LALA LAjpatrai College | | |AIRLINE INDUSTRY | |SERVICE SECTOR MANAGEMENT | | | |
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IndiGo Airlines – A Case study in International Business Strategy The right thing to do is also the smart thing to do The success of Indigo is a mix of a clear brand promise of "on time" and supported with slick branding and signage‚ smart technology support and a passionate and young work force who multi-task. About Indigo IndiGo is India’s largest airline with a market share of 29.5 per cent as of June‚2013 as well as the country’s largest low fare carrier. IndiGo is the fastest growing
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Advantages of principled bargaining Each of these four principles and other methods offer great advantages over many other types of negotiations. Separate the people from the problem People who involved in the negotiation would constantly hold their side’s positions and make quick response to other side’s activity. Therefore the problems between two sides always arise from their perception‚ emotion‚ and communication. (Fisher R.‚ and Ury W.‚ 1991) In term of Fisher and Ury‚ perception is the
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Why Measuring Consumer Behavior is Important Feb. 24‚ 2005 Ryan Brophy Management 480 (408) 390-0941 Introduction Insight into consumer decision-making and buyer behavior is at the heart of the marketing concept (Arndt 1968). To date‚ researchers in the field have had little success in developing substantial scientific theory to describe stable laws in marketing. Most of the progress over the past few centuries has focused on understanding and identifying observable similarities consumers
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Five forces model can be used to assess the competitiveness of the airlines industry. It can review the competition within the industry It also check for the threat from outside Concerns of an Airline 1. Competitive within the airlines. This is the rivalry with other airlines in your existing markets or future markets. 2. Take for example of Malaysia Airline‚ The possible market segments are; a. Geographical markets b. Demographic c. Travel purposes Let view one of the segment‚ geographical for
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Nanyang institute of management | Singapore Airlines’ Marketing Issues | BSMAN BSHSP 3008 Marketing for Managers | | Stacie Huynh Bao Tran | 06-Aug-12 | | Executive Summary Singapore Airlines is one of the world’s top ranked carriers. They have been constantly a successful organization for the factual understanding of the needs and wants of its target market. They provide products and services in excellence standard to meet its demand‚ implement an active marketing orientation
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Chapter 9 – Collective Bargaining Structures and Processes Collective Bargaining: negotiation process through which the terms and conditions of employment of unionized workers are determined. * non unionized – employers establish reward structures‚ compensation‚ benefits‚ processes for promotions and transfers etc. * unionized: union and management meet on regular basis to negotiate a wide range of terms and conditions of employment – emp have a voice in how rewards are structures‚ disputes
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Southwest Airlines Over 35 years ago‚ Rollin King and Herb Kelleher decided to create a different type of airline. They began with the simple notion: If you get your passengers to their destinations when they want to get there‚ on time and at the lowest possible fares‚ and make darn sure they have a good time doing it‚ people will fly your airline. They were right (Southwest Airlines‚ 2004)! What began as a small Texas airline has grown to become one of the largest airlines in the United States
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Claremont Colleges Scholarship @ Claremont CMC Senior Theses CMC Student Scholarship 2010 Airline Bankruptcy: The Determining Factors Leading to an Airline’s Decline Jason Tolkin Claremont McKenna College Recommended Citation Tolkin‚ Jason‚ "Airline Bankruptcy: The Determining Factors Leading to an Airline’s Decline" (2010). CMC Senior Theses. Paper 88. http://scholarship.claremont.edu/cmc_theses/88 This Open Access Senior Thesis is brought to you by Scholarship@Claremont. It has
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CHAPTER 14 Collective Bargaining and Labor Relations Chapter Summary This chapter provides an overview of private-sector labor-management relations in the United States‚ with brief attention to public-sector differences and international labor relations. After a model of labor-management relations and a context for current relationships are provided‚ various aspects of the process of collective bargaining are described. Cooperative forms of labor-management relations are then presented.
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