The whole concept behind "Integrated Marketing Communication (IMC)" is to maximize the impact a company has on consumers. Apple has done an exceptional job using components from IMC and the AIDA (Attention‚ Interest‚ Desire‚ Action) concept to achieve and maintain long-term customer relationship with their consumers while driving Apple brand value. Apple uses promotional and advertising tools to capture the attention‚ interest‚ and desire of the consumer. Apple capture our attention
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Department of Business Administration School of Business and Economics Title Page: Sun Cellular Time period covered by campaign MARK 34 ADVERTISING Business Administration Department University of San Carlos Mr. Cergen Go SMECK AGENCY Edebel M. Gencianos Mark D. Mabitad Krisha Maire Macasero Cristina N. Montebon Shehera F. Novo January 29‚ 2012 EXECUTIVE SUMMARY The purpose of this study is to analyze and assess a company’s existing system and identify strategies that
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Department of Electronics & Communication Course: Advertising ------------------------------------------------- Course Code: MGT962 Section: SE135 Name/Roll NO. : Abhishek Loumish / A10 Promotion Mix on Pond’s Definition of Promotion Mix : It is not enough for a business to have good products sold at attractive prices. To generate sales and profits‚ the benefits of products have to be communicated to customers and In marketing‚ this is commonly known as "promotion". As now
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------------------------------------------------------------------------------------ 11 Overall Strategy ------------------------------------------------------------------------------ 13 Details of the Plan --------------------------------------------------------------------------- 14 IMC Campaign Flowchart ------------------------------------------------------------------- 15 Metrics and Measures ----------------------------------------------------------------------- 16 Conclusion ------------------------------------------------------------------------------------
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Executive Summary The purpose of this report is to conduct a foreign market analysis on the chosen market‚ Japan throughout an in-depth and extensive environmental scanning in order to evaluate both the opportunities and threats that may affect the entry of selected company of Secret Recipe Cakes & Café Sdn Bhd. Secret Recipe Cakes & Cafe Sdn Bhd is a Malaysian based company that offers a wide range of fine quality gourmet cakes along with fusion of food and beverages. It has been operated successfully
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Assessment 4- Data Analysis Report Factor 1- Safety- This factor measures the extent of how safe individuals believe public transport is. A high score on this factor would mean- That the individual perceives public transport as quite a safe option for them to take. Relationships found in this factor (safety) include- * Quite a significant relationship with regular transport use with a P-value of 0.01‚ where regular users scored a mean of 4.1 whilst non-users only scores 3.2 * A relationship
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Falcon Inc Gunjan Kothari(27) Global Appliance Industry: A Glimpse A consolidated industry with less than 10 companies controlling 50% of the total market. Slow growth pace hence making competition tougher Three major segments: Low price‚ Mid price‚ Very high price Major players:Electrolux‚G.E‚Maytag‚Whirlpool etc. Falcon Inc: A Brief Profile A Publicly held U.S Co A Global player in home appliance industry Wide range of products including refrigerators‚ kitchen appliances‚ washers‚ dryers
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Question: Prepare creative strategy for Sun Chips/ AIUB/ i-Phone? Answer: The creative strategy for Sun Chips can be- • TV Commercial: For sun chips TVC will be the most effective strategy to introduce in the market. The TVC should be shown in the television in perfect time when their target customers are available. Mostly kids are the target customer for chips so the advertising should be shown in TV after their school time and play time in the evening. • Radio: To grab customer attention secondly
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[pic] Headnote: This paper reviews the development of the concept of Integrated Marketing Communications (IMC) in terms of its theoretical foundations through an exploratory study of IMC within a judgment sample of U.S. advertising agencies (total estimated billings-$20.4 billion). The paper considers the arguments advanced from both academic and practitioner sides in relation to what IMC is and whether it offers significant value to advertising agencies and their clients in the rapidly changing
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RED BULL IMC CAMPAIGN Assignment Objective • IMC can create competitive advantage‚ boost sales and profits‚ while saving money‚ time and stress. • It wraps communications around customers and helps them move through the various stages of the buying process. • This ’Relationship Marketing’ cements a bond of loyalty with customers which can protect them from the inevitable onslaught of competition. • IMC also increases profits through increased effectiveness. At its most basic
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