No. 8 24 January 2012 GLOBAL FLOWS OF FOREIGN DIRECT INVESTMENT EXCEEDING PRE-CRISIS LEVELS IN 2011‚ DESPITE TURMOIL IN THE GLOBAL ECONOMY HIGHLIGHTS Despite turmoil in the global economy‚ global foreign direct investment (FDI) inflows rose by 17 per cent in 2011‚ to US$1.5 trillion‚ surpassing their pre-crisis average‚ based on UNCTAD estimates (figure 1). Figure 1. Global FDI flows‚ average 2005 2007 and 2007 to 2011 (Billions of US dollars) 1 969 1 744 1 480 1 472 1 180 1 290 1 509 740
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BARRIER TO ENTRY FOR NEW FIRMS Celano and Cornetto have been the two biggest firms in Viet Nam ice cream cone market for a long time. Therefore‚ it’s very difficult or even impossible for new firms to enter the market. Such barrier can be listed as: - Advertising: Celano and Cornetto spend so heavily on advertising that new firms would find difficult to aford (that is known as the market power theory of advertising). The use of advertising of these two established firms creates a consumer perceived
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Nature of the Automobile Market 4 1.1 China: 4 1.2 India: 5 2 The Country Situation in India and China 7 2.1 China: 7 2.2 India: 8 3 The Type of FDI to Further Minimise Risks 10 4 Conclusion and Recommendations. 10 5 Bibliography 13 6 Appendices 17 6.1 List of Tables: 17 6.2 List of Figures: 22 List of Tables Table 1: Comparison of Key Economic Indicators in China and India 17 Table 2: China - Top 10 Manufacturers ’ ’ Sales Rank 17 Table 3: India - Turnover of Automobile Manufacturers
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difficult? What has made it possible in IKEA’s case? 3） Describe how IKEA’S expansion has re-energized mature markets around the world and changed the competitive situation. 4） How does the TV advertising campaign initiated by IKEA overcome the entry barrier of high advertising expenditures? 5）Should IKEA expand further in the United States or focus on other countries? 2 GLOBALIZATION AT WHIRLPOOL 1）To what extent is the appliance market regional rather than global? 2）What seem to be the key
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External Remote/macro-environment Analysis: Socio-cultural‚ Technological‚ Economy‚ Environmental/Ecological‚ Political‚ Legal (STEEPDG) The US automobile manufacturing industry includes about 200 companies with combined annual revenue of about $250 billion. Major companies are GM‚ Ford‚ and Chrysler (which is controlled by Italy ’s Fiat). The industry is highly concentrated: the top three companies account for more than 90 percent of revenue. Selling the Vision Most US auto manufacturers have
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Porter’s Five Forces On Automobile Industry Threats of new entrants: Automobile industry is very specific industry‚ thus it has higher level of entry barriers. For an example Factory facilities‚ machinery‚ labor‚ technology are heavily involved. So following factors are determine the barriers of entry to the industry: Bargaining Power of buyers affects industry profitability by their ability to hold out for lower price‚ higher quality‚ and better service. In automobile industry the bargaining power
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CSR PRACTICES IN TOURISM AND HOSPITALITY Content Executive Summary As the world’s largest hotel company by rooms‚ InterContinental Hotels Group (IHG) are always under public scrutiny for every action that they do. All the actions have a direct impact socially‚ culturally‚ economically‚ environmentally and politically. Zooming in on the corporate social responsibility (CSR) in particular‚ we are going to evaluate the strategies and
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PESTLE ANALYSIS OF AUTOMOBILE SECTOR OF INDIA: PESTLE Analysis PESTLE Analysis is a simple‚ useful and widely-used tool that helps you understand the "big picture" of your Political‚ Economic‚ Socio-Cultural and Technological‚ Legal and Environmental aspects. As such‚ it is used by business leaders worldwide to build their vision of the future. PESTLE analysis is concerned with the environmental influences on a business. Identifying PESTLE influences is a useful way of summarizing the
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INDUSTRY ANALYSIS Today the automobile sector in India contributes 5% to the nation’s GDP‚ making it a prominent player in the economy. It will contribute around 19% of the Tax collection for financial year 2009-10. Following have been the features of Auto industry in the past financial year. The following tables and charts consist of the performance of Auto industry in past few years. Industry Aggregate (Rs in million) | | AMJ 10 (E) | Net Sales | 363904.38 | Change (%) | 39% | EBITDA |
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GREEN MARKETING IN THE AUTOMOBILE INDUSTRY ABSTRACT Green marketing in automobile industry Green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities‚ including product modification‚ changes to the production process‚ packaging changes‚ as well as modifying advertising. Other similar terms used are Environmental Marketing and Ecological Marketing. Green‚ environmental and eco-marketing are part of the new
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