Promotions can broadly be classified into two types – Consumer promotions and Trade promotions Both sales as well as marketing are allotted their respective budgets to carry out promotional activities. While marketing department uses its budget to run ATL and BTL activities‚ it also utilise it to run consumer promos targeted on a specific brand. Sales department on the other hand uses its budget to run trade promotions. Trade promotions may‚ and in fact should‚ vary from outlet to outlet within
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BASIC INTRODUCTION TO MACROECONOMICS‚ TOOLS AND TERMINOLOGIES By- Rhit Srivastava MBA –PM(05) IIHMR Economics • Economics is the social science that studies economic activity to gain an understanding of the processes that govern the production‚ distribution and consumption of goods and services in an exchange economy Types of economics • Macro economics : Concentrate on large picture of economy. • Microeconomics: • Microeconomics deals with behavior of individual market and the business‚ consumer
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Assignment II: Business Basics Biogen Idec Biogen Idec is a global biotechnology company focused on discovering‚ developing‚ manufacturing and marketing therapies for the treatment of multiple sclerosis and other autoimmune disorders‚ neurodegenerative diseases and haemophilia. Biogen Idec was formed in 2003 from the merger of two companies‚ Biogen Inc.‚ founded in 1978‚ and IDEC Pharmaceuticals Corporation‚ founded in 1985. It is one of the largest biotechnology companies in the world. Biogen
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stored on a recovery partition? Press a key combination at the beginning of the boot. What are examples of two applications that can create virtual machines? Virtual PC and VMware If you suspect a PC is infected with a virus‚ why is it not a good idea to perform an upgrade installation of Windows rather than a clean install? The virus might carry into the new installation Explain the difference between the Windows boot partition and the Windows system partition. The system partition is the active
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ELS 122: Basic Grammar URI — Spring 2011 STUDENT NAME: ________________________________________ DATE: ____________________ 1. Identify the sentence with the correct form of the verb/verbs. 13. a) Santos is the most fast skater on our team. b) Santos is the faster skater on our team. a) Please sit the groceries on the sink. c) Santos is the more faster skater on our team. b) Please set the groceries on the sink. d) Santos is the fastest skater on our team. c) Please sat the groceries on the sink
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ho Introduction We are all intimately familiar with at least one language‚ our own. Yet few of us ever stop to consider what we know when we know a language. There is no book that contains the English or Russian or Macedonian language. The words of a language can be listed in a dictionary‚ but not all the sentences‚ and a language consists of these sentences as well as words. Speakers use a finite set of rules to produce and understand an infinite set of “possible” sentences. These
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From those four regimes‚ the Nazi regime and Republic one are the two regimes that are worth to be compared with each other to find out which regime is more democratic. The writer will use the human right and the election in those two regimes as the basic sector to judge how better democracy each regime brings about. Furthermore‚ the good of governance and the separation of power are also the evidence for the judgement. First of all‚ we need to start with the definition of regime. A regime is a kind
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| THE END OF HISTORY AND THE LAST MAN | HISTORY OF IDEAS | | | | ACKNOWLEDGEMENTS We have taken efforts in writing this report. However‚ it would not have been possible without the kind support and help of many individuals. I would like to extend my sincere thanks to all of them. We are highly indebted to Mr. Asad Shahzad for his guidance and constant supervision as well as for providing necessary information regarding the report & also for his support in completing the
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Utilitarianism is an essay by John Stuart Mill that was written with an aim to provide support to the utilitarianism value as a moral theory. Moreover‚ the essay responded to the misconception about the theory by different quarters. Mills defined utilitarianism as a theory based on the principle that the “actions are in the right proportion as they promote happiness and wrong if they promote the reverse of happiness” (Mill 4). He further defines happiness as the presence of pleasure and absence of
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of the ideas that were so dominant in the minds of the Greek people. What could be considered the crown jewel of Greek architecture‚ the Parthenon‚ is one such of these examples. It brings into form the three principal ideas of humanism‚ rationalism‚ and idealism of the 5th century Greek people through not only its structure‚ but its ornamentation and sculpture as well. The basis of humanism can be summed up in the words of Protagoras‚ "Man is the measure of all things." Humanism is the idea that human
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