J PROD INNOV MANAG 2007;24:442–455 r 2007 Product Development & Management Association Global Innovation in MNCs: The Effects of Subsidiary Self-Determination and Teamworkà Ram Mudambi‚ Susan M. Mudambi‚ and Pietro Navarra The ability of multinational corporations (MNCs) to leverage their innovation competencies across globally dispersed subsidiaries is an increasingly valuable source of competitive advantage. As multinational enterprises turn to foreign subsidiaries for research and development
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- ---- r --- .’ S ~‚ 504-009-1 D "’he BusIness School ~or the v Vorld • Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers • Overall winner of the 2008 European Case Clearing House Awards • Winner of a 2007 European Case Clearing House Award in the category "Marketing" • Winner of the European Foundation for Management Development Case of the Year Award 2004 in the category "Marketing" 04/2008-5188 This case was prepared by Pedro Pacheco
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view on a decade of paradigm wars”‚ Academy of management review‚ Vo. 21‚ No. 3‚ pp.619-654. Gagliardi‚ P. (1986): The creation and change of organizational cultures: a conceptual framework‚ Organization Studies‚ Vol. 7 Issue 2‚ p. 117 – 134. Ghoshal and Bartlett (1998)‚ “Managing Across Borders”‚ UK‚ Random House‚ pp. 155-203. Hofstede‚ G. (1986)‚ “The Usefulness of the organizational culture”‚ Journal of Management Studies‚ Vol. 23‚ Issue 3‚ pp.253-257. Kotter‚ J. and Heskett‚ J. (1993): “Corporate
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{text:list-item} Market……………………………………………………….9 Page 10.Pyramid Base………………………………………………11 Page 11.{text:list-item} {text:list-item} {text:list-item} 12.Michal Porter’s five forces………………………………...12 Page Introduction Hindustan Unilever Limited (HUL) is India’s largest fast moving consumer goods company‚ with leadership in home and personal care products and Food & Beverages. HU:’s brands‚ spread across 20 distinct consumer categories‚ touch the lives of two out of three Indians
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chances are that our products are a familiar part of your daily routine. Every day‚ around the world‚ people reach for Unilever products. Unilever Today Our brands are trusted everywhere and‚ by listening to the people who buy them‚ we’ve grown into one of the world’s most successful consumer goods companies. In fact‚ 150 million times a day‚ someone somewhere chooses a Unilever product. Look in your fridge‚ or on the bathroom shelf‚ and you’re bound to see one of our well-known brands. We create
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Dove: The Evolution of A Brand Case Study Before Unilever transformed Dove into an iconic Masterbrand‚ it was a functional‚ recognizable brand. In order to market a new product to consumers‚ Dove had a competitive advantage. Introduced as a revolutionary form of soap‚ Dove swept the market in 1957 when it launched its beauty bar‚ a new formula. The beauty bar removed Dove from the cognition given to a regular bar of soap. It was not ordinary soap‚ which was now “old-fashioned”; it was a
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March 28‚ 2013from http://services.amazon.com/content/case-studies-doublju.htm?ld= Annual Reports and Proxies. (2011). Amazon.com Investor Relations. Retrieved from http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-reportsannual Bartlett‚ C. A.‚ & Ghoshal‚ S. 2000. Going global - Lessons from late movers. Harvard BusinessReview‚ 78(2): 132-+. Donici‚ A.N.‚ Maha‚ A.‚ Ignt‚ I.‚ & Maha‚ L.G. (2012) E-Commerce across United States of America: Amazon.com. Economy Transdiciplinarity Coginition
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Synopsis on MIS Implementation in HUL GROUP 10 BHAUMIK TRIVEDI DHIWAKARAN T MAYUKH CHAUDHURI PRANJAL KUMAR SHAKUN TAKKAR Page 1 of 4 November 15‚ 2012 SYNOPSIS ON MIS IMPLEMENTATION IN HUL INTRODUCTION Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good‚ look good and get more out of life
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Assume that P&Gs Hair care products marketing manager has the Unilever papers on his/her desk. The manager is considering doing nothing with the information‚ just keeping a lid on the situation and telling those involved to back off. Is this action ethical? The marketing manager at this point finds himself being in an ethical dilemma situation‚ which he is aware of. That is probably why he‚ for now‚ decided rather to “keep a lid” on the situation‚ than deciding whether to actually use the information
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Introduction Our group is doing about the shampoo product which is Sunsilk shampoo. The brand of Sunsilk is primary targeted on women and it is one of the products from Unilever Company. Unilever Company has divided in 3 categories of brand which are food‚ home care and as well as personal care. Sunsilk is one of the hair care product in the personal care brand. It is a global brand and sells in 80 countries around the global. No matter any type of hair or problem‚ Sunsilk products will know how
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