Barilla SpA (A) Case Study Analysis 2 Diagnose the underlying causes of the difficulties that the JITD program was created to solve. What are the benefits and drawback of this program? Brando Vitali‚ Barilla’s director of logistics‚ proposed the idea of Just-In-Time Distribution (JITD) in the 1980’s as an alternative to Barilla’s traditional practice of delivering products to their distributors (Hammond‚ 1). Instead of distributing Barilla’s products based on the orders the distributors
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domestically over 2000 pasta manufacturers in Italy. Declining margins. * Pasta market is extremely price sensitive. * Barilla is the market leader in Italy and is the industry’s largest manufacturer. * Supply chain represents approximately 55-58 calendar DOH of dry goods (30 in the CDC‚ 14 at the Distributor‚ 11-14 at the Supermarket or Independent Shops) Competitive Strategy * Barilla is the largest pasta manufacturer in the world (35% of market in Italy and 22% of market in Europe) * Also 29% of
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Barilla SpA currently must decide the logistic planning of its future production and distribution systems. The company is suffering from issues dealing with fluctuating demand from distributors‚ and the lack of end user sales and demand information. Brando Vitali‚ the former director of logistics for Barilla‚ suggested the use of a Just-In-Time Distribution (JITD) system in order to fix these issues. After much resistance from distributors and Barilla employees itself‚ a decision as to whether
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Information sharing for the bullwhip effect: over- or underestimated? Bachelor thesis: Thesis Circle: Organization studies‚ 2nd semester‚ academic year 2011-2012 Time will tell…. A processes perspective on inter-organizational collaboration Name: ANR: E-mail: PC Jansen 770926 P.C.Jansen@uvt.nl Information sharing for the bullwhip effect: over- or underestimated? Abstract This literature review investigates the effect of information sharing from a buyer to a supplier in a supply
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manufacturing and logistics operations. The main reason for such fluctuations was the so-called bullwhip effect‚ which is an observed phenomenon in forecast-driven distribution channels where there is variability up the supply chain. Implementing a good JIT program could solve bullwhip faced by the barilla. Benefits of implementing JITD Better responsiveness to demand fluctuations Prevention of the bullwhip effect Improvement in manufacturing planning‚ using objective data Reduced inventory levels
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Anton Malyutin Actually‚ the easiest way to find an example of bullwhip effect is to talk about Procter & Gamble where they found disturbing and often inexplicable variations in supply and ordering figures on diapers‚ despite a relatively stable demand from consumers. And the company even saw that variability increased further when examining its own orders to its suppliers. Or to talk about Hewlett Packard where upon investigating sales of a given HP printer by a retailer‚ the company found
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The bullwhip effect in a supply chain The Bullwhip Effect is a phenomenon that occurs in supply chain management when consumers overbuy‚ regardless of their needs‚ according to Business Dictionary.com. These large‚ unplanned purchases cause sudden and drastic changes in a small supply chain management and are difficult to attenuate because they cannot be precisely forecast. We can reduce this effect by doing the following: Step 1 Improve the flow of information along the supply chain. Improving
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Supply Chain Class Module 2‚ Lesson 3 Question #1 Develop a small group consensus on the impact (increases‚ decreases‚ no effect) of the Bullwhip Effect on two of the following six supply chain performance measures: manufacturing cost‚ inventory cost‚ replenishment lead time‚ transportation cost‚ shipping and receiving cost‚ level of product availability profitability. One of the two measures that your team chooses must be inventory cost. For inventory costs‚ be certain to be specific
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Homework 2 Barilla Case Reading 1.Is there any evidence that Barilla faces the bullwhip effect? If so‚ what causes of the bullwhip effect are present? Yes‚ there are some evidences that Barilla is facing the bullwhip effect. The following causes are presented as below. 1) Demanding forecast. Since safety stock‚ as well as the base-stock level‚ strongly depends on these estimates‚ the user is forced to change order quantities‚ thus increasing variability. Lead-time. It is easy to see
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SUMMARY Barilla SpA‚ an Italian manufacturer and world’s largest pasta producer that sells to its retailers largely through third-party distributors‚ experienced widely fluctuating demand patterns from its distributors during the late 1980s and Barilla suffered increasing operational inefficiencies and cost penalties. Brando Vitali‚ Barilla’s ex-Director of Logistics‚ proposed a Just-In-Time Distribution (JITD) system to counter this demand variation. This system required the distributors to share
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