a particular industry or company’s market. We have to consider two things while situation analysis 1. Company’s external or macro-environment • Industry and competitive conditions 1. Company’s internal or micro-environment • Competencies‚ capabilities‚ resource strengths and weaknesses‚ and competitiveness. Industry and competitive analysis uses a tool kit of concepts and techniques to get a clear fix on key industry traits‚ the strength
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Write a letter within 120 words to the editor of a newspaper complaining about the high prices of everyday necessities. [Points: prices of almost all articles of daily use rising high – poor and middle class people suffer much – the Govt. to take steps to check rise in prices] Ans.: To‚ The Editor‚ ‘Letters to the editor column’ The Statesman‚ Kolkata-700001 Dear Sir‚ I would like to draw the attention of the concerned authority to the problem detailed below through the widely read ‘Letters
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media Mass media play a very important role in our everyday life. They serve to inform people of different events that take place or may happen. Also they entertain people or even help to make their life better. But the most important thing that newspapers‚ radio or TV bring to people is information. The process of sharing information in the modern world is extremely intense. In all countries is becoming more complex social cultural phenomenon that applies to various activities and is inseparable
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PART 2: UNDERSTANDING BUYERS & MARKETS Chapter 5: Consumer Behavior Consumer Behavior- The actions a person take in purchasing and using products and services including the mental and social processes that come before and after these actions. Consumer Purchase Decision- Problem Recognition: Perceiving a Need- the initial step in the purchase decision‚ occurs when A person realizes that the difference between what he or she has and what he or she would like to have is
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Moses Newspaper Story The story of Moses is fascinating. Moses struggles with his call to leadership by God. He is called by God when he encounters the Burning Bush. However‚ Moses does not feel secure enough to lead the people and to be an eloquent speaker. Eventually‚ Moses finds his strength to confront Pharaoh and to lead the people out of slavery in Egypt. Write a newspaper article detailing Moses’ encounter with the Burning Bush‚ Moses’ resistance to God‚ Moses choosing Aaron as his assistant
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What are the terms for collect collective bargaining? Rule of Law: Under Collective Bargaining‚ an employer and union must act in good faith and not change wages or terms and conditions of employment during the bargaining process. Application + conclusion: While consolidated stores was undergoing a unionization campaign‚ the management swayed the employees to reject the union by increasing their wages and providing them bonuses. Under collective bargaining‚ that is unfair labor practice because the
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Research Articles Impact Of Sales Promotion On Buyers Behaviour: An Empirical Study Of Indian Retail Customers Gopal Das Lecturer‚ NSHM Business School‚ Kolkata Dr. Rohit Vishal Kumar Reader‚ Xavier Institute of Social Service‚ Ranchi Abstract In the Global Context of open market economics of today‚ the consumer has become the king. He operates through his autonomous power. He enjoys a lot of freedom in his purchase decision. A consumer is in a position to influence the manufacturer or marketer
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to Sheet Metal Workers (SMW) Local 68. According to HR Hero (2011)‚ a minimum requirement of 30% of employees must propose induction prior to an election process (HR Hero‚ 2011‚ para. 2). Union Bargaining and Effects. Union representatives and organizations engage in a process of collective bargaining. Because Lewis & Lambert employees are represented by SMW Local 68‚ the workers negotiate alongside other Local 68 members. The negotiation process leads to agreements regarding wage scales‚ health
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The organization applies its resources within a changing environment to satisfy customer needs while meeting stakeholder expectations. 2 Outline the many activities included in marketing. Marketing practice tended to be seen as a creative industry in the past‚ which included advertising‚ distribution and selling. Its core activities are identifying and selecting customer value‚ providing the value‚ communicating the value‚ and delivering the value. 3 Determine the marketing orientation
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Chapter 1 Industry Background A. Definition of the Industry: What are its Products or Services? 1. Definition The development of any country completely depends upon the growth of telecommunications; it is a technology of transmitting signal through a long distance for the sake of communicating with each other. Throughout the world‚ telecom industry is being controlled by private companies instead of government monopolies. Traditional telecom technologies are also being replaced by modern
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