BMW Z3 Launch HBS Case Study Date: 18th August 2009 Question 1 Define what you see as the 2 main risks and 2 main benefits of non traditional marketing. Use the BMW case to support your assertions. A paragraph explaining each point will be sufficient. Answer 1 The Z3 case shows how communications strategy and tactics have evolved beyond traditional TV and print advertising. *Two key* Risks of Non-Traditional Marketing are highlighted below: *Systems not in place to measure
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9943018 Laurana 9853047 Cristine A Formula for Economic Calamity一帖經濟蕭條的解藥? The market crash of 2008 that plunged the world into the economic recession from which it is still reeling had many causes. One of them was mathematics. Financial investment firms had developed such complex ways of investing their clients’ money that they came to rely on arcane formulas to judge the risks they were taking on. Yet as we learned so painfully three years ago‚ those formulas‚ or models‚ are only pale reflections
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Do you lack of energy or fear facing the new day ahead? It’s question which elder persons usually ask themselves day by day every morning . It’s easy to understand why they have complicated feeling like this . In “Old before her time” ‚ Katherine Barrett discusses how the senior citizens are treated in American culture. One of seven lessons she gave us ‚ Lesson six “ you never grow old emotionally”‚ is the most significant lesson because of their psychological emotion ‚ sympathetic and respectability
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Elizabeth Barrett Browning presents ideas of exploitation and liberty in her poetry. Before this paper proceeds in examining how she achieves this goal‚ the terms “exploitation” and “liberty” will first be discerned. This paper will use Tilly’s (2000) definition of exploitation which “occurs when persons who control a resource a) enlist the effort of others in production of value by means of that resource‚ but b) exclude the others from the full value added by their effort." For the term “liberty”
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affected by the achievement of the organization’s objectives”. The main objective for firms is profit maximization and for this reason I agree to a certain extent that large corporations abuse their power against stakeholders. Firstly‚ Customers‚ “provide the lifeblood for the firm in the form of revenue.” (Freeman 1984). Firms are reliant on customers as they indirectly fund the development and growth of firms. However‚ customers want value for money and “cheap” prices. There are many companies
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ENGLISH – TEXTS IN TIME COURTNEY MILLS HOW DOES THE CONTEXT IN WHICH THE TEXTS ARE SET SHAPE THE VALUES WHICH ARE EXPLORED WITHIN THEM The context of both the Great Gatsby (GG) and Elizabeth Barrett-Browning’s (EBB) sonnets has shaped many of the attitudes and values explored throughout the texts. Both texts take into account the social contexts of the time and the personal context of each author. An author’s personal context can shape many of the values displayed throughout
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- M/S Auto India‚ Pune‚ India Beneficiary - M/S General Motors‚ Detroit‚ USA. Issuing Bank - Global Bank‚ Pune‚ India Advising Bank - The American Bank‚ New York Negotiating Bank - The American Bank‚ New York Reimbursing Bank - International Bank‚ New York Availability - Negotiable at sight Expiry - At the counters of The American Bank‚ New York Amount - USD 100‚000 Merchandise - Car engine parts Quantity and price - 50 units @ USD 2000 per unit Circumstances Issuing Bank Global Bank
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possessor of the land. Since George has been living on the land for his entire life‚ and he is 76 years old‚ it is reasonable to assume that he owns the land. But even if he didn’t own the land‚ and instead was renting‚ it is still clear that he farms the land. So he is still clearly in possession of it. Secondly‚ was there an artificial condition around‚ which children were likely to trespass and if George knew of it? The water tower has been on George’s property ever since
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handled in a very profession and secure way. There are many ways in which the internet can be a useful tool for the accounting and auditing firm. The ability to receive information from the client in an electronic format for would be useful for inputting that data into the accounting software. It would also be convenient because it would allow the firm to us a tax software that is connected directly to the IRS to receive updates immediately when they are available. It would also allow a clients
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Assignment 2 (a)Outline the main forms of flexibility as defined in Atkinson’s (1984) model of the flexible firm (b) What are some of the strengths and weaknesses of the Atkinson model? ANSWER PLAN: Introduction/Background o What are the aims of flexibility o Guest (1987) de-centralisation helps to create flexibility o What are the main forms of flexibility that modern organisation need Body: 4 types of flexibility o Functional/Temporal/Numerical/Financial Body 2: Atkinson’s
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