” I would think in my little eight-year-old mind. Still to this day‚ I wonder why a store that is trying to get more business from women would show pictures that turns mothers away and the advertisements are appealing to men. Advertising is around everywhere‚
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The Effects of Advertising Advertising is considered a paid communication through a non-personal medium in which the sponsor is identified and the message is controlled. Variations include publicity‚ public relations‚ product placement‚ sponsorship‚ time shifted advertising‚ underwriting‚ and sales promotion. Every major medium is used to deliver these messages such as the television‚ radio‚ movies‚ magazines‚ newspapers‚ the internet‚ and billboards. Advertisements can also be seen on the seats
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1 IDENTIFICATION OF BASIC ELECTRONIC COMPONETS THEIR CHARACTERISTICS & TESTING 1.0.0 INTRODUCTION An electronic circuit is composed of various types of components. Some of these components are termed as active components because they take part in the transformation of the energy while other components‚ which only dissipate or store energy‚ are called as passive elements. The vacuum tubes‚ rectifier‚ transistors are some of-the common active while the resistances‚ which dissipate the power
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Design Basics Chapter 13 (252 – 261) I. Introduction a. Color Theory - At this point‚ the different fields in art are all apprehensive with color‚ however color has many aspects. b. The Essentials - Color is a property of light. It is not an object itself‚ because objects either reflect or absorb light. - As the light changes‚ the colors alter c. Color Mixing -Depends on whether the color source is light or pigments/dyes 1. Additive System - Color from
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Language of Advertising and Communication via Advertising Contents Introduction 3 Chapter 1. Concept of advertising as an act of communication 7 1.1. Definition of Advertising 7 1.2. Communication and Advertising 8 1.3. Functions of Advertising 12 1.4. Image Advertising 14 1.5. Advertising Text and Slogan 15 1.6. Conclusion 16 Chapter 2. Language of advertising 18 2
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The first printed advertisements appeared in newspapers. Nowadays advertising is so popular in the modern world that it is possible to investigate advertising language separately from the newspaper style. The usage of different means and devices on phonetic‚ morphological‚ lexical‚ syntactical and graphic levels make the advertising style individual. In this term such points were observed: phonetic peculiarities: alliteration‚ assonance‚ anaphora‚ repetition of the sound and rhyme; morphological
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Antenna Basics Theory Basic terms Basic antenna types 1 ©Kathrein/Scholz 07/04 Antenna Basics / Theory What is an antenna ? An antenna is the converter between two kinds of electromagnetic waves : cable bounded waves ⇔ free space waves 2 ©Kathrein/Scholz 07/04 Antenna Basics / Theory antenna principle shown by bending a coax cable open the pulsing electrical field‚ created by the transmitter‘s high frequency power‚ cannot leave the cable the field lines
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Chapter 2 Basics of Vibration Dynamics Vibrations are mechanical oscillations about an equilibrium position. There are cases when vibrations are desirable‚ such as in certain types of machine tools or production lines. Most of the time‚ however‚ the vibration of mechanical systems is undesirable as it wastes energy‚ reduces efficiency and may be harmful or even dangerous. For example‚ passenger ride comfort in aircraft or automobiles is greatly affected by the vibrations caused by outside
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2011-05-03 Basics of Management Classes for Bachelor Studies in Finance Janusz Marek Lichtarski‚ PhD. E-mail: janusz.lichtarski@ue.wroc.pl Projekt współfinansowany z Unii Europejskiej w ramach Europejskiego Funduszu Społecznego BASICS OF MANAGEMENT Management can be seen as: art – means that management require special characteristics‚ skills and attitudes. Manager as an artist sometimes should base on his intuition and talent practice – means that it is practical activity -
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PM Page 2 part 1 An Introduction to Advertising chapter one Advertising Yesterday‚ Today‚ and Tomorrow Objectives To define advertising and review its evolution. You will learn what advertising is and what it is not; the role advertising plays in business and our economy; how advertising evolved into what it is today; and the impact that advertising has on society. After studying this chapter‚ you will be able to: * Define advertising and distinguish it from other forms of marketing
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