MARKETIN STRATEGY IN E-COMMERCE Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business‚ organisations are required to be ready‚ and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive‚ organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance‚ particularly in recent years
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Knowledge Management in EC – e-commerce Abstract In the present E-Commerce (EC) era Knowledge Management (KM) is fundamental to a company’s success. Not only has the topic of KM attracted much research attention but the management of customer knowledge is becoming increasingly important. Nevertheless‚ little research has been carried out to see how KM is gained through EC and what a suitable framework is. Companies with EC operations have the advantage of acquiring more detailed information
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TABLES OF CONTENTS 1.0 Introduction 2.0 Importance of e-Commerce and m-Commerce 3.0 Corporate Appraisal 4.0 Competitive Advantages 5.0 m–Commerce 5.1 Differences of m-Commerce & e-Commerce 6.0 Recommendations 6.1 Benefit of Microsoft Vista and m-Commerce to AirAsia 6.2 Benefit of Microsoft Vista and m-Commerce to Customers 7.0 Conclusions APPENDIX REFERENCES 1.0 Introduction Purcel and Toland (2004‚ 241) said “Internet and Communication Technology offer the opportunity to reduce
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Pros and Cons of E-Commerce “The web is the ultimate customer empowering environment. He or She who clicks the mouse gets to decide everything. It is so easy to go elsewhere; all the competitors in the world are but a mouse click away.” Jacob Nielsen‚ Designing Web Usability. There are many Pros and Cons when it comes to e- commerce. The use of the internet e commerce has grown drastically in recent years. E commerce is the buying and selling of goods and services on the internet. Even
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International Barriers to E-commerce Aravind Alluri Abstract In the recent years‚ the internet has been known for an impressive evolution‚ having a major impact on all aspects of life esp.‚ e-commerce (EC). This paper mainly explains the EC and also identifies the various international barriers to e-commerce and they can be evaluated for EC success. Introduction E-commerce is a combination of three different areas of study‚ namely technology‚ business and law/policy. EC is a kind of electronic
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1. a. Name and purpose of the system. The e-commerce system chosen is the Overstock.com. Overstock.com is an online retailer offering a broad variety of high-quality‚ branded name goods at discount prices‚ including bedding‚ home decor‚ appliances‚ watches‚ jewellery‚ electronics‚ sporting goods‚ clothing and shoes. At the beginning‚ Overstock.com sold surplus and returned merchandise on an online E-commerce marketplace and liquidating the inventories of the failed dot-com companies at below-wholesale
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systems operating on it. Many of us use it to buy and sell goods and services over the World Wide Web. We order a piece of clothing or even buy and sell stocks. This is known as e-commerce and typically requires a payment processing system. Many applications of e-commerce are influencing trends and expectations for business over the Internet‚ including tailing‚ banking‚ online retailing‚ and online publishing. It has definitely exploded in the last ten years. It does have its advantages in that it
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PEBA 1-2 Part 1: Introduction to E-Commerce and E-Marketplaces ONLINE FILE W1.2 Application Case DELL—USING E-COMMERCE FOR SUCCESS The Problem/Opportunity Founded in 1985 by Michael Dell‚ Dell Computer Corp. (now known as Dell) was the first company to offer personal computers (PCs) via mail order. Dell designed its own PC system (with an Intel 8088 processor running at 8 MHz) and allowed customers to configure their own customized systems using the build-to-order concept (see Chapter
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INTRODUCTION E-Commerce also known as Electronic Commerce is the use of internet to perform trading and business activities. The various technologies used by e-commerce business are Electronic Fund Transfer (EFT)‚ Electronic Data Interchange (EDI)‚ mobile ecommerce etc. E-Commerce has become a thriving business and is still growing exponentially towards the future. EVOLUTION In the 1960s‚ the US Defence Department developed ARPANET‚ a secure and robust communication network for networking with defence
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stores in 26 countries worldwide. As the importance of online presence grows‚ IKEA has also launched over 13 successful e-commerce websites in many parts of Europe‚ UK and the US. It is undeniable that a core reasoning for their continued success is due to their unique business and e-commerce model and solid core values‚ which will be discussed further in this report. IKEA’s E-business Model IKEA’s Target Audience IKEA’s vision is to offer ‘a wide range of well-designed‚ functional home furnishing
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