University of La Verne Graduate School of Business & Public Administration BUS 581 Seminar in Organizational Theory and Behavior CRN 2080 Fall Term 2013 Group Project Strategic plan to transition from domestic to MNE for the TESLA Instructor: John C. Sivie Student Name: Kejia Ren 11481562 Tingdan Lin 11481010 Youze Zhu 11037637 Seijie Kaku 11479698 Hui Li 11528806 Due date: 10/30/2013 Table of Contents Summary------------------------------------------------------------------------------------------------2
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Kraft accomplish three goals through developing their international business strategies‚ and HR functions. 1 6505403 Lu LU 1. Efficiency Enhancing efficiency is essential for MNEs to achieve sustainable competitive advantage (Bartlett and Beamish‚ 2011). It is positively related to firms’ net profit margins and can be improved by lessening cost‚ enhancing revenue or both (ibid). From 2011 to 2012‚ Nestlé’s net profit margin was increased to 11.5%‚ while Kraft’s was eroded towards 8
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References: Bartlett‚ Christpher A.‚ Beamish‚ Paul W. Transnational Management – Text‚ Cases‚ and Readings in Cross-Border Management. 6th ed. New York: McGraw-Hill Irwin‚ 2011. Print. McDonald’s. Our company. Retrieved September 14th‚ 2013‚ from: http://www.aboutmcdonalds.com/mcd/our_company
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able to stay competitive and allow customers to have retention over who we are – Human Resources Management or Development can be a key to generate sustained competitive advantages. (Barney‚ 1991; Foss and Pedersen‚ 2002; Fang‚ Jiang‚ Makino and Beamish‚ 2010). Therefore‚ as a marketer‚ I feel that the most important 3 points are: 1) The image of the company‚ where the corporate identity must be handled properly. 2) The flow of the communication‚ ensuring not only the key message (company’s
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THE DAIMLERCHRYSLER CASE QUESTION 1: How would you evaluate Daimler’s choice of partner/target? What is in your opinion the main reason for the troubles in integrating the two companies? The Daimler-Chrysler merger represent an example of poor partner selection when engaging in cross-border collaboration. Cultural and strategic differences between the two companies have significantly affected the outcome of the merger and should have been taken into consideration in the target choice phase. Strategic
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References: Beamish W. Paul and Bartlett Christopher‚ Transnational Management: Text‚ Cases‚ and Readings in Cross-Border Mangement‚ pg. 95-105
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References: Bartlett‚ C.A.‚ & Beamish‚ P.W. (2011). Transnational Management (Sixth Edition). New York: McGraw-Hill. BBC (2010). FirstGroup sells off rail freight. Retrieved from http://www.bbc.co.uk/news/10204496 FirstGroup plc. (2011). Annual Report and Accounts 2011.
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Expatriate performance management plays a significant role in receiving higher efficiency and long-term competitive advantage for global enterprise. As one of the global famous telecommunications industry‚ Nokia enjoys about 1‚200 expatriates in their global assignment. To well organize a great deal number of expatriates‚ Nokia create a comprehensive performance management program to set up goals‚ performance evaluation and feedback about their expatriates. Besides‚ it also concerns about continuous
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hide to the completed shoe. As noted in the text‚ ECCO would buy raw materials for use in their various tanneries and production sites. As the one of the world’s five top producers‚ ECCO also sold leather to the auto and furniture industries (Bartlett & Beamish‚ 2014). While owning tanneries and controlling the product from the beginning is advantageous for quality‚ it can increase the cost of production. ECCO’s competitors outsourced shoe production‚ which decreased production costs‚ which would
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role of Tata Group center in globalization? What is unique and distinctive about group structure? -- 제목 Case Discussion Questions (all 8 cases) 내용 Chapter 2: External Environment --- Chinese Fireworks Industry – Revised (written by Paul W. Beamish and Ruihua Jiang) Case Discussion Questions 1. If you were Jerry Yu‚ would you invest in a Liuyang fireworks factory? Why? 2. Apply Porter’s Five Forces Model; evaluate the attractiveness of the Chinese fireworks industry. 3. Is the fireworks
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