Its founder‚ Mrs. Lauder‚ decided to offer her potential customers completely free samples of products‚ so that before buying they could independently verify the effectiveness of different treatments. The result of such a marketing method was stunning. And this is understandable - similar ideas were never before implemented (at least‚ it was not documented). As a result‚ the Estee Lauder brand has been immortalized in the history of world
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Factor Evaluation (EFE) Matrix 7 Internal Audit 8 Strengths & Weakness 8 Financial Ratio Analysis 9 Internal Factor Evaluation (IFE) Matrix 10 SWOT Matrix 11 SPACE Matrix 12 Internal External Matrix 13 Recommendations 14 Case Abstract The Estee Lauder Companies Inc. engages in the manufacture‚ marketing‚ and sale of skin care‚ makeup‚ fragrance‚ and hair care products worldwide. It offers skin care products‚ including moisturizers‚ creams‚ lotions‚ cleansers‚ sun screens‚ and self-tanning products;
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Jung Min Kim Estee Lauder in China Estee Lauder is a world leading American manufacturer‚ known for their skincare‚ makeup‚ fragrance‚ and hair care products. Estée Lauder and Joseph Lauder founded the company in 1946 at the heart of New York City. Estée Lauder Companies’ top brands include Aveda‚ Bobbi Brown‚ Clinique‚ Coach‚ Donna Karen‚ Estée Lauder‚ Jo Malone London‚ LAB series‚ La Mer‚ MAC‚ Michael Kors‚ Ojon Origins‚ Osiao‚ Smashbox Cosmetics‚ Tommy Hilfiger‚ Tom Ford‚ Tory Burch‚ and Ermenegildo
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Brief Profile and History Estee Lauder is a major American corporation based in New York City. Estée Lauder is one of the world’s leading a manufacturer and marketer of quality 1) skin care‚ 2) makeup‚ 3) fragrance and 4) hair care products. The Companies was established in 1946 and has been public since November 1995. Presently‚ Estée Lauder Companies has 29 brands‚ sells products in over 140 countries and territories. Estée Lauder sells its products mainly through upscale department stores‚ specialty
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ELAINE ROSE D. CAPATI | SALES PROMOTION | CASE 4 1. Why is the article “Sweet Smell of Succession” a case for Sales Promotion? Estee Lauder once said‚ "I didn ’t get here by dreaming or thinking about it. I got here by doing it." She started with little more than a dream‚ having great goals‚ deep passion in her craft and of course innovative marketing as well. From then on‚ she became one of the wealthiest self-made woman in the States and not to mention a family dynasty that is still continuing
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History The original Estée Lauder label was launched by Estée and her husband Joseph Lauder in New York City in 1946; it is a U.S manufacturer and marketer of skin care‚ cosmetics‚ and hair-care and fragrance products. She began her business with skin care products‚ and first sold to beauty salons and hotels‚ however‚ in the early year‚ Estée facing the rejection of convince Madison Avenue to carry her product‚ she began to market directly to targeting high-class customers by selling her product
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------------------------------------------------- Estee Lauder Companies ------------------------------------------------- Ethical Strategy Analysis Jennifer Isikwe Analysis of the Ethical Strategy of the Estee Lauder Companies I. Background Information A. Brief History B. Other Relevant Information (Industry‚ environment‚ etc) II. Analysis of the Ethical Strategy A. Stated Ethical Strategy 1. Philosophy section of the mission statement 2. Explicit statements about ethics
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Estee Lauder Companies‚ Inc Strategic Management: Case Study Report Submitted to: Miss Farah Zarak Submitted by: Muhammad Owais Rana Abdur Rehman Bakhshi Muhammad Waqas Ranjha Jawwad Jahan Jahanzeb Khan Khawaja Omer Javed Dated: 22nd November 2011 Estee Lauder: Introduction Founded in 1946‚ this technologically advanced‚ innovative company has gained a worldwide reputation for elegance‚ luxury and superior quality. Estee Lauder Companies‚ Inc is a U.S manufacturer and marketer of skin care‚
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following diagram depicts the BCG Matrix where the main brands of the Estee Lauder Company are depicted as stars‚ cash cows‚ dogs or question marks. As the diagram shows that the company has a significant number of big brands in the question mark category the future prospective growth for the company can be very good. BCG MATRIX | STARS | QUESTION MARKS | Good Skin Labs | American Beauty | Grass Roots Research Labs | Estee Lauder | Sean John | Flirt! | Clinique | MAC Cosmetics | CASH COWS
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Executive Summary The purpose of this situation analysis is to identify internal and external factors that will have an impact on Estee Lauder’s integrated marketing communications program (IMC). A situation analysis is necessary to determine the position Estee Lauder is currently occupying‚ in terms of finances‚ promotional strategies‚ product range and brand image. A thorough analysis will help identify any opportunities and potential threats that the company may come across and the effect that
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