MAKALAH E-COMMERCE MARKETING DALAM MENINGKATKAN NILAI PELANGGAN OLEH: CHANDRA SETIAWAN 3103005228 JURUSAN MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS KATOLIK WIDYA MANDALA SURABAYA 2010 E-COMMERCE MARKETING DALAM MENINGKATKAN NILAI PELANGGAN PEMASARAN TUGAS AKHIR Diajukan Kepada FAKULTAS EKONOMI UNIVERSITAS KATOLIK WIDYA MANDALA SURABAYA Untuk memenuhi sebagian persyaratan Memperoleh gelar Sarjana Ekonomi Jurusan Manajemen OLEH: CHANDRA SETIAWAN 3103005228 JURUSAN MANAJEMEN FAKULTAS
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1.0 Introduction: 1.1 Main Issues: After analysing and collecting all the information we could find from our resources‚ we have come agreed to choose Kickapoo (M) Sdn. Bhd. as our researching market. The research question that we have come to investigate is why kids and especially teenagers‚ who were into Kickapoo before‚ do not buy the drink anymore. We choose this market because the generation Y are not loyal about their brands especially when it comes to drinks since there are so many other
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Gregory Ward. 2007. The Handbook of Pragmatics. Malden: Blackwell Publishing. Hurford‚ James R‚ and Brenda Heasley. 1995. Semantics: a coursebook. Cambridge: Cambridge University Press. Ibrahim‚ Abd Syukur. 1993. Kajian Tindak Tutur. Surabaya: Usaha Nasional. Kreidler‚ Charles W. 2002. Introducing English Semantics. New York: TJ International Leech‚ Geoffrey Leech‚ Geoffrey. 1993. Prinsip-prinsip Pragmatik. Jakarta: Universitas Indonesia Levinson‚ Stephen C May‚ Jacob L. 1993. Pragmatics an introduction
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of Management Accounting‚ Harvard Business School Press‚ Boston‚ Massachusetts. Rosmawati Mahfar‚ Normah Omar. (2004)‚ “The current state of Management Accounting practice in selected Malaysian Companies: An empirical evidence”‚ Universiti Tenaga Nasional‚ International Business Management Conference 2004. Mahmoud Ezzamel‚ Keith Hoskin and Richard Macve. (1990)‚ Managing It All By numbers: A review of Johnson & Kaplan’s ‘Relevance Lost’”‚ Accounting and Business Research‚ Vol. 20‚ No. 78‚ pp.
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Abstract This study extends the literature by building a conceptual understanding of the determinants of the effectiveness of internal audit in organization. This finding specifically investigates five determinants of internal audit effectiveness which are in-house internal audit vs. outsources internal audit‚ independent and objectivity of internal audit‚ staff competency‚ management support and tone at the top and scope of services and planning. Toward this end it confirms the five determinants
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ini hampir semua transaksi bisnis memanfaatkan jasa perbankan. Bank memiliki peranan sebagai penghimpun dan penyalur dana masyarakat serta bertujuan untuk menunjang pelaksanaan pembangunan nasional dalam rangka meningkatkan pemerataan pembangunan dan hasil-hasilnya‚ pertumbuhan ekonomi dan stabilitas nasional‚ kearah peningkatan taraf hidup rakyat banyak. Dalam cara pandang lama‚ Strategi bank yang digunakan dalam menghimpun dana adalah dengan memberikan penarik bagi nasabahnya berupa balas jasa
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well as polymers. In addition‚ it provides various petrochemical products‚ such as acrylics‚ oxo-alcohols‚ butanediol‚ and styrene monomers. The company is based in Kuala Lumpur‚ Malaysia. Petronas Chemicals Group Berhad is a subsidiary of Petroliam Nasional Berhad. Petronas Chemicals Group Bhd‚ PCHEM is in the chemical business began in 1985 with the production of ammonia and urea. Since then‚ PCHEM’s operations have grown significantly both organically and through joint ventures with other key players
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Corporate Governance Blueprint 2011 Towards Excellence in Corporate Governance Suruhanjaya Sekuriti Malaysia 3 Persiaran Bukit Kiara Bukit Kiara 50490 Kuala Lumpur Malaysia Tel: 603-6204 8000 Fax: 603-6201 5078 www.sc.com.my Copyright © July 2011 Securities Commission Malaysia All rights reserved. No part of this publication may be reproduced‚ stored in or introduced into a retrieval system‚ or transmitted in any form or by any means (graphical‚ electronic‚ mechanical‚ photocopying
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Palmiter (2005)‚ “Chapter 5 – Business Valuation” [Online] Available at: http://users.wfu.edu/palmitar/Law&Valuation/chapter%205/5-0-0.htm [Assessed on 6 May 2013] 4) PTPTN (n.d.)‚ “Portal Rasmi/Official Portal: Perbadanan Tabung Pendidikan Tinggi Nasional” [Online] Available at: http://www.ptptn.gov.my/web/english/corporate/vision [Assessed on 26 April 2013]
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Table of Contents Executive Summary 3 1. Introduction 3 2. History of Tempeh 3 3. Environment 6 4. Social 7 4.1. Westernisation 7 4.2. Price 7 4.3. Religion 8 5. Economic 9 5.1 Tempeh Supply Chain 10 6. Politic 11 7. Technology 12 7.1. Process of Making Tempeh 12 7.2. Genetically Modified Organisms (GMO) 13 8. Gastronomy 14 8.1. Health benefits of tempeh 14 8.2. Meats Substitute 15 9. Conclusion 15 9.1. Strength 15 9.2. Weakness 16 9.3. Opportunity 16 9
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