Basic Strategy There are four types of basic strategies that many companies apply to respond to the uncertainties. The four basic strategies include defender‚ prospector‚ reactor‚ and analyzer. Each type of the strategies has their own way to react with the uncertainties. Prospectors will always focus on developing or expanding new market. They will put their effort for seeking out new markets rather than waiting things to happen. Defenders can be defined as expert at producing and selling narrowly
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Promotion Mix • Personal Selling‚ Product‚ Sales Promotion The promotion mix was great going into the 21st century. There is not much personal selling in Krispy Kreme. Instead‚ customers come in with the brand awareness of the doughnuts. The store emphasizes its original glazed doughnuts but other than that not much personal selling goes on. Product giveaways are held at grand openings to improve knowledge of Krispy Kreme products. On certain occasions Krispy Kreme sells a special flavored doughnut
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Basics of Computer :: 1 1 Basics of Computer 1.1 INTRODUCTION In this lesson we present an overview of the basic design of a computer system: how the different parts of a computer system are organized and various operations performed to perform a specific task. You would have observed that instructions have to be fed into the computer in a systematic order to perform a specific task. Computer components are divided into two major categories‚ namely‚ hardware and software. In this lesson we
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Meanings of health? Health means different things to different people. For this reason it is very difficult to define health in a way that satisfies everyone. To an elderly person health might mean mobility; for a person with a mental illness health might mean having social contact with peers; for a young person health might equate more to physical activity or body image. People from different backgrounds might impact health as the adherence to different cultural or behavioural values‚ while people
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SERVLET BASICS Topics in This Chapter • The basic structure of servlets • A simple servlet that generates plain text • A servlet that generates HTML • Servlets and packages • Some utilities that help build HTML • The servlet life cycle • How to deal with multithreading problems • Tools for interactively talking to servlets • Servlet debugging strategies Training courses from the book’s author: http://courses.coreservlets.com/ • • • • • Personally developed and taught by Marty Hall Available onsite
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Chap 8 1. Brand (114) -> AMA defines as “a name‚ term‚ sign‚ symbol‚ or design‚ or a combination of them‚ intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors” adds dimensions that differentiate the offering in some way from other offerings designed to satisfy the same need differences may be functional‚ rational‚ or tangible---related to the product performance of the brand differences may also be symbolic‚ emotional
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Standard Operating Procedures in Retail: Standard Operating Procedure (SOP) is a set of written instructions that document a routine or repetitive activity followed by an organization. Operational procedures are vital to the business of running a retail store. Procedures typically cover all activities in the store‚ from sales transactions to customer support to inventory. The development and use of SOP has various advantages for the organization. Following standard operating procedures increases
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Retail Marketing Report 2036MKT Retail Marketing: Assessment item 1 Briahna Noonan s2951808 Executive Summary This report studies the aspects of merchandise assortment and store design within two retailers to identify and research a foundation area that positively and negatively affect the two stores through the literature and associated fieldwork. The two retailers under the retail category of convenience stores were selected and their merchandise assortments and store designs were observed
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Analyze a research method used for uncovering basic emotions- Category analysis of emotion words Category analysis of emotion words is theory used to describe emotions; the study explains that words have been created to describe our emotions based on emotional experiences. Certain words such as love or hate can give you a distinct feeling depending on the situation. Johnson-Laird and Oatley conducted a large analysis of 590 English words that we use to express emotion verbally and found that there
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Industry Overview Some 400‚000 specialty retail stores operate in the US with combined annual sales of $350 billion CAGR 2002-06: 5% Market is dominated by large players like Best Buy‚ Toys “R” Us‚ Gap‚ Sports Authority‚ etc The market size of some major product categories: o Shoes and clothing - $125 billion o Electronics and appliances - $85 billion o Jewelry - $25 billion o Sporting goods - $25 billion o Books - $25 billion Other categories include Toys‚ Music‚ Luggage‚
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