Purchase Intentions in Fast Food Restaurants: An Empirical Study on Undergraduate Students Huam Hon Tat * Seng Sook-Min Thoo Ai-Chin Amran Rasli Abu Bakar Abd Hamid Department of Management Faculty of Management and Human Resource Development Universiti Teknologi Malaysia‚ 81310 UTM Skudai‚ Johor‚ Malaysia Phone: +607-5531816‚ E-mail: huam@utm.my‚* Abstract The fast food industry in Malaysia is facing increasingly competitive challenges as with other industries around the world. The purpose of this
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The term “Collective Bargaining” originated in the writings of Sidney and Beatrice Webb‚ the famed historian of the British labour movement‚ towards the end of the 19th century. Collective bargaining is a process of joint decision-making and basically represents a democratic way of life in industry. It establishes a culture of bipartism and joint consultation in industry and a flexible method of adjustment to economic and technical changes in an industry. It helps in establishing industrial peace
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There are 5 stages which a consumer often goes through when he/she around their Purchase. These stages also exist because of normal human psychology. These 5 stages are : Problem/Need Recognition- This is in general the first stage in which the consumer recognizes that what essentially is the problem or need and hence accordingly a consumer can identify the product or kind of product which would be required by the consumer. Page text.[2] Information Search- In information search‚ the
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SCADA Vulnerabilities and Electric Power Industry Abstract Electricity is an essential element of life in the United States. It is crucial to manufacturing‚ business companies‚ residences‚ and certain methods of shipping. A deficiency in electricity can not only cause trouble‚ but also financial loss due to reduced business and manufacturing production. This paper will look at the basic concepts of SCADA (Supervisory Control and Data Acquisition) systems‚ their vulnerabilities in regards
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Science in Hotel and Restaurant Management is a four-year program designed to provide the needed professional preparation and training for exciting and rewarding careers in the Hospitality/Hotel and Restaurant industry. The program integrates a competency based training methodology to prepare graduates to become globally competitive‚ professionally competent‚ morally upright‚ and socially responsible contributors to national development. The Bachelor of Science in Hotel and Restaurant Management program
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PepsiCo should expand its restaurant business by pursuing the purchase of CARTS OF COLORADO‚ a $7 million manufacturer and merchandiser of mobile food carts and kiosks‚ and CALIFORNIA PIZZA KITCHEN‚ a $34 million restaurant chain in the casual dining segment. II. Analysis of the main problemPepsiCo has 3 main segments: soft drinks (35% of PepsiCo ’s sales and 39% of its operating profits in 1991)‚ snack foods (29% of PepsiCo ’s sales and 35% of its operating profits) and restaurants (36% of PepsiCo ’s
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Headquartered in Orlando‚ Fla.‚ Darden Restaurants is the world’s largest full-service restaurant company. Through subsidiaries‚ Darden owns and operates more than 1‚825 restaurants across North America‚ employing approximately 180‚000 employees and serving 400 million meals annually. HISTORY The company’s roots can be traced back to 1938 when 19-year-old Bill Darden opened a 25-seat luncheonette in Waycross‚ Ga.‚ named The Green Frog. The success of his first restaurant‚ and several more‚ ultimately
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for the entrepreneur. A recognized form of strategy and tactics is the business plan. The following paper represents a proper business plan for new restaurant named Wasabi. This work includes analysis of market‚ marketing strategies‚ products and effectiveness. Also‚ the work represents proposal for" investments. Description of the new venture Restaurant "Wasabi" is created in order to get profit at the expense of the organization and development services. Also‚ business aims to provide affordable
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Restaurant Classification Restaurants are found throughout the United States as well as other countries. Restaurants are found in many different places such as street corners in mobile businesses‚ buffets found in mid-sized towns and cities‚ as well as upscale restaurants that are most always found in larger and more populated areas. All of these places serve one purpose in common; to aide to the desired food cravings of countless people. A person might say that there are no noticeable differences
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Restaurant manager A restaurant manager is someone who is the ’face’ of a restaurant and whose main responsibilities are to deal with customer service issues‚ as well as to ensure that the food quality coming out of the kitchen is the best it can be. He or she also deals with staffing issues and ensures that everything runs as smoothly and profitably as possible. The Duties and Responsibilities 1.Supervision The managers have to oversee the activities of the kitchen and dining room. Supervisory
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