Nokia Brand’s Positioning Nokia was named the 5th Best Global Brand in 2007 and has been one of the 10 best global brands for almost a decade. So what makes Nokia Brand so valuable and what is Nokia’s value proposition? As Tam Harbert of Electronic Business magazine has put it: "If Nokia Corp. were a person‚ it would be young‚ sexy‚ sophisticated‚ hip and generally "with it"". Nokia newly released high-end phones aimed at both the consumer and business user and is showing strength in both emerging
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a 1999 novel by Joanne Harris that tells the story of how a young woman Vianne Rocher frees a little French village from the deceptive control of the village priest Frances Reynaud with the power of her captivating chocolates. In 2000‚ it was adapted for the big screen in a movie based on Harris’ novel. Like many movie adaptations‚ the original story changes‚ some more than others. Chocolat‚ though‚ does a great job of keeping close to the original story and its characters. However‚ some of the differences
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An In-Depth View of Melissa Hershey Melissa is a 7-year-old girl‚ the middle child of two siblings. She appears as a very active and independent child‚ with interests that lie outside of schoolwork. Her parents have been separated for two years‚ and had a tumultuous relationship prior to the separation. Melissa’s mother‚ Amy‚ appears to be distant with low involvement in her daughter’s life‚ while her father has had no contact with the family since leaving. Amy used marijuana while pregnant‚ and
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Execute a 15-Word Strategy (Positioning) Statement by Alessandro Di Fiore | 8:00 AM April 29‚ 2014 There is no shortage of stories and anecdotes to illustrate how the best strategies can nearly always be reduced down to a brief but powerful statement and even more ink has been spilled describing the dangers of strategy statements that read like detailed action plans. But how do you go about actually crafting — and using — a 15-word strategy statement? My approach is based on narrative techniques
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effects of chocolate Chapter One — Introduction to the Problem Introduction to the Problem In today’s society‚ chocolate is everywhere. It seems that people have developed a love-hate relationship with chocolate. According to the US Department of Commerce‚ the average American ate 11.7 pounds of chocolate in the year 2000. American adults ranked chocolate as the most-craved food and as their favorite flavor by a three-to-one margin. Throughout the world exists a society of chocolate lovers
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companies create value for customers and build strong customer relationships in order to capture value from customers in return. Here the figure 1.1 presents a simple five step model of the marketing process. In the first four steps companies work to understand consumers‚ create customer value and build strong customer relationships. In the final step companies reach the reward of creating superior customer value. By creating value for customers ‚ they in turn capture value from customers in
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The History of Chocolate Do you like chocolate? Who doesn’t like chocolate? Chocolate is a favorite food of many people‚ but only few people know about the history of chocolate. That is why I am going to ask you to explore the history of chocolate by reading this essay. The history of chocolate begins with a plant whose scientific name is theobroma cacao which means “food of the gods”. According to the historians‚ the Mayan in Central America is the first who learned to plant the cacao plants around
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in the world. The assignment will focus on Guess’s brand identity and positioning in the market. The author used the World Wide Web to research the Guess company. The objective of the assignment is to illustrate the success of Guess through the identity and positioning of the company. 2 BRAND IDENTITY According to Lake (no date) brand identity is defined as “how you want the consumer to perceive your product or your brand. Companies try to bridge the gap between the brand image and the brand
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Hilton Hotels: Brand Differentiation through Customer Relationship Management Background Hilton Hotels is one of the biggest players in the US lodging industry. It contributes to about 9% of the total rooms in US lodging market. It has presence in over 78 countries with more than 2500 hotels. Lodging industry is highly capital intensive industry‚ so to reduce capital expenditure Hilton Hotels opted for self-owned Hotels as well as franchising model with the real estate owners. One of the key features
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Which mode of conveyance preferred the most and why? Q4 Two firms P and Q decided to award prizes to their employees for three values Punctuality (x)‚ Honesty (y) and obedience (z). Firm P decided to award a total of Rs 22000 for the three values to 10‚8 and 6 employees respectively‚ while firm Q decided to award Rs 21400 for the three values to 8‚6 and 10 employees respectively. If all the three prizes together amount to Rs 2700‚ then (i) Represent
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