INTRODUCTION Bangladesh is a small tea producing country sharing 2% of the world’s Tea production. Tea is an agro based‚ lab our intensive and export oriented sector and plays an important role in the national economy through export earnings‚ trade balancing and employment generation. Our Tea industry dates back to 1857 when the first tea garden was established at Malnicherra in Sylhet District. Today we have 163 Tea Gardens with a grant area of 1‚15‚757.41 hal of which 52‚317.21 hal or 45% is under
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The Boston Tea Party was a significant event in the years leading up to the American Revolution. By 1773 tensions were mounting as British America’s relationship with Mother England became increasing strained. The British Empire has secured victory in the French and Indian Wars but had run up an incredible war debt. King George III and the British Government looked to taxing goods in the American colonies as a means to replenish its treasury. It was in this the passing of the Tea Act 1773 that
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The 4 billion people comprising the base of the pyramid，they earn less than $2‚000 each per year. The base of the pyramid is poorest but largest socio-economic group. In 2012‚ two billion to three billion people live in poverty worldwide. This huge base of the pyramid has an estimated $5 trillion in purchasing power.While the developed markets are well saturanted‚ the base of the pyramid become more attractive for many enterprises.The base of the pyramid may indeed provide strong growth engines‚not
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Executive Summery 2 Analysis of Current Market Situation 3 Market Descriptions 3 Product Review 3 Competitive Review 4 Channels and Distribution Review 4 Discussion Of SWOT Analysis 5 Objectives And Issues 8 1st year Objectives 9 2nd year Objectives 9 Issues 9 Marketing Strategy 10 Positioning 10 Product Strategy 10 Product Pricing 11 Distribution Strategy 12 Marketing Communication Strategy 13 Market Segmentation 13 Marketing Research 14 Target Market 14 Action Programs 15 Budget 16 Controls 17
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craze going on right now. It’s called Boba Tea‚ also known as Bubble Tea or Pearl Tea made of tapioca balls. Boba (Tapioca) milk tea has been very popular in Asian communities for a few years already. The term "Boba‚” is roughly pronounced in Mandarin it literally meant bubble tea and in my own interpretation of history‚ I surmise that the name wasn’t just derived from the addition of bubble-like tapioca balls but its common preparation that the bubble tea was made in a cocktail shaker (Wentz). They
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INTRODUCTION: Lipton was created at the end of the 19th century by Sir Thomas Lipton. Under the slogan “Direct from the tea gardens to the tea pot” this entrepreneurial businessman wanted to make tea a popular and approachable drink for everyone - with a high quality but reasonably priced product. The Lipton business was acquired by consumer goods company Unilever in a number of separate transactions‚ starting with the purchase of the US and Canadian Lipton business in 1938 and completed in 1972
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RTD Tea in the Philippines • The Ready-to-Drink (RTD) industry in the Philippines was relatively underdeveloped back in 2004. Consumers mostly purchased carbonated soft drinks‚ which dominated store shelves‚ both in the modern and traditional trade. • Also‚ at that time‚ the still or non carbonated beverages comprise only a small portion of the beverage market. The products under this sector include energy drinks‚ iced tea and juices. • However‚ the only brands dominating the RTD tea market were
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while other iced tea drinks have flashy fonts or colors for packaging‚ ’Arizona ’ Green Tea maintains its oriental look‚ providing a contrast that attracts the eye of the consumer and sells itself. The tea comes in a bottle with a light green opaque film around it. The film is illustrated and the top to the bottle is secured with a paper seal colored with an intricate and geometric design. The two other main ingredients follow the Green Tea wording on the label. The wording Green Tea itself is written
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population of India‚ it is the preferred daily shampoo. To the market and its players‚ the second largest selling shampoo in the country. To the competition‚ a case study in competitive strategy and to us‚ our raison de etre. In a highly competitive FMCG category that seemed impenetrable to most marketers‚ Chik Shampoo identified a humongous opportunity in rural and semi urban India and created waves with its entry into these markets. Combining innovative sachet packing‚ strategic pricing (at Re
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Ooty - More Positives and few negatives * Posted Jun 15‚ 2010 Experience: Ooty though known as Queen of Hills‚ the same can be felt from the base of Nilgiris itself. The road and the view near Kallar is splendid. But this splendid beauty was devastated with plastic bags and over-priced hotels. But to our surprise‚ the town still has several beautiful places that make it worth a visit. But we have to be careful in avoiding crowded places‚ tasteless hotels and frauds. Food‚ sight-seeing and shopping:
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