examines the adaptation of the customer personality and brand personality and the effect of it on Attitudinal and behavioural loyalty and brand equity in the mobile phone industry in Tehran. Sample of study is 400 actual and potential customers of Samsung mobile in Tehran. The results show that adoption of brand personality and personality traits improve attitude and behavioural loyalty brand and brand equity. Keywords: Consumer Personality Trait‚ Brand Personality‚ Brand Loyalty‚ Brand Equity DOI:10
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Fluid Phase Equilibria 337 (2013) 89–99 Contents lists available at SciVerse ScienceDirect Fluid Phase Equilibria journal homepage: www.elsevier.com/locate/fluid Asphaltene deposition prediction using adaptive neuro-fuzzy models based on laboratory measurements Karim Salahshoor a ‚ Sepide Zakeri a ‚ Sedigheh Mahdavi b‚∗ ‚ Riyaz Kharrat a ‚ Mahmoud Khalifeh b a b Petroleum University of Technology‚ Tehran‚ Iran Petroleum Research Center‚ Petroleum University of Technology‚ Tehran
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Assignment 2: What is Gross Domestic Product ECO201 Macroeconomics Instructor: George Williams Carleen Wardlow student at Argosy University July 3‚ 2013 (1) What was Real GDP for 2009? The Real GDP for 2009 was that there was a decrease at an annual rate of 6
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Samsung‚ being the market leader in the television industry in India‚ has decided to launch a new Television brand with some unique features. Before launching the product‚ however‚ it is important for the company to understand the macro environment carefully‚ the current status and the future direction. Demographic Environment – It is important for the company to analyze India as the potential market for launching new brand of television. With a population of over one billion‚ is the second largest
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increase their innovative capacity and one powerful mechanism for doing so is to extend participation in the process to a much wider population. Mobilizing high levels of participation in the innovation process is unfamiliar and‚ for many organizations‚ relatively untested and apparently risky” (Bessant‚ 2003‚ s. 767). ”Mobilizing and managing knowledge becomes a primary task and many recipes offered for achieving this depend on mobilizing a much higher level of participation in innovative problem-solving”
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2011‚ pg7) But what does a marker look for in a high quality assignment? Burdess (2007) answers this question giving three main areas to consider; ’the content of the essay‚ the evidence of research and use of written English.’ (pg98) First of all‚ there are many different criteria for different assignments and to understand how one is being assessed; the best place to start is to read the assignment matrix. This will detail what requirements the marker is looking for in a high quality assignment
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prevent over stretching. Both should have an elbow rest pad and should be centrally facing each other ‚also to prevent unnecessary stretching or strain. The desk should be positioned away from direct sunlight to prevent discomfort and interfere with products I.e. UV gel. Technicians should practice regular stretching exercises and should store all objects between knee and shoulder height. Neck and back problems may occur if not positioned correctly. Unnecessary strain will make the task harder to carry
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Samsung marketing strategy in china Nowadays‚ China’s communication industry is developing rapidly‚ and China has become the biggest mobile phone market all over the world. There are many international renowned mobile phone manufactures and local producers in this market and these companies are competing fiercely in China’s mobile phone industry. It is known that‚ in 1999‚ when the domestic mobile phone brands entered the mobile phone market‚ few people had expected that the domestic mobile
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El-Gaabary (Group 1 – 5S Team) Learning new theories and frameworks is usually a burden on a person to understand and imagine its application in real life cases. However‚ the Gobal Tech simulation case was an amazing chance for connecting what we have learnt (Why‚ What‚ and How organizational change works) to what we have discussed on the first day through cases and articles. From my point of view‚ the simulation gave the team three main added values. First‚ since it took place on the second day
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Samsung Group Success Bus 478 Wing Hung #200138620 October 11‚ 2007 Samsung is one of the biggest conglomerates in the world with businesses established in shipbuilding‚ contracting‚ and electronics. Global revenues in 2005 alone reach over 56.7 billion (Secrets of Samsung ’s innovation success‚ 2006) and brand tracking firm Interband ranked Samsung as the 20th most valuable brand in the world (As Sony gets a tune-up‚ Samsung Zooms Ahead‚ 2005). Samsung was not really recognized as an
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