Study Analysis #1: Starbucks: Delivering Customer Service. Brief Background: Starbucks was founded in Seattle‚ Washington in 1971 as a small coffee shop by three friends‚ Jerry Baldwin‚ Zev Siegel‚ and Gordon Bowker. The idea came from the premise of selling high quality coffee to consumers. However it did not evolve into the present brand until 1982 when Howard Shultz bought the company. Shultz brought about his traveling experiences from Milian‚ Italy where the coffee culture was an inspiration
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History of Starbucks In 1971‚ Starbucks’ opened its first store at Pike Street Market in Seattle‚ by three partners Zev Siegel‚ Jerry Baldwin and Gordon Bowker. Starbucks opened with the intent of being a gourmet coffee bean retailer and coffee equipment seller. The Starbucks name and logo came from two influences; a character named Starbuck in the classic book‚ Moby Dick‚ and a mining camp on the base of Mt. Rainier called Starbo. These two influences were combined to create Starbucks (Wikipedia
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First Starbucks opened in Seattle Washington. March 30‚ 1971 Jerry Baldwin – English teacher Gordon Bowker-Writer Zev Seigl-History teacher Then… Entrepreneur Howard Schultz joined the company in 1982. Director of retail operations and marketing. Ideas of selling beverages. Then… April‚ 1984 first store to sell beverages was opened. Served 400 customer- over the 250 customer average at their best score. II Giornale Acquires Starbucks. Howard Schultz- Starbucks president
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Case study: Starbucks in China Starbucks – A global company? The 1971 founded company Starbucks has undergone an impressive expansion throughout the last years and as a result now is the leading coffee house retailer in the world. Due to several joint ventures‚ partners‚ and an enormous amount of directly operated stores‚ it is present in more than 34 countries and serves around 33 millions of customers per week.1 Moreover‚ the company significantly increased its global publicity within subscribing
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of the Study Coffee and Milktea both have legendary past. Milk Tea‚ originally known as Bubble Tea or Pearl Milktea‚ came into existence in Taiwan‚ during the 1980’s. From a tea shop called Chun Shui Tang in Taichung‚ Taiwan. Unlikely the fully loaded pearl milk tea today‚ the oldest form of bubble tea was made by mixing cold black tea with fructose syrup using a shaker. The product was named bubble tea after seeing the layer of foam that ended up on the top of the tea. Most bubble teas come with small
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STARBUCKS IN CHINA Marketing in the host country Before entering China‚ Starbucks decided to invest in market research to analyze the best approach to reach the Chinese market by entering joint with local companies in different regions across the country which allowed a direct access to the consumer for market research purposes. Several interesting findings were made regarding market behavior in China; first of all China is a tea-based consumption market so to generate acceptance to the Starbucks
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"Coffee‚ Tea‚ or Opium?" In "Coffee‚ Tea‚ or Opium‚" the authors main point is that even at this point in history some rulers felt that drug importation throughout other countries was immoral for their economic and social status. China’s commissioner for foreign trade‚ Lin Zexu wanted to stop the illegal importation of opium into his country. Lin saw that the opium trade was damaging the publics health and was bleeding China of its wealth. The emperor of Manchu had given Lin extensive power and
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Starbucks developed continuously and rapidly after Howard Schultz bought it. It was entered in “Fortune 500 companies” in March 2003. Because of the saturation of the market‚ Starbucks can not only relied on the American market‚ but also had to venture abroad and paid close attention to the growth of subsidiaries. During the expansion‚ Starbucks stuck to its basic principles and innovated constantly to cater to the taste of the native. Although Starbucks was operated successfully‚ it also experienced
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Company: Starbucks Coffee BACKGROUND Starbucks Corporation is the largest coffee company in the world‚ with over 17‚000 stores located around the globe. Headquarters are located in Seattle‚ Washington‚ United States. Starbucks offer beverages- mainly coffee and tea‚ food- salads‚ snacks‚ sandwiches to customers. The company also markets books‚ music‚ and film. DEMAND OF STARBUCKS Is the demand for Starbucks elastic or inelastic? Starbucks mainly sells coffee‚ and coffee is an inelastic
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Starbucks Coffee Company Since 1971‚ Starbucks Coffee Company has committed to ethically sourcing and roasting the highest quality Arabica coffee in the world. Today Starbucks connects with millions of customers every day with exceptional products and more than 17‚000 retail stores in more than 50 countries such as the United States‚ Canada‚ the United Kingdom‚ and China. In 1982‚ Howard Schultz joined the Starbucks as Director of Retail Operations and Marketing‚ and advised that the company should
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