abdi DSCI 434 3/24/2011 Barilla SpA Case Study 1. Diagnose the underlying causes of the difficulties that the JITD program was created to solve. What are the benefits and drawbacks of this program? One of the underlying causes of the difficulties that the JITD program was created to solve was the effects of inconsistent demand that came from Barilla’s distributors. The extreme demand variation strained Barillas manufacturing and logistics‚ and made very hard for Barilla to meet that demand. For
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[Type the company name] | Barilla Sp(A) Case Study | | | | | Barilla JITD Case Study Just in time distribution (JITD) was designed to address the fluctuating demand of products that created additional costs in production‚ scheduling‚ and transportation. Barilla was to blame for several of these underlying problems. For example‚ Barilla offered transportation discounts‚ volume discounts‚ 10-12 promotions throughout the year‚ as well as no maximum or minimum constraints on orders
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Case Memo – Barilla SpA Student #: 68979111 Giorgio Maggiali‚ as director of Logistics for Barilla SpA‚ was acutely aware of the growing burden that demand fluctuations imposed on the company’s manufacturing and distribution system. In order to address this issue‚ he proposed the innovative idea of Just-‐in-‐Time
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Executive Summary: Barilla was the largest pasta manufacturer in the world‚ making 35% of all pasta sold in Italy and 22% of all pasta sold in Europe. In addition‚ Barilla held a 29% share of the Italian bakery-products market. Competing in a crowded field of over 2‚000 Italian pasta manufacturers and the Italian pasta market as a whole was relatively flat‚ growing less than 1% per year. Per capita pasta consumption in Italy averaged nearly 18 kilos per year and relatively consistent throughout
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MANAGING THE BULLWHIP EFFECT Joseph H. Wilck‚ IV Ph.D. Dual Degree‚ Industrial Engineering and Operations Research‚ College of Engineering The bullwhip effect is the inherent increase in demand fluctuation up the supply chain (i.e.‚ away from customer). Managing the bullwhip effect is minimizing the fluctuation and variation of the demand (i.e.‚ orders from one stage of a supply chain to the next stage of the supply chain) throughout the supply chain. This paper will offer a literature
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BACKGROUND The bullwhip effect occurs when the demand is amplified in the supply chain as they move up in the channels of the supply chain of a firm. Distorted information from one end of a supply chain to the other can lead to tremendous inefficiencies. Companies can effectively counteract the bullwhip effect by thoroughly understanding its underlying causes. Procter & Gamble (P&G) introduce this term. Logistics executives at Procter & Gamble (P&G) examined the order patterns for one of their
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Ways to cope with Bullwhip effect As we known‚ Bullwhip effect threatens Company’s profit. So‚ the means that how company cope with this effect is so important in supply chain management. There are five steps to avoid Bullwhip effect. Firstly‚ reducing uncertainty of demand forecast. We can use centralized demand information that the production of each stage of supply chain bases on the actual demand forecast. As we know‚ production based on the actual demand will make a more accurate
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distributors‚ and many other key players. Any distortion of this information can be very costly and may require permanent changes to a firm’s supply chain infrastructure. Perhaps the most infamous source of this demand data variability is the bullwhip effect. DEFINITION & CAUSES In 1990‚ executives at Proctor & Gamble noticed something odd about the ordering patterns for one of its most successful and well known products‚ Pampers diapers. Retail sales would always vary slightly from period to
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Executive Summary Barilla SpA‚ an Italian pasta manufacturer‚ is experiencing greater levels of inefficiencies and rising costs due to variability in demand from its distributors. In order to restore things to order and to improve margins‚ Giorgio Magialli‚ the Director of Logistics at Barilla wants to implement a Just-In-Time Distribution (JITD) system that was proposed by his predecessor Brando Vitali. This system is completely different from the existing setup and is being opposed by both the
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Describe the impact of bullwhip effect on supply chain performance Definition of bullwhip effect: Through the numerous stages of a supply chain; key factors such as time and supply of order decisions‚ demand for the supply‚ lack of communication and disorganization can result in one of the most common problems in supply chain management. This common problem is known as the bullwhip effect; also sometimes the whiplash effect. The bullwhip effect can be explained as an occurrence detected by the
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