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    scale/learning economies and the ratio of fixed to variable costs‚ and excess capacity and exit barriers. Threat of New Entrants. The threat of new entry can force firms to set prices to keep industry profits low. The threat of new entry can be mitigated by economies of scale‚ first mover advantages to incumbents‚ greater access to channels of distribution and existing customer relationships‚ and legal barriers to entry. Threat of Substitute Products. The threat of substitute products can force firms

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    Barriers to Entry of New Firms For a firm to maintain its monopoly position there must be barriers to entry of new firms. Barriers also exist under oligopoly‚ but in the case of monopoly they must be high enough to block the entry of new firms. Barriers can be of various forms. • Economies of scale. If a monopoly experiences substantial economies of scale‚ the industry may not be able to support more than one producer. • Network economies. When a product or service is used by everyone in

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    Qns 6 Entry and Exit will determine the extent of competition in an industry. Apply to the airline‚ pharmaceutical or supermarket businesses. Using the industry of your choice‚ how can this company deter entry? Entry is the beginning of production and sales by a new firm in a market‚ and exit occurs when a firm ceases to produce in a firms. The existence of high start-up costs or other obstacles that prevent new competitors from easily enter an industry or area of business. Barriers to entry

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    difficult? What has made it possible in IKEA’s case? 3) Describe how IKEA’S expansion has re-energized mature markets around the world and changed the competitive situation. 4) How does the TV advertising campaign initiated by IKEA overcome the entry barrier of high advertising expenditures? 5)Should IKEA expand further in the United States or focus on other countries? 2 GLOBALIZATION AT WHIRLPOOL 1)To what extent is the appliance market regional rather than global? 2)What seem to be the key

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    Chapter 04 The External Environment   Multiple Choice Questions   1. (p. 81) The external environment can be divided into various subcategories:  A. Remote‚ political‚ social B. Remote‚ social‚ operational C. Remote‚ industry‚ operating D. Technological and social   Difficulty: Easy Learning Objective: 1   2. (p. 81) A firm’s external environment includes a remote sector‚ industry sector and an operating sector. The remote sector includes which of the following categories

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    BARRIER TO ENTRY FOR NEW FIRMS Celano and Cornetto have been the two biggest firms in Viet Nam ice cream cone market for a long time. Therefore‚ it’s very difficult or even impossible for new firms to enter the market. Such barrier can be listed as: - Advertising: Celano and Cornetto spend so heavily on advertising that new firms would find difficult to aford (that is known as the market power theory of advertising). The use of advertising of these two established firms creates a consumer perceived

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    TABLE OF CONTENTS INTRODUCTION 2 FINANCIAL RATIOS 4 PROFITABILITY RATIOS 5 LIQUIDITY RATIOS 7 ACTIVITY RATIOS 9 INVESTMENT RATIOS 11 OVERTRADING 13 FINANCIAL STATEMENTS 14 BALANCE SHEET 15 FORMATS OF FINANCIAL STATEMENTS 18 CONCLUSION 22 BIBLIOGRAPHY 23 INTRODUCTION In this report you will find useful information about GlaxoSmithKline plc (GSK). and AstraZeneca plc (AZN) and overview of these companies. My friend wants to buy shares and ask me for some advice

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    Describe three barriers to entry within a specific service area in health care and explain why you think these are the most important barriers. The three most important barriers to entry include; firstly‚ resource ownership‚ patents and copyrights‚ government restrictions and start-up costs. Further‚ the resource ownership is the most important barrier to entry. In this way‚ control over critical resources may prevent entry into a market (Eden & Ackermann‚ 2013). For instance‚ entry into strategic

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    threat to entry‚ the threat of substitutes‚ the power of buyers‚ the power of suppliers and the extent of rivalry between the competitors. Where the forces are high‚ industries are not attractive to compete in. There will be too much competition and pressure to allow reasonable profits. In context to the global pharmaceutical industry the five forces framework map is very relevant in identifying the environmental forces affecting the group of firms producing the same product. The threat of entry: Barriers

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    Barriers to Entry While India has gone through economic reform and seems like a good potential for investment‚ they are still dedicated towards protecting domestic businesses in several areas (The World Bank‚ 2011). The dormancy of the government to change regulations on the foreign direct investment (FDI) for retail companies has created a large barrier to entry for companies that want to involve themselves in this industry (Thathoo & Kacheria‚ 2007). While the government has been relatively

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