Apple Inc. Case Study # 1 iPhone [pic] Professor Chug-Shing Lee BUSA 499 Capstone October 1‚ 2008 Analysis Conducted By Apex [pic] Ryan Boykin Ashley Fiorini Lance Tanaka Matt Webb Executive Summary Apple has demonstrated that innovation can lead to market dominance with products like the iPod. With products such as this‚ Apple has developed a brand that has built a customer base with astonishing loyalty. According to Business week‚ Apple was thirty third for top
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following assignment questions in my International Business 305 class regarding Cameron International Corporation: 1. Determine which institutional and risk factors must be considered and whether they support entry or not. 2. Conduct a VRIO analysis to determine whether entry is supported. 3. Assess existing cultural issues to determine how they should be addressed should the company enter the market. 4. Determine if the company should pursue FDI with potentially more risk and higher
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differences between the VRIO-framework and the SWOT-model. Before I will explain this‚ I will first give you an insight in the meaning of these two models. SWOT-model: [pic] A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture. Strengths and weaknesses are internal to an organization. Opportunities and threats originate from outside the organization. A SWOT analysis‚ usually performed early
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Distinctive Competencies The VRIO analysis is helpful in determining if a resource or capability leads to competitive advantage (Middleton‚ 2004). Resources/Capabilities Valuable? Rare? Costly to Imitate? Exploited by Organization Competitive Implications Strength or Weakness Key Account Management Initiative Yes Yes Yes Yes Sustained Competitive Advantage Strength and Sustainable Distinctive Competence Recruitment Process Yes Yes No No Temporary Competitive Advantage Strength and Distinctive
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1Barney and Hesterly (2006)‚ describe the VRIO framework as a good tool to examine the internal environment of a firm. They state that VRIO “stands for four questions one must ask about a resource or capability to determine its competitive potential: 1. The Question of Value: Does a resource enable a firm to exploit an environmental opportunity‚ and/or neutralize an environmental threat? 2. The Question of Rarity: Is a resource currently controlled by only a small number of competing firms
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BARNEYS MARKETING PLAN Executive summary Barneys is planning to extend the target market by embracing budget fashionistas as well as current target customers who are fashion connoisseurs with a high disposable income and cutting-edge taste. It is because‚ according to Spending Pulse‚ Sales of luxury goods fell 27.6% in December 2009 compared with December 2008 including credit cards and cash. The pullback in luxury spending due to the deteriorating economy brought about a sharp slowdown and a
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Company Wildberries - it is a large online store of fashion apparel‚ shoes and accessories‚ which has existed for more than 7 years. I chose this site because I had previously used the services of this website. Products in this online store are divided into categories. To view products by brands (brands)‚ go to the tab "brand". All products are sorted by price‚ color‚ size‚ popularity rating (rated buyers) and the date of receipt to the store. When viewing products by categories is also sorted
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Describe the SWOT analysis and the VRIO model and compare them. Highlight their main similarities and differences. (25 points) (A 1½-page response is required.) Student’s Response The SWOT analysis is used to describe the Strength‚ Weaknesses‚ Opportunities and Threats that face a corporation. The purpose of this analysis is to identify the particular competencies that the corporation has as well as to identify the opportunities that they are facing but unable to take advantage of due to the
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Barney Frank a former American politician and board member of New York‚ has served as a member of the U.S. House of Representatives from Massachusetts. He previously announced he was gay. This shocked many‚ but had no effect on his career. He was re-elected in Massachusetts with 70% of the votes. This reached a point when being gay was more acceptable than a politician. It is not surprising to be a gay politician anymore‚ especially in San Francisco. He supports Supervisor Scott Wiener; unfortunately
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“Barney Says No!” Almeda was an eighty-four-year-old woman who lived a retiring life with no family and few friends. She suffered from a disabling stroke three years ago and has been confined to bed in a nursing home. Almeda has lost decisional capacity and left no advance directives. Barney‚ her long time friend‚ has been her unofficial substitute decision maker. Almeda has developed a stage IV sacral decubitus‚ now colonized with multiple resistant staphylococcus areus and pneumonia with heart
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