in the Market * Top 15 Restaurants in Manila IV. Financial Performance * Statement of Financial Position * Income Statement * Horizontal Analysis * Vertical Analysis (Financial Ratios) * Liquidity Ratio * Stability/Leverage Ratios * Debt to Asset Ratio * Debt to Equity/Capitalization Ratio * Profitability Ratio * Return on Assets Ratio * Return on Equity Ratio * Basic Earning Power Ratio V. Conclusion and Recommendation
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Introduction For restaurant operators‚ healthy dining has been a big focus for many years. Now “going green” and socially responsible marketing are key points of emphasis for restaurateurs and consumers alike. In a recent study published in USA Today‚ more than 30 percent of respondents said they “would be willing to sacrifice a percentage of their salary in order to work for an environmentally friendly company” (Brooks‚ 2009). Organic and sustainable product sales have more than doubled since 2000
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Organisational Buyer Behaviour 3 elements: * Structure – the who factor‚ who participates in the decision making process and their particular roles. * Process – the how factor‚ the pattern of information getting‚ analysis‚ evaluation and decision making which takes place as the purchasing organisation moves towards a decisiom * Content – the what factor‚ the choice criteria used at different stages of the process and by different members of Decision Making Unit DMU. Structure of DMU:
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Bibliography: Brand loyalty ’s influence on consumer behavior‚ access on 10 march 2009 http://www.essortment.com/all/brandloyalty_pqk.htm Lancaster‚ Geoff‚ Buyer Behavior‚ access on 10 march 2009 http://www.da-group.co.uk/index.php?option=com_content&view=article&id=16%3Abuyer-behaviour&catid=2%3Amarketing-lectures&Itemid=3 Tutor2u‚ buyer behavior - decision-making process‚ access on 9 march 2009 http://tutor2u.net/business/marketing/buying_decision_process.asp
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BUYING BEHAVIORS This study will allow us to understand how local consumers make decisions to buy. Based on those facts‚ we will be able to have an effective strategy and avoid mistakes related to cultural differences. CONSUMERS PERCEPTIONS COUNTRY OF ORIGINS First‚ we will look at the perception of the country of origin. In that case‚ France ’s opinions toward the United States vary widely. Therefore‚ it is hard to say if we ought to display ostentatiously the origin of the American Product
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solvingPurchasing decisions in which a consumer gathers a significant amount of information before making a decision.‚ where they spend a lot of time comparing the features of the products‚ the prices‚ warrantees‚ and so forth. High-involvement products can cause buyers a great deal of post purchase dissension if they are unsure about their purchases to begin with‚ therefore it is best to exhaust all the options available to them. The high involvement purchase decision made by a friend and I‚ saw us utilise all
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I was told about the details of your situation. I am aware that you want to bring a lawsuit against Sam salesperson and the seller. I have done some research and gathered the following information for you. The ethical issues involved in your situation include violation of full disclosure‚ unfair practices‚ and breech of contract. Sam Salesperson failed to disclose to the seller that you requested an extension of the earnest money payment‚ and did not tell you this. Sam Salesperson intentionally
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Chapter#1 THE FOOD SERVICE INDUSTRY Lecture Outline: • Industry • Hospitality • Food & Beverage Industry • Scope of the Industry • Hospitality Industry Food & Beverage Industry (A DIVERSE INDUSTRY) Commercial Operations Non-Commercial Operations o Free-Standing Eating & Drinking Places. Business/Industry o Lodging Food Service Facilities. Healthcare o Other Commercial Facilities. Educational Institute Transportation companies
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……………13 6. References…………………………………………………………………………..14 7. Appendices A. Bob’s Restaurants Operating Performance & Selected Balance Sheet Items‚ Fiscal Years 1997 – 2004…………………15 B. Bob’s Restaurants ratio calculations……………………………………….16 Financial Analysis: Bob’s Restaurants 1. Introduction In the following analytical report‚ the financial performance of Bob’s Restaurants is assessed. Operating Performance & Selected Sheet Items for the years of 1997-2004
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Chapter 5: Consumer Markets and Consumer Buyer Behaviour Consumer buyer behaviour - Refers to buying behaviour of final consumers (individuals & households that buy goods and services for personal consumption) Consumer market - Total number of final customers Marketing stimuli consists of the 4Ps 1. Product 2. Price 3. Place 4. Promotion As well as other major forces in the buyer’s environment 1. Economic 2. Technological 3. Political 4. Cultural 5. Social Understand
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