Abstract The Barilla SpA case study tackles mainly about its supply chain and the system within it. Starting from the manufacturing of the product up to the distribution and selling of it. JITD‚ a distribution system which might possibly minimize the cost and inventory of the company is being considered to implement in the company’s distribution system to address the fluctuation in their demand. Advantages and disadvantages of JITD were compared. Introduction Barilla SpA is a pasta manufacturing
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Executive Summary My decision for this case is to implement the Just-In-Time Distribution (JITD) system that was proposed by his predecessor Brando Vitali. This system is entirely different from the existing set up and is being opposed by both the distributors and Barilla’s Sales and Marketing Department. Barilla Spa‚ an Italian pasta manufacturer‚ is experiencing amplified levels of inefficiencies and rising costs due to variability in demand from its distributors. In order to bring things back
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Executive Summary Barilla SpA‚ an Italian pasta manufacturer‚ is experiencing greater levels of inefficiencies and rising costs due to variability in demand from its distributors. In order to restore things to order and to improve margins‚ Giorgio Magialli‚ the Director of Logistics at Barilla wants to implement a Just-In-Time Distribution (JITD) system that was proposed by his predecessor Brando Vitali. This system is completely different from the existing setup and is being opposed by both the
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Barilla Business Case Group 6 Principal challenges and opportunities for Barilla In the 90s the focus of big food companies was on aggressively conquering supermarkets’ shelf space with the aim of increasing the depth and breadth of consumers’ spending. The 21st century food purchasers‚ however‚ seem to possess profound nutrition knowledge. They consider the quantity of fats‚ sugars and preservatives. This situation creates a unique opportunity for Barilla to become the worldwide Ambassador
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Case Analysis 3 Barilla SpA MGT 371 Section 2 – Team 6 What is the impact of fluctuating demand on operations? Because of the way Barilla’s manufacturing process works‚ demand fluctuations have a significant impact on the company’s operations. Tight heat and humidity specifications in factory tunnel kilns require very specific sequences of pasta production‚ which means Barilla has limited flexibility in ramping up (or ramping down) the production of pastas experiencing unexpected demand levels
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Barilla Brando Vitali‚ the earlier Director of logistics in Barilla SpA proposed an idea of Just- In- Time Distribution (JITD). The proposed JITD system required the distributors to share their sales data with Barilla‚ who would then forecast and deliver appropriate amounts of products to the distributors at the right time in order to effectively meet demand. Instead of Distributors giving orders according to them‚ company should deliver its products on time by its own
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of this report is to analyze the four components of the marketing mix of the Barilla brand “The Italian Food Company Since 1877”. Pietro Barilla founded the parent company more than 125 years ago. Since it’s founding‚ the privately held company has been run by four generations of the Barilla family‚ including up to the present day in Perma‚ Italy. The parent company has 27 factories‚ 15 of which are in Italy. Barilla sells it’s products in about 100 countries‚ running 25 plants and marketing operations
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on an entirely different character depending on ones values. People associate food with their own personal lifestyles‚ culture‚ history‚ values‚ heritage‚ history‚ identity‚ and other attributes that make them unique. Gianluigi Zenti Academia Barilla and ElBulli have a lot of common themes: they have applied and are still applying the cultural and social influences to the food industry‚ they are oriented and focused on innovation and creativity‚ they have pioneered and restructured their own markets
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1.) Diagnose the underlying causes of the difficulties that the JITD program was created to solve. What are the benefits and drawbacks of this program? Fluctuating‚ inconsistent customer product demand strains a company’s manufacturing and strategic operations. JITD is a system designed to address these types of problems. It utilizes data from customers and inputs the information into the system to accurately forecast product demand to the point where product can be manufactured and delivered
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BARILLO CASE In 1987 Brando Vitali‚ then Barilla’s director of logistics‚ had expressed strong feelings about finding an alternative approach to order fulfillment. At that time‚ he noted‚ "Both manufacturers and retailers are suffering from thinning margins; we must find a way to take costs out of our distribution channel without compromising service." Vitali was seen as a visionary whose ideas stretched beyond the day-today details of a logistics organization. He envisioned an approach that would
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