nokia crisis management Paper no. XXXVII PROJECT REPORT ON CRISIS MANAGEMENT : nokia AN ELUCIDATION Under the guidance of: Mr. Atul Gupta (Lecturer) Hindu College‚ Delhi University Compiled by: Komal Grover B.Com (h) II year Roll No: - 608 Hindu College Year: - 2007-2010 PRELUDE A crisis is a major‚ unpredictable event that threatens to harm an organization and its stakeholders. Although crisis events are unpredictable‚ they are not unexpected. The
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Study 2. Introduction 2.1 Nokia 2.1.1Nokia Vision/Mission Statement 2.1.2 About the Company 2.1.3History of Nokia 2.1.4Company Profile 2.1.5SWOT Analysis 2.2Introduction to Marketing 2.3Market Segmentation 2.3.1Considerations for Market Segmentation 2.3.2Segmentation Basis 2.3.3Effective Segmentation 2.4Market Segmentation for Nokia 2.4.1Segmentation of Nokia 2.4.2Nokia mobile phones by Series 2.4.3Lifestyle and Psychographic Basis for Nokia 2.4.4The Segmentation of Nokia conducted on the basis of
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Nokia as a company Overall Nokia has detailed many personality characteristics for its brand. The main focus of Nokia is relationship marketing; the company personality is like a trusted friend. Building friendship and trust is the main objective of the Nokia brand. When Nokia positions its brand in the crowded mobile phone marketplace‚ its message is to “bring people together”. This gives consumers a sense of trust and consideration by the company‚ as though to say that Nokia understand what
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NOKIA COMPANY BACKGROUND Company Information Nokia Corporation (Nokia) is player in mobile industry. The Company makes a range of mobile devices with services and software that enable people to experience music‚ navigation‚ video‚ television‚ imaging‚ games‚ business mobility and more. Nokia also provides equipment‚ solutions and services for communications networks through Nokia Siemens Networks. From January 1‚ 2004 through March 31‚ 2007‚ Nokia had four business groups: Mobile Phones‚ Multimedia
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NOKIA MARKETING PLAN PROJECT INTRODUCTION Nokia was founded in 1865 as a paper mill in Finland. It went on to establish it’s self as a renowned mobile phone manufacturer and one of the most powerful brands in the world. In 1992 Nokia shifted its focus to primarily telecommunications and appointed Jorma Ollila as its CEO. Six years later in 1998 Nokia had established it’s self as the world’s largest mobile phone manufacturer with a turnover of 31 billion. In 2006‚ Olli-Pekka Kallasvuo replaced
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.................................................................... 6 CRM Implementation: ............................................................................................................................. 6 Comparative Analysis of Nokia and Sony Ericsson’s CRM: ...................................................................... 11 Major Findings: ..................................................................................................................................
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NOkia Organisation structure at Nokia Introduction Nokia is an international producer of computer software‚ internet and telecommunication equipment‚ it is one of the major candidates competing in the smart phone industries (Studymode2013). Dominating the market around 15 years‚ Nokia was perceived as the more dominant and relentless brand within its industry. However‚ due to a number of problematic issues within the company‚ Nokia was forced into making implosive and drastic design resulting
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Wal-Marts Chinese Suppliers Business ethics are the accepted principles of right or wrong governing the conduct of businesspeople. Wal-Mart corporation had discovered ethical issues when dealing with companies in other nations. Wal-Mart has high ethical values and a strict code of conduct. Wal-Mart is only willing to do business with international businesses that value their ethics and follow good principles. We need to understand that working conditions in factories in China compared to
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strengths are kinds of transformed to cost pressures which have been more progressively passed back to the suppliers (Reinecke‚ 2007). As a result‚ the supplier selection process becomes a remarkable amount of a company’s financial resources. At the same time‚ companies also would like to see considerable benefits from contracting with suppliers who can propose high values. It is easy to find a supplier everywhere; however it is hard to distinguish who are already prepared to enter into the competition
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Brand Audit: Nokia... What’s Next? Introduction Click on the Nokia Philippines website and you will get the image above. This pretty much sums up Nokia at the end of 2014. A long history of dominance in mobile communication has succumbed to the pressures of innovation (and lack thereof). Nokia will go down in history as a case of “What not to do!”. Beset with declining sales‚ Nokia merged with Microsoft and licensed its Lumia and Asha line to the software giant. By the end of 2014‚ Microsoft dropped
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