Winners and losers Introduction What defines success for a brand in the marketing environment and what constitutes failure? In this essay two brands that have both been placed into the New Zealand (NZ) market place following the success of the brands in Australia will be compared. The first brand being Jeans West which has demonstrated remarkable success in the NZ market and the second being Suzanne Grae which is preparing to depart the NZ market place due to failure to create a sustainable business
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The Bullwhip Effect and Barilla SpA The Bullwhip Effect is an observed phenomenon in forecast-driven distribution channels where there is variability up the supply chain. Some of its causes are: Dependent demand processing Forecast Errors Adjustment of inventory control parameters with each demand observation Lead Time Variability (forecast error during replenishment lead time) Lot-sizing/order synchronization Trade promotion and forward buying Anticipation of shortages One way
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mission in Mozambique and remember the identity of the second member of Vortex as a result‚ Karlenko (Mark Ivanir)‚ a Russian agent. A golf match is arranged between Karlenko and English‚ whose clear tries to cause information from Karlenko cause him to order
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Barilla –Supply Chain Inventory Management Barilla TABLE OF CONTENTS EXECUTIVE SUMMARY 3 ISSUES IDENTIFICATION 3 ENVIRONMENTAL AND ROOT CAUSE ANALYSIS 3 ALTERNATIVES AND/OR OPTIONS 3 RECOMMENDATION AND IMPLEMENTATION: 3-4 Executive Summary: In an attempt to control inventory swings‚ reduce costs‚ and improve sales we have introduced the JITD initiative. This initiative has been a failure
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The Game of Champions By; Josiah Enos “You can have the top stars to bring the attention‚ you can have the best stadium‚ you can have the best facilities‚ and you can have the most beautiful project in terms of marketing and all this kind of thing. But all of that is worthless if everybody forgets where this game has come from‚ and the strides it has made both in the way it’s played and the way it is respected” (Jose Mouorinho). While not always the most popular game‚ soccer has come
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Executive Summary Barilla SpA‚ an Italian pasta manufacturer‚ is experiencing amplified levels of inefficiencies and rising costs due to variability in demand from its distributors. In order to bring things back in order and to improve margins‚ Giorgio Magialli‚ the Director of Logistics at Barilla wants to implement a Just-In-Time Distribution (JITD) system that was proposed by his predecessor Brando Vitali. This system is entirely different from the existing setup and is being opposed by both
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Executive Summary Giorgio Maggiali is the director of Logistics for Barilla and was appointed to this position when his predecessor Brando Vitati was promoted. Vitati had proposed a Just in Time Delivery (JITD) model for Barilla. Vitati has commented on the “thinning margins” the industry was experiencing and the need to “take costs out of our distribution channel without compromising service”. He felt operations could be improved if Barilla was responsible for determining the quantities and delivery
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Case Memo – Barilla SpA Student #: 68979111 Giorgio Maggiali‚ as director of Logistics for Barilla SpA‚ was acutely aware of the growing burden that demand fluctuations imposed on the company’s manufacturing and distribution system. In order to address this issue‚ he proposed the innovative idea of Just-‐in-‐Time
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Barilla SpA Case Study Define the Problem: Describe the type of case and what problem(s) or issue(s) should be the focus for your analysis. Type: Supply Chain Problems/Issues: - Extreme demand fluctuations – week-to-week variation in distributors order pattern‚ strained Barilla’s manufacturing and logistics operations: high inventory‚ stock out‚ low fill rate to customers. - Pressures to manufacturing in terms of production lead-time and availability of the product - High inventory cost
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EUR 101 Spring 2013 Foundations of Europe 1:00-2:20 p.m. T Th Harriman 137 DEC G Professor: Timothy Westphalen Office: Humanities 1140 E-mail: Timothy.Westphalen@StonyBrook.edu Office Hours; Tues. 2:30-3:30 p.m. Tues.‚ 5:30-6:30 p.m. Thurs. 2:30-3:30 p.m. And by appointment. Teaching assistant: Anna Geisherik Office: Humanities 1077 E-mail: ageisherik@gmail.com Office hours: Tues. and Thurs.‚ 4:30-5:15; 7-7:45p.m. READINGS (All books available in the
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