The political environment in India proved to be very problematic for both PepsiCo and Coca-Cola when they entered the market. The government has long enforced a protectionist stance on its economy in order to safeguard the interests of its people. Even with the New Industrial Policy in 1991 (Pathak 2007)‚ that loosened the grip on foreign businesses entering the country‚ PepsiCo and Coca-Cola still had to jump through many hurdles before they could operate. For example‚ PepsiCo was limited to selling
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Marketing Home Assignment Topic – Is Saffola a niche brand? What is the competitive profile of Marico in this product category/line? Name: Eshita Sharma Introduction on Saffola Saffola is a heart care brand in the foods category in India. It has several products in its portfolio which include edible oils‚ functional foods‚ rice and salt. Saffola is known to be a brand which is good for heart and recommended by doctors. For the last 10 years‚ Saffolalife has been educating
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INTRODUCTION International business is a term used to collectively describe all commercial transactions that take place between two or more nations. It refers to all those business activities which involves cross border transactions of goods‚ services‚ resources between two or more nations. It can be either the buying (importing) or selling (exporting) of goods or services on a global basis. In the achievement of the strategic objectives of a self-reliant and dynamic economy‚ the government considers
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Question 1 India‚ a“sovereign‚ socialist‚ secular‚ democratic republic” (India 2010)‚ has a nationalist and protectionstic political landscape with foreign-biased policies including “principle of indigenous availability” (Catero 2009) and “License Raj” (Nirmalya Kumar 2009). This limited free market economy made it challenging for foreign businesses to operate in India (e.g. PepsiCo had to promote under Lehar Pepsi). In 1991‚ the country’s capitalistic economic reform improved its business climate
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with 20000 free passes issued‚ one per Thumps up bottle. On-site activities‚ ‘buy one-get one free’ and lucky draw scheme like win the trip to Goa. PepsiCo telecast ‘ Navratri utsav 2000 at Mumbai’. People enjoyed a mega offer of getting one kilo of basmati rice free with 300 ml bottle. Cont.: Cont. The 2002 Summer TV Campaign- “keep it cool” the new slogan came up for the new
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"People today are still living off the table scraps of the sixties. They are still being passed around- the music and the ideas" - Bob Dylan (1992) From 1964 to 1968‚ there swelled a gigantic wave of cultural and political change that swept first the city of San Francisco‚ then the whole United States‚ and then the world. The efforts of the pioneers in the Haight-Ashbury to create an enlightened community took about two years‚ from 1964-66‚ to reach the flashpoint‚ and during those years the
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MANAGING INDIA-PAKISTAN TRADE RELATIONS Economic historians and analysts have been faced with a conundrum for quite some time. They found it hard to comprehend that South Asia‚ which was a single large market until a few decades ago with goods‚ services‚ capital investment and skilled labor flowing freely and the newly independent countries inheriting a common historical‚ legal‚ cultural and administrative background and a very well linked infrastructure was the least integrated region in
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as a side dish and as the main source of carbohydrates. The keto diet does not recommend eating rice‚ so cauliflower rice takes its place in many households following the diet. Chopped‚ cooked cauliflower has an almost identical texture to cooked basmati rice. You must watch the cooking time carefully because overcooking the cauliflower will leave you with a mushy mess. If you overcook the cauliflower‚ mash it up instead with cream and a dollop of butter. Under 30 Minutes‚ Make Ahead 5 cups chopped
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DISCOVER NOW HOW YOU CAN IMPROVE YOUR DIET ACCORDING TO VAIDYA PANKAJ NARAM’S ANCIENT SIDDHA-VEDA SECRETS‚ TO EXPERIENCE VIBRANT HEALTH‚ UNLIMITED ENERGY‚ AND PEACE OF MIND. “CREATE STRONG DIGESTION AND IMPROVE YOUR IMMUNITY‚ USING POWERFUL ANCIENT SIDDHA-VEDA PRINCIPLES TO CHANGE YOUR LIFE FOREVER…” As told to Dr. Naram in Nepal by his master -- BABA RAMDASJI‚ at the age of 124. HEALTHY DIET RECOMMENDATIONS To live with vibrant health is the greatest accomplishment in life. Without a healthy
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1.1.Introduction on Contract Farming Contract farming is defined as a system for the production and supply of agricultural produce under forward contracts between the companies (buyers) and the farmers (suppliers). The essence of such an arrangement is commitment on the part of both the buyer and the seller. The commitment of the suppliers/farmers to provide an agricultural commodity of certain type and quality at a specified time and place and in the quantity required by the company(buyer)
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