Walmart financial analysis project CONTENTS INTRODUCTION4 VISION STATEMENT5 MISSION and OBJECTIVES5 COMPANY SUMMARY6 OWNERSHIP6 ORGANIZATIONAL STRUCTURE7 HISTORY OF WAL-MART8 INDUSTRY ANALYSIS9 MARKETING ANALYSIS10 MARKET SEGMENT11 MARKET SHARE13 DOMESTIC COMPETITORS14 INTERNATIONAL COMPETITORS15 CURRENT PRODUCTS16 PRODUCTS16 BCG MATRIX17 STRATEGY AND IMPLEMENTATION SUMMARY19 COMPETITIVE EDGE20 MARKETING AND SALES STRATEGY21 COST STRATEGY21 CAPITAL STRUCTURE
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1.2 Description of the case Wal-Mart: the Main Street Merchant of Doom‚ Carroll and Buchholtz stated that‚ since its beginning in 1962 by Sam Walton‚ with first small target of rural towns and less than ten thousand people. Wal-Mart goal was to provide loyal customer service‚ fast‚ friendly service and consistently low prices” (Carroll and Buchholtz). Wal-Mart targeted to expended their company into the large cities and become international stores spread throughout the world. Wal-Mart Stores had
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Why Measuring Consumer Behavior is Important Feb. 24‚ 2005 Ryan Brophy Management 480 (408) 390-0941 Introduction Insight into consumer decision-making and buyer behavior is at the heart of the marketing concept (Arndt 1968). To date‚ researchers in the field have had little success in developing substantial scientific theory to describe stable laws in marketing. Most of the progress over the past few centuries has focused on understanding and identifying observable similarities consumers
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The major issues are that Walmart is destroying small town businesses and stripping the cultures of the towns that they are entering. The four part CSR models starts with economic which means that the business needs to make a profit‚ Walmart is definitely making a profit. The next step is legal‚ which means following all the laws. Walmart does that all the time except for in very rare circumstances. Then there is ethical. Walmart does work ethically a lot by there has been times when it is questionable
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People of Wal-Mart Wal-Mart has a spectacular combination of customers. Many are quite respectful; most are ignorant. Everyday people dread the thought of shopping in Wal-Mart’s usually unique unwanted circumstances. A slight degree of onlookers get a thrill from the odd nature Wal-Mart provides. Other customers feel comfortable and at home with their shopping experience. Numerous people shop only to get the best deal. Waiting in line to check out could be a deal breaker. Although the conditions
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STAGES IN THE DECISION PROCESS BUYER Seeing how consumers make purchase decisions. The figure below shows that the buyer decision process consists of five stages: need recognition‚ information search‚ alternative evaluation‚ purchase decision‚ and post purchase behavior. 1 Introduction needs The buyer is aware of a problem or need. There are two stimuli that can trigger needs‚ namely: a. Internal stimuli‚ when one person’s normal needs-hunger‚ thirst‚ sex-occur at high enough levels
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CSR ISSUES IN WALMART Ethical sourcing Walmart claims that its mission is centered on helping people live better which not only applies to customers and associates‚ but also to the workers who make their products. Furthermore‚ all the products that Walmart offers to its customers are supposedly verified whether they are produced with dignity and respect for workers. In order to be accepted as Walmart’s supplier there are standards and obligations expected from suppliers. Following section
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markets. He argued that company must allocate one or more factors as to compete globally. Walmart is achieving the three competitive advantages simultaneously. As discussed above of the Walmart China‚ the company is taking the local responsiveness as through CSR event. Secondly‚ Walmart also realized economies of scale by selling bulks of commodities right off pallets‚ through its Sam’s Club under membership. Walmart also captured the benefits of arbitrage by constantly improving its logistics to lower
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e s 14/10/2011 Wal-Mart Case Study Strategy Management Presented By Group 6‚ Section D Name Roll No. Abhishek Suryawanshi 2011PGP913 Aditya Kiran Nori 2011PGP514 Pankaj Gupta 2011FPM09 Abhishek R Pai 2011PGP508 Snehal Jogdand 2011PGP667 Someswar Basak 2011PGP891 Shriraman S 2011PGP879 14/10/2011 Wal-Mart Case Study Strategy Management Presented By Group 6‚
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Government and Walmart When Walmart decided to expand into China‚ a countless number of hurdles stood in its place. They knew that the store model that has made them the number one retailer in the world was not going to work within Chinese culture‚ but just how much different would they have to be from the cookie-cutter stores that are found all across the United States? In order to dominate the retail market in China as successfully as they have in other markets across the world‚ dynamic change
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