Retailing 80 (2004) 159–169 The influence of online product recommendations on consumers’ online choices Sylvain Senecal a‚∗ ‚ Jacques Nantel a‚1 a HEC Montreal‚ University of Montreal‚ 3000 Chemin de la Cote-Sainte-Catherine‚ Montreal‚ Que.‚ Canada H3T 2A7 Abstract This study investigates consumers’ usage of online recommendation sources and their influence on online product choices. A 3 (websites) × 4 (recommendation sources) × 2 (products) online experiment was conducted with 487 subjects
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Ten Keys to Successful New Consumer Products Lane J. Anderson Creating and launching new products successfully isn’t easy. In fact‚ the industry track record for new product success is dismal. A couple of recent studies place the failure rates as high as 95% in the United States1 and at 90% within two years in Europe.2 Getting beyond the five-year mark with a strong‚ profitable business is an accomplishment. While there are no golden paths to new or existing product success‚ there are a number
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Consumer Perception and Quality Assurance of Agro-Products in BangladeshFocus on Organic foods Specially Vegetables‚ Fruits and Crops *JANNATUL MAWA NUPUR. Abstract: A growing interest in quality (organic) foods specially vegetables‚ fruits and crops purchasing has prompted recently. Consumers’ preference for quality food taking is based on a general perception that organic foods have more desirable characteristics than conventionally-grown alternatives. Human health‚ food safety and environmental
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exceptional job of identifying the problems of Avon Products‚ Inc‚ developing a strategic vision‚ and outlining a plan to clearly communicate and meet the goals and objectives of the vision. She undoubtedly recognized the various areas within the company that were in dire need of improvement‚ in order to boost the success of the company. There are seven major aspects of Andrea Jung’s strategic execution and their business results presented within the case. AJ recognized the first and most important change
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avert the negative impact that arises from this conflict vigilant observation and swift action is necessary. Only in this way can a company ’s management can control the situation between the divisions. Particularly for a consumer product company‚ as the average level of consumer savvy increases‚ the importance of the sales and marketing departments working in sync becomes even greater (Dewsnap & Jobber‚ p.874). The conflict between sales and marketing is essentially a consequence of the two groups
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Principles of Management Case Study “Elektra Products Inc.” PROBLEM: 1. Company Sales – The Company has been declining over the years due to multiple reasons such as market competition and Lack of Product Innovation. 2. Employee Problems - Internal Conflicts within departments‚ low employee engagement which leads to some employees seeking other jobs. 3. The Management – Resists changes proposed by the problem solving teams. OBJECTIVE: 1. The Company
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companies. It persuades customers to buy their product. Everyone can use advertisements but they must obey the law. There are many types of advertisement that can influence consumer’s attitude to buy a product. The researchers think that TV ad is the most influential type of advertisement because most people watch TV and unlike other advertisements TV ad has the ability to convey your message with sight‚ sound‚ and motion. they more accurate to influence consumers because they can easily reach target audiences
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Four Products Case Question 1. Which of the four products are you most optimistic about in terms of likely success? Why? Answer: I really like two ideas presented in the case: Stave Jigsaw Puzzle and Polytrack. Both are dealing with big money and luxury; while one is aimed to please‚ impress and entertain real “big wallets” owners‚ the other seems to be a real innovative breakthrough in equestrian sport. Stave Puzzle attracts me with a perfect match of the target market – rich fine people who
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The group is presenting on the topic of product development and product bundling are significant factors influencing market demand in telecommunication. Product development involved modification of an existing product or its presentation‚ or formulation of an entirely new product that satisfies a newly defined customer wants or market niche.There are two parallel paths involved in the product development process‚ one involves the idea generation‚ product design and detail engineering; the other
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Take a moment and think of living in America during the Great Depression and Consumers borrowing on margin causes the stock market to crash on October 24‚ 1929. unstoppable‚ authorities could not apprehend them. Bonnie and Clyde killed anyone who challenged them even police officers. Citizens have become unemployed and two years later Bonnie and Clyde emerges in 1932 along with their gang. What would you do if you lived in fear of the most dangerous couple in America on the run from the law. The
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