Critical Theory Cheat Sheet Donald E. Hall. Literary and Cultural Theory: From Basic Principles to Advanced Applications. Houghton Mifflin‚ 2001. Theory Formalism /New Criticism 1920’s forward Reader Response Rhetorical Analysis Marxist/Materialist Analysis Psychoanalytic Analysis Key Ideas -analysis of literary structures (genre; character‚ plot‚ setting‚ etc.) -rejected literature’s historical and biographical contexts -intrinsic meaning of texts; literature expresses
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Critical Brand Evaluation MM36620 A brand is not a logo; a logo is just a symbol that represents the brand. A brand is not a tagline; a tagline is an expression of the brand. It is not a product; a product is a tangible representation of the brand. While products come and go over time‚ brands can live indefinitely; your brand is derived from who you are‚ who you want to be and who people perceive you to be. A brand can be defined as ‘A name‚ term‚ design‚ symbol‚ or any other feature that identifies
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A Semiotic Analysis of Four Designer Clothing Advertisements "The technique of advertising is to correlate feelings‚ moods or attributes to tangible objets‚ linking possible unattainable things with those that are attainable‚ and thus reassuring us that the former are within reach". (Williamson 1978:31). Hence the advertisement not only sells the reader the product‚ but also a future image of ourselves as more desirable‚ happier etc…. Through the process of being advertised a product becomes a representation
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Truth in Contemporary Photography Assessment Item: Major Essay Susan Sontag defined the photograph as a ‘trace’ directly stencilled off reality‚ like a footprint or a death mask. Every photograph is in some sense a document of something else‚ therefore giving it truthful merit. Photography is seen as a record‚ a piece of evidence that something happened at some point somewhere‚ in that time or place in front of the camera‚ holding its moments in stillness.[1] The photograph seeks to achieve information
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WORLD LITERATURE II (ENGL 2112 FALL 2014) EXAM II REVIEW This is a comprehensive exam‚ however you will only be required to discuss these texts in specific detail: Hedda Gabler | “Araby” | “The Love Song of J. Alfred Prufrock” | “The Yellow Wallpaper” | A Night in Hell | “The Second Coming” | “When You Are Old” | Six Characters in Search of an Author | “The Metamorphosis” Types of Questions on this Exam I. Multiple Choice—select the best answer from the options provided. II. Identification—provide
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“Literature is the question minus the answer.” This was said by Critic Roland Barthes. The query is‚ what is the question? In the book The Life All Around Me by Ellen Foster‚ which was written by Kaye Gibbons‚ it focuses on a gifted girl who‚ after a long and hard childhood‚ is now getting the life she wants with a new mother. The book focuses on Ellen‚ the main character’s‚ attitude and “go-get-it” mindset. But how much does your attitude and effort really influence your future and accomplishments
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References: Chandler‚ D. (2008). Semiotics for beginners. Retrieved on September 26‚ 2012 from http://www.aber.ac.uk/media/Documents/S4B/sem06.html Clarke‚ R. (n.d.). Roland Barthes myth today. Retrieved on September 26‚ 2012 from http://www.rlwclarke.net/courses/LITS3304/2004-2005/04BBarthesMythToday.pdf Cosmopolitan (2012). Ford‚ go further. Cosmopolitan. Oct2012‚ vol. 253‚ Issue 4‚ p. 123. Gruyter‚ W. (2002). Persuasive signs:
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that allow them to glean important information and then quickly move on. “Hidden in the movies that we watch‚ the music we hear‚ the liquor we drink‚ the textbooks we read‚ it is overlooked because it is protected and its protection—or its alibi (Barthes 1957: 109-111)---allows the terms and relations of ideology to spill into and infiltrate our everyday lives” (Barthes.qtd.in Allison 223). However‚ Allison does not mention that the recent shift from the Industrial Revolution to the growth of the
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The durational is not exactly the marker of El pasado es un animal grotesco. Its two hours duration does not deserve‚ certainly‚ to be identified in a special manner. But the fact that the play represents the story of four young men over ten years‚ through alternating scenes on a carousel that continues to turn‚ and the principal fact that those stories are narrated in the voice-overs that are being performed at a time and in an uninterrupted manner‚ by each of the four actors in the piece‚ have
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under attack from a new wave of predominantly French intellectuals such as the philosopher and historian Michel Foucault‚ the philosopher and social commentatorJacques Derrida‚ the Marxist philosopher Louis Althusser‚ and the literary critic Roland Barthes.[2] Though elements of their work necessarily relate to
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