Task 1.1 Marketing Process. Marketing involves identifying customer needs and requirements‚ and meeting these needs in a better way than competitors. In this way a company creates loyal customers. The starting point is to find out who potential customers are - not everyone will want what Noraini’s has to offer. The people Noriani’s identifies as likely customers are known as key audiences. under the marketing concept‚ Noraini’s Cookies must find a way to discover unfulfilled costumer needs
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Chap 8 1. Brand (114) -> AMA defines as “a name‚ term‚ sign‚ symbol‚ or design‚ or a combination of them‚ intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors” adds dimensions that differentiate the offering in some way from other offerings designed to satisfy the same need differences may be functional‚ rational‚ or tangible---related to the product performance of the brand differences may also be symbolic‚ emotional
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The Marketing Process HEALTH SERVICES PLANNING AND MARKETING Dr. Wendy Whitner July 18‚ 2010 1. An orthopedic group practice has decided to develop a pediatric sports medicine program. Describe at least three potential markets for this new service. Obstacles to effective competitor analysis include: ▪ misjudging industry and service area boundaries‚ ▪ Poor identification of the competition‚ ▪ Overemphasis on competitors’ visible competence‚ Normally service regions are in one geographical
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broadcast‚ license‚ or sponsor sporting events. Success: Although not required‚ a winning product is critical for generating revenue from fans; gate‚ concession‚ and merchandising‚ and companies; broadcasting‚ sponsorship‚ and licensing revenue. Marketing: all revenue sources are dependent on marketing’s 4 Ps; delivering a quality product at a reasonable price to fans by way of promotion. Internal aspects: What a sports entity does must fit with organizational objectives‚ and fan culture‚ including
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Lecture Marketing Basic Market research *Marketing research – gather the information and use it for making decisions. Making image of the company products. *Market research is conducted to understand markets-customers‚ competitors‚ and industries. Shorter- to understand a network of customers. (The understandment of prices). *Marketing research is conducted to determine the impact of marketing strategies and tactics on customers‚ competitors and industries. (It is important to know cause
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an obligation to pay. Sales and Marketing These are terms mistakingly used interchangeably. To explain the difference‚ let us go through the different processes from starting the business to handling the products to the end user and identify which is marketing and whcih is selling. 1) Study the market needs. See what the consumer wants. Marketing 2) Study the market offers. what competitors are currently offering in terms of price‚ location‚ etc. Marketing 3) Brainstorm on the approaches and
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Components of Marketing Information System MIS Marketing Information System (MIS) collects‚ analyses‚ and supplies a lot of relevant information to the marketing managers. It is a valuable tool for planning‚ implementing and controlling the marketing activities. The role of MIS is to identify (find out) what sort of information is required by the marketing managers. It then collects and analyzes the information. It supplies this information to the marketing manager at the right time. MIS collects
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Describe the basic training process. Team building Decision making Communication skills Computer skills Discuss at least two techniques used for assessing training needs. Explain the pros and cons of at least five training techniques. On-the-job training Informal learning Apprenticeship training Vestibule training Audiovisual and traditional distance learning techniques Computer-based training DVD-based training Simulated learning Learning portals iPod-based training Explain what management
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THE BASIC CASH MANAGEMENT PROCESS Every company can be viewed as a cash pool into which funds flow from various sources. Several techniques are used to speed the collection of such funds. Conversely‚ cash flows out of the pool for payables and other disbursement reasons. An important aspect of cash management is to control tightly both cash inflows and outflows. When cash inflows exceed cash outflows‚ surplus cash builds up. This surplus can be used to repay debts or for investment in marketable
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Apple’s unique sales strategy www.sino-manager.com of: SteveTobak Source: Business network of excellence 2010-6-13 Recommended hot: 36 words to communicate the secret of the team management team determines the future of the company building Tags: Apple online store sales strategy From the Direct and channel pricing strategy to retail and online stores‚ Apple in the consumer electronics company in a unique way different from other sales oftheir products . If you know the "channel" the meaning
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