Target market 6 Image 6 Marketing mix 7 Product 7 Place 8 Price 8 Promotion 9 People 9 Industry trends 10 Global trends 10 1. Industry growth 10 2. Political outlook 11 3. Violent actions 11 4. Mad Cow 12 Local trends 12 1. Free trade policies 12 2. Raises in petrol prices 13 3. Industry growth 13 4. Demographic growths 14 5. Working women 14 Customer level of satisfaction 16 Survey results & analysis 16 SWOT analysis
Premium Ice cream Baskin-Robbins
Baskin Robbins Case Study This case summarizes the marketing research to be performed for the logo redesign project of Baskin Robbins. Case Analysis Baskin-Robbins Brand Officer Ken Kimmel felt it was important to conduct this study because the frozen-food retailing industry had become more hostile to Baskin-Robbins in recent years. A few entrants such as Cold Stone Creamery and others had popularized the in-store experience. Cold Stone Creamery ’s sales were now almost 75 percent of Baskin-Robbins
Premium Ice cream Baskin-Robbins Scientific method
Statement: The mission statement for Baskin Robbins is “We create 110% satisfaction by providing the finest product‚ service‚ and Variety for all people of all ages.” Description of Business/Business Model: Baskin Robbins is an Ice Cream specialty shop who offers a various selection of products such as customized cakes‚ beverages‚ and ice cream sundaes. Baskin Robbins has been in business since 1945 in which it was founded by Burton Baskin and Irvine Robbins. Baskin Robbins is committed to the quality of
Premium Ice cream
MANAGEMENT PRO 543 INDIVIDUAL ASSIGNMENT 1 PREPARED BY: NAJIHAH BINTI AMIRUDIN 2011132763 MC22S4B PREPARED FOR: MR. ABUZAR BIN ABDUL HALIM SUBMISSION DATE: 6TH JUNE 2013 Baskin Robbins Introduction Baskin-Robbins is an American global ice cream parlor based in Canton‚ Massachusetts. It was founded in 1945 by Burt Baskin and Irv Robbins in Glendale‚ California. The company is known for its "31 flavors" slogan‚ more than the 28 flavors then famously offered at Howard Johnson ’s restaurants‚ with the idea
Premium Ice cream Baskin-Robbins
IN RELATION TO BASKIN ROBBINS I. PRODUCT ICE CREAMS 1. Flavour of the month: Savor the flavor of the season with our Flavor of the Month. There ’s always new delicious scoops to try in a cup‚ cone‚ shake or sundae‚ so stop by and ask for a free taste. Hurry in before the end of the month! 2. Classic flavours 3. Seasonal flavours 4. Regional flavours 5. Bright choices 6. Soft serves: Smooth and creamy Vanilla Soft Serve is available at Baskin-Robbins®. Try our Cones
Premium Ice cream
Baskin-Robbins From Wikipedia‚ the free encyclopedia Baskin-Robbins Inc. | | Type | Subsidiary of Dunkin’ Brands | Founded | 1945 | Headquarters | Canton‚ Massachussetts‚ United States | Parent | Dunkin’ Brands | Website | www.baskin-robbins.com | Baskin-Robbins is a global chain of ice cream parlors founded by Burt Baskin and Irvine Robbins in 1953‚ from the merging of their respective ice cream parlors‚ in Glendale‚ California. It claims to be the world’s largest ice cream franchise
Premium Baskin-Robbins Ice cream Dunkin' Brands
fact that I have reached my full potential at a career I have worked long and hard at? Although I am content for now‚ I know that my sense of accomplishment will soon fade and I will regret not having improved myself for the future. This brings on the inevitable question‚ should I return to school? The answer is clear to me‚ I must return to school in order to become the person I want to be. An education is the single most important thing one can obtain in a lifetime. It can offer a whole spectrum
Premium High school Higher education Education
Background of Baskin Robbins Baskin Robbins is global chain of ice-cream parlors founded by Burt Baskin and Irvine Robbins in 1953‚ in Glendale‚ California. It claims to be the world’s largest ice-cream franchise with more than 5800 locations‚ 2800 which are located in the United States. Baskin Robbins sells ice-cream in over 30 countries‚ including Nepal‚ Canada‚ Japan‚ Malaysia and other. The company’s headquarter is located at Canton‚ Massachusetts. There were about 31 flavours in Baskin Robbins. Baskin
Premium Baskin-Robbins Ice cream
Baskin-Robbins is a global chain of ice cream parlors founded by Burt Baskin and Irvine Robbins in 1953‚ from the merging of their respective ice cream parlors‚ in Glendale‚ California. It claims to be the world ’s largest ice cream franchise‚ with more than 5‚800 locations‚ 2‚800 of which are located in the United States. Baskin-Robbins sells ice cream in over 30 countries‚ including Nepal‚ Canada‚ Japan‚ Mexico‚ the Dominican Republic‚ Colombia‚ Bahrain‚ the United Kingdom‚ Russia‚ Egypt‚ Saudi
Premium Ice cream Baskin-Robbins
Situation 1 Market Description 2 Market Opportunities 2 Application of Marketing Mix 3 Product 3 Price 3 Place 4 Promotion 4 Analysis of Market Research 4 Bibliography 8 Baskin Robbins Marketing Report Current Market Situation As a food item‚ Ice Cream is one of those treats which has never went out of fashion and is still enjoyed globally. Baskin Robbins stands among the ice cream companies that is renowned globally. The journey of Baskin Robbins began in the year 1945 in California
Premium Ice cream Baskin-Robbins