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    1978). In the 20th century‚ semiotic theory was developed by a group of semioticians‚ linguists‚ psychologists and cultural theorists‚ based on the saussurean-Piercean paradigm (Danesi‚ 2002). First introduced to the public in the 1950’s by Roland Barthes‚ to describe our mediated culture‚ semiotics is essential when creating an advertisement. Among other things‚ semiotics plays a significant role in engaging the intended audience- the buyer. Whether it is the elderly‚ teens‚ children‚ men or women

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    uncomposed‚ spontaneous snapshots‚ especially in the street and in low light. This source provides the details of the origin of lomography. Barthes‚ Roland. Camera Lucida – Reflections on Photography. Trans. Richard Howard. New York: Hill and Wang‚ 1981. In a deeply personal discussion of the lasting emotional effect of certain photographs‚ Barthes considers photography as asymbolic‚ irreducible to the codes of language or culture‚ acting on the body as much as on the mind. The book develops

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    Bayerische Julius-Maximilians-Universität Würzburg Neuphilologisches Institut Oberseminar: Authenticity‚ Simulation and American Literature Prof. Dr. Jochen Achilles Winter Semester 2010/ 2011 “With enough soap‚ you could blow up the world.” Soap‚ Civilization and Questions of Authenticity in Chuck Palahniuk´s and David Fincher´s Fight Club (AE) March 10‚ 2011 Johannes Pfundt Scherenbergstr. 7 97082 Würzburg johannes.pfundt@gmx.de Amerikanistik‚ Kulturwissenschaften der englischsprachigen

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    and inhumane behavior in order to obtain domination. Heart of Darkness‚ by Joseph Conrad‚ deals with this concept. In the story readers observe the main conflict between protagonist- European society‚ and antagonist- native Congo culture. Roland Barthes said‚ “Literature is the question minus the answer.” Similarly‚ Heart of Darkness‚ displays the inhumane behavior of man towards another‚ without a clear explanation of why. The Europeans felt superior and as a result‚ proceeded to take full advantage

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    Gossip Girl Satire

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    fill their daily routine. Serena‚ Blair‚ Chuck and Nate‚ best friends since kindergarten‚ are known to be part of the elite crowd‚ therefore they are required to make appearance at various events. Whether it’s a debutante ball or an opening of a new strip club‚ there will always be drama. Gossip Girl keeps everyone updated on what occurs or what rumors come up. In “The Wild Brunch‚” Gossip Girl posts on her blog‚ “We Upper East siders don’t do lazy. Breakfast is brunch and it includes a bottle of champagne

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    photographs are objective renderings of the real world” (Sturken and Cartwright 17). Some argue that cameras present the world in a subjective human point of view; some argue that photographs reflect the the real word directly. The French theorist Roland Barthes says “[a] photograph‚ unlike a drawing‚ offers an unprecedented conjunction between what is here now (the image) and what was there then (the referent‚ or object‚ thing‚ or place)” (Sturken and Cartwright 17). He thinks photograph has the role of

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    Feminism and Pop Culture

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    Feminism and Pop culture By: Brittany Stevers In the recent history‚ feminism and pop culture have become more closely entwined than ever before. This can be partially because of the growing interest in culture studies as an academic discipline‚ but it can also be explained by the fact that‚ there’s a whole lot more popular culture to watch. Pop culture has become our common language‚ a universal way of uniting the world. Pop culture is also a key route to making the

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    Elements of Semiology

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    Bibliography: Barthes‚ R (1967: 9) ‘Elements of Semiology’ Atlantic Books

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    Lord of the Flies

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    control any animal through a form of torture. Jack has regressed to a primeval life of savagery and no morality. Jack first begins to take of his clothing until he is left with a “pair of tattered shorts held by his knife-belt”. He begins to strip himself of civilization and uniform. He then paints his face red white and black as he “planned”. One half being white the other red shows he is divided inside and out. Finally he hunts after Ralph who has tried to take power from him and Golding does

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    This is an incredible glimpse at the horrors that prejudice can bring‚ shown through the eyes of a boy becoming an adult in a racially discriminating society. The story begins as Peekay suffers through boarding school with older boys who torment and tease him because he speaks English and they speak Afrikaans (p. 6). When he is returning home on the train‚ he meets a man who introduces him to boxing‚ and Peekay’s life begins to form around this sport (p. 68). When he reaches home‚ he meets a funny man

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