Maarit Karppinen STRATEGIC MARKETING PLAN FOR A HOTEL Hotel and Restaurant Business 2011 2 VAASA UNIVERSITY OF APPLIED SCIENCES Degree Programme of Hospitality Management ABSTRACT Author Title Year Language Pages Name of Supervisor Maarit Karppinen Strategic Marketing Plan for a Hotel 2011 English 59 + 2 Appendices Peter Smeds The aim of this thesis was to form a strategic marketing plan for Hotel X‚ a small privately owned hotel in Helsinki. The theoretical part of this thesis
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Strategic control systems are the formal target-setting‚ measurement‚ and the feedback systems that allow strategic managers to evaluate whether a company is achieving superior efficiency‚ quality‚ innovation‚ and customer responsiveness and implementing its strategy successfully. An effective control system should three characteristics. It should be flexible enough to allow managers to respond as necessary to unexpected events; it should provide accurate information‚ thus giving a true picture of
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Information System Portfolio TABLE OF CONTENTS 1 Introduction 1 1.1 Purpose 1 1.2 Scope 1 1.3 Format 1 2 Business Environment 2 Example 1 - PepsiAmericas Inc 2 Example 2 Parmalat Australia Ltd 3 Example 3 Coca Cola Bottling Company Egypt 6 3 Enterprise Systems Portfolio 9 Example 1 - PepsiAmericas Inc 9 Example 2 Parmalat Australia Ltd 12 Example 3 Coca Cola Bottling Company Egypt 16 In General 18 4 Analysis 19 Example 1 PepsiAmericas Inc 19 Example
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Resources Module 9: Information systems and decision support systems Overview This module looks at information systems in the context of business management‚ and explores the key aspects of the various types of decision support systems. It begins with an introduction to the three types of management decision support systems — management information systems (MIS) (operational)‚ decision support systems (DSS) (tactical)‚ and executive support systems (ESS) (strategic). The functions of managers
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Business Driven MIS module 1 M OST COMPANIES TODAY rely heavily on the use of management information sys- tems (MIS) to run various aspects of their businesses. Whether they need to order and ship goods‚ interact with customers‚ or conduct other business functions‚ management information systems are often the underlying infrastructure performing the activities. Management informa- 1 2 tion systems allow companies to remain competitive in today’s fast-paced world and especially when conducting
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Computer Information Systems Summary Once upon a time‚ way back when in the caveman era‚ caveman used drawings on walls to keep track of information and to communicate with each other in the clan of one ’s life-span. Over time‚ man have improved and evolved in the way of keeping track of information and communicating with one another. Today‚ one finds himself more in an automated world than he did 25 years ago. When planning to purchase a computer‚ one must take in consideration all possibilities
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Introduction An information system consists of input‚ processing‚ output‚ and feedback. With these activates the information system helps to produce the information that associations need to get better decision-making‚ problem solving‚ controlling operations‚ and creating new products or services. The information systems can assist a business in that they contain important information about an exacting client‚ place‚ or event that get place in the organization or the environment nearby it. Information systems
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configuration tables provided by the enterprise software to tailor a particular aspect of the system to the way it does business. Answer TRUE Diff 2 Page Ref 338 AACSB Use of IT CASE Comprehension Objective 9.4 2) Enterprise systems are typically built around one or two major business workflows. Answer FALSE Diff 1 Page Ref 338 AACSB Use of IT CASE Comprehension Objective 9.1 3) Enterprise systems are designed primarily to allow communication between an organization and outside partners and
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Answer ALL Questions. 1. What is the difference between information technology and information systems? Describe some of the functions of information systems. In your answer include two examples of information technologies and two examples of information systems. Information technology is the use of computer hardware‚ software and associated technologies to process data and achieve company’s business objectives. Some examples of information technologies include mobile computer devices such as PDAs
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Library Information System: We are living in the 21st century which is known as the ”computer age”‚ where almost every kind of work is carried out with the help of computer. From the smallest work to the most critical works are carried out with the help of computers. What is more‚ now with increasing popularity of the internet many important applications have sprung up to make use of this wonderful technology. Many important applications have been designed with the view to communicate information to
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