A RELATIONAL STUDY ON CONSUMER PROMOTION‚ PRICE PERCEPTION‚ PRODUCT QUALITY PERCEPTION AND BRAND LOYALTY IN THE CONTEXT OF DETERGENT MARKETS IN BANGLADESH by Muhammad Mashfiq Huq ID: 0131001 Internship Report Presented to Fulfill Requirements for the Degree Bachelor of Business Administration INDEPENDENT UNIVERSITY‚ BANGLADESH December 2005 A RELATIONAL STUDY ON CONSUMER PROMOTION‚ PRICE PERCEPTION‚ PRODUCT QUALITY PERCEPTION AND BRAND LOYALTY IN THE CONTEXT OF DETERGENT MARKETS IN BANGLADESH
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Sales Promotion Sales promotion is any initiative undertaken by an organisation to promote an increase in sales‚ usage or trial of a product or service Sales promotions are varied. Often they are original and creative. Buy-One-Get-One-Free (BOGOF) - which is an example of a self-liquidating promotion. For example if a loaf of bread is priced at $1‚ and cost 10 cents to manufacture‚ if you sell two for $1‚ you are still in profit - especially if there is a corresponding increase in sales.
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Communication Barrier between Local and International Student in Malaysia. The increasing number of international student in Malaysia brings many benefits to the country as well to the local students. However‚ there are many problems that faced by these international students in this country. One of them is communication barrier between the local students. Communication barrier always bring difficulty to them when interacting with the local students in the campus. This includes both verbal and non-verbal
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Promotions can broadly be classified into two types – Consumer promotions and Trade promotions Both sales as well as marketing are allotted their respective budgets to carry out promotional activities. While marketing department uses its budget to run ATL and BTL activities‚ it also utilise it to run consumer promos targeted on a specific brand. Sales department on the other hand uses its budget to run trade promotions. Trade promotions may‚ and in fact should‚ vary from outlet to outlet within
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Communication Barriers Business Communication Barriers • Hindrances in the communication process. • Effect on message/ Distortion: – Clarity – Accuracy – Effectiveness Your own footer Learning Points 1 2 3 4 5 6 7 Meaning Barriers Organizational Barriers Organizational Barriers Individual Barriers Channel and Media Barriers Eco‚ Geo & Temp Barriers Technological Barriers Interpersonal Barriers Meaning Barriers • Semantic barriers. • Different meanings assigned to one
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1.11 Document for analysis: Barriers to Communication -Comment on the memo’s effectiveness‚ tone‚ and potential barriers to communication. I think the memo is focusing on the writer’s concern. It should focus on the readers. Showing them how valuable and important they are. The writer should use a positive language‚ because readers respond more favorably to positive words and phrases‚ skilled business writers use positive language even though they may be conveying a negative message. Positive
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socially promoted in the belief that retention may possibly do more harm then help. The question is which is more effective‚ grade retention or social promotion? There is information stating that neither is effective. The evidence against the two continues to mount as more states develop rigorous promotion and graduation standards. Social promotion is the practice of promoting students to the next grade level even though they have not acquired minimum competencies expected for that grade (Aldridge
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Barriers of communication I. Noise Noise refers to the distraction and interference in the environment in which communication takes place. This affects the accuracy‚ clarity or event the arrival of the message. Noise can be further classified into four different types. 1. Physical noise. 2. Technical noise. 3. Social noise. 4. Psychological noise. 1. Physical noise Obstruction caused by environmental factors is termed as physical noise. Physical noise may include noise of the other people
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PROMOTION MIX PROMOTION: Promotion is the process of communicating with individuals‚ groups or organizations to directly or indirectly facilitate exchanges by informing & persuading audiences to accept an organization /its products. One of the 4P’s of Marketing‚ it includes all tools available for ‘Marketing Communication’ RETAIL PROMOTION: Retail Promotion is a comprehensive term for the means by which the retail offer is communicated to target customer groups‚ in order to inform‚ persuade
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Question # 1: Explain the psychological‚ Semantic & Physical barriers to Communication? Answer: Communication is a complete process and it requires all the possibilities that the loop between and sender and receiver flows freely. Flows freely means that the message that is encodes by sender and is un intrepidly transferred to the receiver and the similarly the relevant response from the receiver get back to the sender with no interference. Even one work hard to convey a proper message with all
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