being iconized as an object of pleasure‚ desire‚ and sexuality. Carl’s Jr. and Hardee’s objectify the American model in order to promote the “South West Patty Melt”‚ a new burger which is supposedly so spicy that it causes Kate Upton to perform a striptease in the following shots. In accordance to Kate Upton’s performance‚ the sociologists Gwen Sharp and Lisa Wade argue that “sex is used to sell food [by] sexualizing and gendering the food product” (48). The Carl’s Jr. and Hardee’s Super Bowl commercial
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FAM1001F: SEMIOTIC TEXTUAL ANALYSIS ESSAY By Bianca A Like advertisements‚ magazine covers are skilfully and purposely crafted to tempt and lure consumers into buying the product. It is in the best interest of the producers (sender) to aim their text (message/sign system) towards their desired target audience (receiver). Using the techniques of semiology‚ I will analyse the types and components of signs and codes‚ with which the media communicates through magazine covers. This method of textual
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Critically analyze the promotional strategies of American Apparel’s current advertising campaign by discussing: segmentation strategy‚ target market selection‚ and positioning strategy as well as brand image. American Apparel was founded on passion‚ built on ethics‚ and advertised with sex. Montreal-born Dov Charney determined that there was an unfulfilled need in the apparel market for American-made tshirts and other cotton basics that could appeal to all types of people‚ thus founded the company
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Listening is key to all effective communication‚ without the ability to listen effectively messages are easily misunderstood – communication breaks down and the sender of the message can easily become frustrated or irritated. Theorist Roland Barthes characterized the distinction between listening and hearing as "Hearing is a physiological phenomenon; listening is a psychological act." Hearing is always occurring‚ most of the time subconsciously. In contrast‚ listening is the interpretative
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edu/owl/resource/722/07/ Ayre ‚ J. (1992). Northrop frye . Retrieved from http://www.thecanadianencyclopedia.com/articles/northrop-frye Wright ‚ R. (1998‚ 08 29). Semiology - roland barthes - theories. Retrieved from http://www.ic.arizona.edu/~comm300/mary/semiotics/barthes.theory.html Wright‚ R. (1998‚ 09 14). Semiological terms - roland barthes. Retrieved from http://www.ic.arizona.edu/~comm300/mary/semiotics/barthes.terms.html
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and indexical. Although Saussure and Pierce may differ in their ideas about how signs function‚ they both have made significant contributions to the modern science of semiology. Another important figure in semiotics is philosopher-critic Roland Barthes who describes semiology as a science of forms‚ since it studies significations apart from their content. In his essay‚ Myth
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Poison Gold Leaf: How Cameras Corrode Our Nation “To know that you do not know is the best. To think you know when you do not is a disease. Recognizing this disease as a disease is to be free of it.” ― Laozi Long Island City‚ Queens. At around 5 pm. on Thursday‚ September 6‚ 2012‚ a 28 year-old father named Oscar Arzeno can be seen furiously kicking an ATM machine‚ too drunk to correctly withdraw his money. Soon he is arguing with the gas clerk‚ 27 year-old Jesse Singh‚ a former amateur
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I agree with this statement‚ as the female characters are revealed to the reader as being powerful over men‚ seductive‚ suspicious‚ mysterious‚ bewitching and in the end‚ cause destruction. However‚ in the poems‚ males claim some possessiveness over the females. For example; in the poem ’La Belle Dame Sans Merci’ a beautiful woman tempts men/ knights with her ’faery’ beauty. The knight in the poem‚ falls in love with her through her seductive actions‚ but then she abandons him. ’ I met a lady in
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References: Barthes‚ R. (1985). In the Responsibility of Forms. New York: Hill and Wang. Burley-Allen‚ M. (1982). Listening: The forgotten skill. Boston: Wiley. Haney‚ W. V. (1979). Communication and interpersonal relations. Homewood‚ IL: Irwin. Stewart‚ J. (2008). Bridges
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Sumera Ishtiaq Media Key words‚ Concepts‚ theories and generally everything you could possibly need to pass the exam… except the actual answer… M Media Language • Camera Shots: *extreme close up (parts of face) *big close up (most of face) *close up (face) *medium close up (shoulders up...) *medium shot *medium long shot *long shot *very long shot • Camera angles: *low angle shot (looking up) *high angle shot (looking down) *panning left *panning right *birds eye
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