The Bullwhip Effect and Barilla SpA The Bullwhip Effect is an observed phenomenon in forecast-driven distribution channels where there is variability up the supply chain. Some of its causes are: Dependent demand processing Forecast Errors Adjustment of inventory control parameters with each demand observation Lead Time Variability (forecast error during replenishment lead time) Lot-sizing/order synchronization Trade promotion and forward buying Anticipation of shortages One way
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policy decisions. When looking at these factors‚ macroeconomists focus on GDP (gross domestic product) in which measures the national output‚ unemployment‚ and inflation. In order to get a complete understanding of macroeconomics and how it impacts business operations‚ we must understand how money is made and the monetary policy. We also need to understand how the monetary policy will affect issues such as inflation‚ unemployment‚ and interest rates. Unemployment The unemployment rate gives macroeconomists
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Barilla SpA - Case Study Table of Contents I. Executive summary II. Issue Identification III. Environmental and Root Case Analysis IV. Alternatives and Options V. Recommendations VI. Implementation VII. Monitor and Control/ Conclusion I. Executive Summary My decision for this case is to implement the Just-In-Time Distribution (JITD) system. Barilla SpA‚ an Italian pasta manufacturer‚ is experiencing amplified levels of inefficiencies and rising
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Operation Anaconda happened in early March 2002. The purpose of this mission was to root out enemy forces in the Shia-Kot Valley in the Patika Province. The battle took place between March 2nd and March 18th and was planned as a sophisticated “hammer and anvil” attack by pushing the enemy into blocked egress routes. Three pieces of key terrain dominate the Shia-Kot Valley; a long ridgeline to the west dubbed “Whale”; a second ridgeline to the east called Takur Ghar; and a small ridge to the south
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ACADEMIA BARILLA- HARVARD BUSINESS SCHOOL CASE STUDIES Parma‚ Italy - January 31‚ 2007 - Harvard Business School has selected Academia Barilla for an in-depth look into its business in the prestigious annals of Harvard Business School’s business case studies. Less than three years after its founding‚ Academia Barilla is one of the few Italian companies to ever get chronicled by Harvard. The Harvard Business School business case study for Academia Barilla recounts the last 10 years of the development
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1. What are the causes of fluctuation? (20 points) Fluctuation of Raw Materials Pasta is produced with various types of raw material‚ including wheat and egg. If the supply of raw materials has high level of fluctuation‚ (which may be caused by weather condition or cost of raising chicken) then the production and supply of pasta will be influenced. Diverse Product Category Barilla’s products are divided into Fresh products and Dry products. The demand for these two distinct
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from classic bullwhip-effect problems: High inventory levels maintained at each level of the supply chain; frequent stockouts at the distribution level; demand variability exaggeration up the chain‚ and aggravated by constant sales promotions‚ Full Truck Load(FTL) and other volume incentives; and a lack of information on which to forecast demand. In addition‚ the increasing variability of Barilla’s dry pasta product (about 800 SKUs) intensifies all the problems mentioned-above. The growing pain
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This is an Engineering Research Paper. What is operations research? Operations research is the application of the methods of science to complex problems arising in the direction and management of large systems of men‚ machines material‚ and money in industry‚ business‚ government and defense. The distinctive approach is to develop a scientific model of the system‚ incorporating measurements of factors such as chance and risk‚ with which to predict and compare the outcomes of alternative decisions
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Barilla SpA - Session 5 Case Report By: Kevin Samra PMAC ID: 10040240 To: Nikki Raycraft 1 Contents Executive Summary....................................................................................................................................... 3 Issues with Impact Analysis........................................................................................................................... 4 Environmental and Root Cause Analysis..............................................
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Harvard Business School 9-694-046 Rev.JuneU‚ 1994 Barilla SpA (A) Giorgio Maggiali was becoming increasingly frustrated. As director of Logistics for the world’s largest pasta producer‚ Barilla SpA1‚ he was acutely aware of the growing burden that demand fluctuations imposed on the cornpany’s manufacturing and distribution system. Since his appointment in 1988 as Director of Logistics‚ he had been trying to make headway on an innovative idea proposed by Brando Vitali‚ who had served as Barilla’s
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