizing cheap Chinese labor. By using Chinese factory labor‚ the Wal-Mart Corporation is able to provide goods at low prices‚ increasing their appeal to the consumer. Also‚ by using cheap labor in other countries‚ Wal-Mart expands their corporation
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Wal-Mart went public in October of 1970. Their IPO was 3‚000 shares at a price of $16.50 per share. By having a smart business model and keeping cost low though a variety of tactics including low employees wages and benefits‚ Wal-Mart has been able to sustain an incredible rate of growth. Since their IPO Wal-Mart has undergone eleven full 2-1 stock splits. That means that just one share of their IPO has turned into 2‚048 current shares. The current market value of Wal-Mart stocks on the NYSE
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Wal-Mart Strategy Analysis What are the key activities that Wal-Mart uses to create competitive advantage over its competitors? * Merchandising – Wal-Mart tailored merchandise offering to local markets through traiting to track product movements and focus on selling products that are higher in demand. Store managers were also given more latitude in setting prices to meet local market conditions. * Store Operations – Wal-Mart chose to build a store at a location where it could be expanded
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