behavior towards the new packaging of FMCG products. The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged FMCG products. This research utilized a focus group methodology to understand consumer behavior toward such products. The challenge for researchers is to integrate packaging into an effective purchasing decision model‚ by understanding Consumer’s behavior towards the packaging of FMCG products. When consumers search for and
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References: 1. Viveat Susan Pinto‚ “2010 was M&A year for FMCG”‚ Business Standard‚ December 2010; http://www.business-standard.com/article/companies/2010-was-m-a-year-for-fmcg-110122100115_1.html (as on Sep 11‚ 2013) 2 3. “Government allows up to 51% FDI in multi-brand retail‚ 100% in single brand”‚ The Economic Times‚ Jul 2013; http://articles.economictimes.indiatimes
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Reaching The Real India Distribution strategies for FMCGs in the rural Indian landscape A paper byAnurag Kumar (10) Bhuvan Deep Dua (20) Himanshu Goyal (30) Nitika Gupta (38) Pramod Kumawat (40) Sahil Jain (50) CONTENTS TITLE Abstract Introduction The FMCG Sector in India Challenges Distribution Channels Various Distribution Strategies Haat Activation Use of Affinity Groups Co-operative Institutions Mobile Traders Hub and Spoke Distribution Syndicated Distribution Conclusion
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Tesco Plc Proposed Market Entry Strategy - Indian Retail Food Market Background Britain’s retail market for food is highly competitive and extremely sophisticated. During the past three decades the market has increasingly become to be dominated by the big four of Sainsbury‚ Asda‚ Tesco and Morrison’s at the expense of the independent sector and smaller specialist grocers‚ butchers or bakers. The major chains have led the market into out of town retail complexes and into bigger and bigger stores
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Thesis Framework On Pricing Strategies Under different market conditions BY:- Nishant Srivastava 2007MBA30 UNDER GUIDANCE OF:- DR. DEEPALI SINGH (ASSOCIATE PROFESSOR) Department of Information Technology ABV-IIITM Introduction What is Pricing ? • Pricing is one of the four major elements of the marketing
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* CASE FACTS: * Misrepresentation of Product of Other Brands (Vehicle Design and Features)‚ though the Logo has been removed * Rash driving‚ racing and over-speeding in mountainous terrain is dangerous and is against the motor vehicles regulations * The child is shown sitting in the front seat (which is not recommended for children below 10 years as sudden braking action in a moving car can throw the child forward hitting the front panel and windscreen glass resulting in serious
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----------------------------------- Jul 23‚ 2006 Industry Report of the FMCG sector profiling P&G‚UL‚KMN‚ ----------------------------------- Financial Statement Analysis In the healthy and growth inducing economic scenario of the 2000’s‚ P&G has seen double digit revenues growth to around $56b in 2005. Keeping its costs low has seen it achieve healthy profit margins of around 11% - 12%. Refer Table 1. Table 1 Margins P&G (in %) 2003 2004 2005 Gross Margin 49 51
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Barriers to listening A pointed out earlier‚ listening is not easy and there are a number of obstacles that stand in the way of effective listening‚ both within outside the workplace. These barriers may be categorized as follows. 1. Physiological Barriers: - some people may have genuine hearing problems or deficiencies that prevent them from listening properly. Once detected‚ date and generally be treated. Some people may have difficulties in processing information‚ or memory related problem
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Discuss the various communication barriers that are commonly found in organizations and the respective measures that be used to remove barriers. Communication is the transfer of understandable information from a person to another. Communications can be seen from two perspectives: interpersonal communication‚ and organization communication. Communication is conducted in two forms‚ none verbal communication and verbal communication. How communication is processed? The communication process is comprised
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ADMINISTRACIÓN INTERNACIONAL Entry Modes • Ins%tu%onal arrangement by which a firm gets its products‚ technologies‚ human skill‚ or other resources into a market. • Even big MNE’s don’t use a single entry mode. These companies adapt their strategies to use different entry modes. ADMINISTRACIÓN
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