improve the business. As an employee at the marketing department of Baskin Robbins main branch in Dubai‚ a marketing research has been requested from the Marketing Department Manager. The purpose of this report is to identify the marketing opportunities for Baskin Robbins in UAE and do analysis for the information gathered. There are two main steps that should be done in order to identify the marketing opportunities for Baskin Robbins business in UAE. The first step is to do the secondary research
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Statement: The mission statement for Baskin Robbins is “We create 110% satisfaction by providing the finest product‚ service‚ and Variety for all people of all ages.” Description of Business/Business Model: Baskin Robbins is an Ice Cream specialty shop who offers a various selection of products such as customized cakes‚ beverages‚ and ice cream sundaes. Baskin Robbins has been in business since 1945 in which it was founded by Burton Baskin and Irvine Robbins. Baskin Robbins is committed to the quality of
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WEAKNESS * Expensive compared to competitors prices OPPORTUNITIES * Market for expansion * Can push sales to hotels and resorts in the nearby localities * Provide party packs THREATS * The number of competitors increasing including the traditional competitors * Emerging competitors with cheaper alternatives THE 7 P’S OF MARKETING IN RELATION TO BASKIN ROBBINS I. PRODUCT ICE CREAMS 1. Flavour of the month: Savor the flavor of the season with our Flavor
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ABUZAR BIN ABDUL HALIM SUBMISSION DATE: 6TH JUNE 2013 Baskin Robbins Introduction Baskin-Robbins is an American global ice cream parlor based in Canton‚ Massachusetts. It was founded in 1945 by Burt Baskin and Irv Robbins in Glendale‚ California. The company is known for its "31 flavors" slogan‚ more than the 28 flavors then famously offered at Howard Johnson ’s restaurants‚ with the idea that a customer could have a different flavor every day of any month. The slogan came from the Carson-Roberts
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Baskin-Robbins From Wikipedia‚ the free encyclopedia Baskin-Robbins Inc. | | Type | Subsidiary of Dunkin’ Brands | Founded | 1945 | Headquarters | Canton‚ Massachussetts‚ United States | Parent | Dunkin’ Brands | Website | www.baskin-robbins.com | Baskin-Robbins is a global chain of ice cream parlors founded by Burt Baskin and Irvine Robbins in 1953‚ from the merging of their respective ice cream parlors‚ in Glendale‚ California. It claims to be the world’s largest ice cream franchise
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myself for the future. This brings on the inevitable question‚ should I return to school? The answer is clear to me‚ I must return to school in order to become the person I want to be. An education is the single most important thing one can obtain in a lifetime. It can offer a whole spectrum of benefits throughout one’s life‚ but the most important are that it creates opportunities for advancement in the workplace‚ influences others to become educated‚ and helps to develop a more informed community
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Background of Baskin Robbins Baskin Robbins is global chain of ice-cream parlors founded by Burt Baskin and Irvine Robbins in 1953‚ in Glendale‚ California. It claims to be the world’s largest ice-cream franchise with more than 5800 locations‚ 2800 which are located in the United States. Baskin Robbins sells ice-cream in over 30 countries‚ including Nepal‚ Canada‚ Japan‚ Malaysia and other. The company’s headquarter is located at Canton‚ Massachusetts. There were about 31 flavours in Baskin Robbins. Baskin
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Baskin-Robbins is a global chain of ice cream parlors founded by Burt Baskin and Irvine Robbins in 1953‚ from the merging of their respective ice cream parlors‚ in Glendale‚ California. It claims to be the world ’s largest ice cream franchise‚ with more than 5‚800 locations‚ 2‚800 of which are located in the United States. Baskin-Robbins sells ice cream in over 30 countries‚ including Nepal‚ Canada‚ Japan‚ Mexico‚ the Dominican Republic‚ Colombia‚ Bahrain‚ the United Kingdom‚ Russia‚ Egypt‚ Saudi
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Baskin Robbins Marketing Report Current Market Situation As a food item‚ Ice Cream is one of those treats which has never went out of fashion and is still enjoyed globally. Baskin Robbins stands among the ice cream companies that is renowned globally. The journey of Baskin Robbins began in the year 1945 in California through a Snowbird store. This was followed by the opening of a Burton’s store. Years later in 1953‚ when both the founders Burton Baskin and Irvine Robbins joined the identities
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cream parlors founded in Glendale‚ California by Burton Baskin and Irvine Robbins‚ ice cream enthusiast brothers-in-law‚ whose passion inspired what is now the world’s largest chain of ice cream specialty shops. What was once a selection of 31 flavors—Baskin-Robbins "31®" stands for a different ice cream flavor for each day of the month—has grown to more than 1‚000 in its flavor library. "We sell fun‚ not ice cream." Today‚ Baskin-Robbins is the world’s largest chain of ice cream specialty stores
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