Insurance Discounted health insurance from nib Apple Up to 12% discount on selected Apple products Dell Up to 15% off PLUS special monthly offers Rusty 15% off online purchases Bankwest Get instant access to your cash & discounts Baskin-Robbins 15% off normal menu price Instant Rockstar 10% off online orders SurfStitch.com Save 15% OFF Surf & Fashion Online! La Senza 15% off full price merchandise eFragrance Receive a $15 discount on all fragrances Base 15% off Base Hostels
Premium Discounts and allowances
Wang‚ has not yet formulated his pricing and product policies. What advice would you give him? Should Wang reduce Carvel’s prices‚ perhaps by reducing product quality? Wang needs to carefully consider the position of Carvel’s products vis a vis Baskin-Robbins and Haagen-Dazs products. This is key‚ developing appropriate product and pricing policies. Also‚ Wang needs to consider longer term implications of product and pricing decisions. If Carvel is committed to the Chinese market (as it seems to be)
Premium Ice cream Retailing Milk
3.1 Market Segmentation Market segmentation refers to the process of dividing a market into a smaller group of buyers with distinct needs‚ characteristics‚ or behaviors that might require separate marketing strategies or mixes. The marketers of Haagen-Dazs in Malaysia have tried different market segmentation variables to find out the best method to market structure. The characteristics that used are geographic and demographic. 3.1.1 Geographic Segmentation Geographic segmentation divides the
Premium Marketing
Nhi Huynh Professor John Voyer Due Date 09/18/2014 External Analysis Assignment Jamba Juice (JJ) was founded by Kirk Perron in 1990. It is now a chain of smoothie restaurants with over ten thousands stores in the United States. According to the PESTEL analysis technique‚ Political plays an important role of a business life. Nowadays‚ with the economy regression‚ Government has been tight up the budget of spending and got more taxation project to people. Tax is increasing
Premium Milkshake Juice
Dunkin Donuts One of the major economic areas in north central Wisconsin is Wausau. The city is home of the most popular technical college. The love of coffee and ice cream brings the owner to open a Dunkin Donuts/Baskin Robbins near the college. Commercial space is available to build a facility‚ and the spot is right. The competition is a few fast food chains and two bakeries. The city has no Starbucks‚ but does have a Dairy Queen that is at the other side of town. The market structure is
Premium Profit maximization Marginal cost Costs
1. How structurally attractive is the Russian ice cream industry and how is it likely to evolve? Porter’s 5 forces Analysis: 1. Supplier Power: The main suppliers in the ice-cream industry comprises the suppliers of raw materials such as milk‚ milk powder‚ sugar‚ flavor additives and suppliers of equipment and technology. a. Ingredient Suppliers: There are numerous suppliers for the ingredients in the market and there is very less differentiation among these ingredients. Besides‚ since these ingredients
Premium Marketing
Term Paper Report on CUSTOMER SATISFACTION SURVEY ON PAST FOOD RESTAURANT (Chittagong) Submitted to: Mrs. Farah Israth Lecturer Department of Business Administration Premier University‚ Chittagong Submitted By: Shubhangkar Barua Id: 0613111530 Marketing Department Premier University‚ Chittagong DATE OF SUMISSION: 13.12.2011 Letter of transmittal 3rd Nov‚ 2011 Farah Israth Lecturer Department
Premium KFC Pizza Hut Fast food
Mountain Inc. (GMCR). Dunkin’ Donuts is one of the companies most similar to Starbucks due to their being a market leader in the hot regular/decaf/flavored coffee‚ iced coffee‚ donut‚ bagel and muffin categories. Dunkin’ Brands Group Inc. also owns Baskin Robbins. Other companies such as McDonald’s Corporation and Keurig Green Mountain Inc. are main competitors of Starbucks‚ but McDonald’s operates as a fast food company but is considered a large contributor to the coffee industry. Keurig Green Mountain
Premium Coffee Starbucks Espresso
Table of Contents: 1. Introduction 3 2. Industry Overview 3 3. Competitive Landscape 3 4. Industry Lifecycle 4 5. Industry Trends 5 6. Macro Environment Impact 6 7. Porter’s Five Forces 7 8. Starbucks Company Overview 9 9. Starbucks SWOT 11 10. Starbucks Balanced Scorecard 15 11. Dunkin Donuts Company Overview 15 12. Dunkin Donuts SWOT 16 13. Dunkin Donuts Balanced Scorecard 19 14. Conclusions 21 15
Premium Coffee Dunkin' Donuts Starbucks
Sales and Distribution Management Program : PGPM Class of : 2012 Credit :3 Sessions : Course Code : SL MM 606 30 Objective To make the student aware of issues related to sales force management focusing on ―selling‖ as a tool of Marketing Communication. The study of Channel Management offers an appreciation of logistics of information and goods‚ and exposes studen ts to the types of systems required to optimize organizational efficiency through this function
Premium Marketing Supply chain Sales