Student name: Marcelo Chabes Student number: 3783 Class: MKT 1 Assignment 1 - Compare the E-Business strategies of TWO companies. Case study chosen: Amazon.com X Submarino.com Introduction Firstly let’s talk about Amazon Inc. which is an American e-commerce company in Seattle‚ Washington. Amazon was one of the first major companies to sell goods by Internet‚ and was an iconic "stock in which to invest" of the late 1990s dot-com bubble. Launched on line in 1995‚ Amazon.com started as
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E-commerce is one of the trending topics in today’s world‚ and in the Indian context‚ the e-commerce industry is led by the Indian giant – Flipkart. With brick and mortar stores and offline selling of products being touted as “old fashioned”‚ the online commercial players have been able to case a revolutionary change in the purchasing mindsets of customers by launching several innovative services such as same day delivery of products‚ attractive discounts and offers etc. The price benefit It is
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Executive Summary Barnes and Noble is the market leader in the bookstore industry. They have grown their business during tough economic times and have adapted well to the changing consumer demands as technology has advanced. By continuing to enhance their competitive strategy to align themselves with market demands‚ Barnes and Noble‚ with its multi-channel distribution platform‚ will continue to have success in the coming years as competition will feel the pressures of increasing digital mediums
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ELECTRONIC COMMERCE IHSAN ABDULLAH ZUBIR 1061103678 AZRIF REDZA BIN BADZLY 1081103812 AZFAR BIN KADIR 1111114625 MOHD SHAHRIL BIN SULAIMAN 1111114242 Online Grocer 1. What are the reasons you think WebVan failed? There are many reasons why Webvan failed so spectacularly but I’m going to focus on Webvan’s management team and its technology as the panicle reasons for their spectacular failure. To the outside observer
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E-commerce This is an introductory look at the science of Internet marketing. I will discuss a) Internet marketing frameworks for topics such as online consumer buying behavior‚ establishing and maintaining customer relationships‚ integrating the Internet into a marketing program and coordinating online and offline marketing practice‚ and b) issues in Internet marketing‚ such as community‚ privacy and auctions. I will also investigate aspects of website design‚ consumer behavior and satisfaction
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E-Commerce in India – The Current Scenario E-Commerce in India – The Current Scenario There was a time when ‘E-Commerce’ as a term wasn’t heard of in India. However people still used to know that there are websites such as indiatimes.com and shopping.rediff.com which sells stuff online but to buy that‚ you need to have credit cards. Credit Cards‚ 10 years back‚ was not a common man’s common card‚ it was considered as a priced possession. People those times were more skeptical to use cards for online
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B2B vs. B2C Marketing Differences Once a decision is made to develop a business‚ whom the customer will be is the next decision to be made. Whom will the company target as a customer? Will it be a business? Or will it be a consumer? Business-to-business (B2B) marketing has differences from business-to-consumer (B2C) marketing practices. This paper will outline these differences between the two types of e-commerce business transactions. "Traditional marketing in the business-to-business environment
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Question 4 Slide #1 Speaker’s notes Good morning and thank you all for joining me today. I’m here to talk a bit about information technology and the challenges we will be facing when we start selling our product over the inter-net. I’m going to spend the first half of this presentation discussing the risks we face today. You are all familiar with today’s operations and by discussing the risks involved here‚ it’ll give you better perspective on the risks we’ll be
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Test #1 Q1. Choose an e-commerce Web site and assess it in terms of the eight unique features of e-commerce technology listed below. Which of the features does the site implement well‚ and which features poorly‚ in your opinion? Prepare a short memo to the president of the company you have chosen (add the URL for the company’s website at the top of your answer)‚ detailing your findings and any suggestions for improvement you may have. A.www.amazon.ca 1.Ubiquity - The term ubiquity means”The
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Repurchase intention in C2C e-commerce – A Taobao experience Acknowledgment I would like to take this opportunity to express my sincere gratitude to my supervisor‚ Dr. CHOW‚ Vincent W S‚ for his supervision and guidance. During our meetings each time‚ his priceless opinions and supports provide me practical insights to this project‚ his point of view always broadens my thinking and his encouragement makes me feel confident to overcome different challenges. Furthermore
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