Consumer Behaviour Assignment CIA-II Topic: Comparative Study of Pepsi and Coca-cola [pic] The Battle of the Giants Soft Drink Industry The Soft Drink Industry consists of establishments primarily engaged in manufacturing non-alcoholic‚ carbonated beverages‚ mineral waters and concentrates and syrups for the manufacture of carbonated beverages. Establishments primarily engaged in manufacturing fruit juices and non-carbonated fruit drinks are classified in canned and
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Project submitted on MARKETING STRATEGIES OF PEPSI Page | 1 CONTENTS SR. NO. TOPIC PAGE NO. 4 4 5 6 7 8 8 9 10 11 11 11 12 12 11 11 12 14 15 16 17 19 19 21 21 22 22 23 23 24 25 25 26 26 27 28 28 29 29 30 31 32 33 Page | 2 I PepsiCo Mission…………………………………………………………… II A Brief Pepsi History ……………………………………………………... III Corporate Profile: PepsiCo In India………………………………………. 3.1 Origin Of PepsiCo India………………………………………… 3.2 From Joint Venture To Wholly Owned………………………… 3.3 Corporate Management..........
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POWER: A capacity that A has to influence the behaviour of B so that B acts in accordance with A’s wishes. DEPENDENCY: B’s relationship to A when A possesses something that B requires. BASES OF POWER: Formal Power: Is established by an individual’s position in an organisation; conveys the ability to coerce or reward‚ from formal authority‚ or from control of information 1. Coercive Power • A power base dependent on fear 2. Reward Power • Compliance achieved based on the ability to distribute
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Threat of Suppliers is low * Essential to product Although AT&T has a large market share in phone networks‚ Apple can choose to work with more than a single network operator like Verizon Wireless. As for the interoperability with Office products‚ Microsoft keeps developing the Office suite for Macintosh as it can be benefited by the Mac users. * Switching cost The services provided by AT&T are not reliable and substitutable‚ so its bargaining power is weak to Apple. Moreover
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centralized vs. decentralized bargaining structures on wages‚ inflation‚ strikes‚ the bargaining process‚ and the negotiation process” Alina Tiltu Course name: POLI 398X Collective bargaining is a process that through negotiations establishes terms and conditions that are essential for employment. Collective bargaining facilitates coordination between unions and employers in wage setting and other aspects of industrial relations. Although collective bargaining has the general objective
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(action-observation-reflection) based Supplier Monitoring Program on the Quality of Strategic Supplier Performance. By Carlo Giovanni Conti A DISSERTATION Submitted to The University of Liverpool in partial fulfillment of the requirements for the degree of MASTER OF BUSINESS ADMINISTRATION A Dissertation entitled The effects of an AOR (action-observation-reflection) based Supplier Monitoring Program on the Quality of Strategic Supplier Performance
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Cola Wars Continued – Coke vs. Pepsi in 2006 Reading the case‚ special attention should be paid to the underlying economics of the soft drink industry and its relationship to average profits‚ the relationship between the different stages of the value chain in the industry‚ the relationship between competitive interaction and industry profits‚ and the impact of globalization on industry structure. While preparing the case‚ you should start by carefully characterizing the carbonated soft drink
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Conditions of Probation The setting of conditions during probation can be agreed upon even before the judge’s actual formal sentencing. Bargaining process is often allowed and it may impact on the final outcome of the probationer’s sentence‚ the length of probation and the condition of the probation. The judge will always be free to require additional conditions as he/she sees fit. Some of the conditions may include obeying of firearm ownership‚ obey requirement to pay fines and restitutions‚ remaining
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INTRODUCTION PEPSI- Pepsi Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores‚ restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern‚ North Carolina. The brand was trademarked on June 16‚ 1903. There have been many Pepsi variants produced over the years‚ including Diet Pepsi‚ Crystal Pepsi‚ Pepsi Twist‚ Pepsi Max‚ Pepsi Samba‚ Pepsi Blue‚ Pepsi Gold‚ Pepsi Holiday Spice‚ Pepsi Jazz‚ Pepsi X (available
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| PROVISIONAL TITLE |Coca Cola Vs Pepsi: how a competitive brand proliferation has determined their dominance in the global soft drink industry? | BACKGROUND | | |It is not a foreign notion that both Coca Cola and Pepsi have been competing with one another in the global soft drinks
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