IACSIT Press‚ Singapore Competitive Pricing Strategies of Low Cost Airlines in the Perspective of Game theory Lim Seng Poh+ and Mohd. Ghazali bin Mohayidin Open University Malaysia Abstract. Price is the weapon of choice for many low cost airlines in the competition for market share. Regional low cost airlines’ pricing strategy for market stimulation is issuing free tickets and competing in ticket prices setting. It has been assumed as an effective strategy in influencing customers’ purchasing decision
Premium Game theory Pricing
management The concept of strategy ➢ Strategy is the great work of organization. In situations of life or death it is the Tao of survival or extinction. Its study cannot be neglected. ----SUN TZU‚ The Art of War.2500 B.C ➢ Strategy is about winning. ➢ Strategy is not a detailed plan or program of instructions‚ it is a unifying theme that gives coherence and direction to the actions and decisions of an individual or an organization. Characteristic of a winning strategy ➢ Goals that
Premium Strategic management
Monitoring and evaluating knowledge management strategies Nature does not measure. Nature recognizes patterns. (Senge) IKM Background Paper October 2009 Joitske Hulsebosch‚ Mark Turpin and Sibrenne Wagenaar IKM Background Paper‚ Monitoring and evaluating knowledge management strategies. October 2009. About IKM Emergent In April 2007‚ a five-year research programme was approved for funding by the Directorate General for International Cooperation (DGIS)‚ which is part of the Dutch Ministry
Premium Knowledge management
Case (in the Bel-Jean handout packet or under the Course Materials tab‚ in the Week 1 folder). 3) Do 2-20 (the cost object is the entire product line‚ not the individual car). (75 min.) Cost Terms and Purposes Handout – Chapter 2 Learning Objectives HDR 2 (pp. 26-37) Two Articles – Where Toyota Went Wrong; Toyota Is Changing How it Develops Cars (Classify the activities and costs discussed in these articles in Toyota’s value chain. How has Toyota shifted emphasis across the elements of its
Premium Management accounting Cost Costs
Submitted By: Date: 24th Feb’2014 Topic: Case study of 10 companies who used turnaround strategy to improve Definition Of Turnaround Strategy The overall goal of turnaround strategy is to return an underperforming or distressed company to normal in terms of acceptable levels of profitability‚ solvency‚ liquidity and cash flow. Turnaround strategy is described in terms of how the turnaround strategy components of managing‚ stabilising‚ funding and fixing an underperforming or distressed
Premium Revenue Aditya Birla Group Profit
Strategy‚ Management and Leadership Individual Report 1 Business-level Strategy of Nestle Nestle is an international brand with a portfolio in almost every food and beverage category. The brand is consumed daily by a majority of people‚ from its confectionary to it dairy brands and on to it’s beverages. With around 8000 brands it is hard to stay away from them. The company shows it’s size when figures such as 468 factories spread over 86 countries are some statistics‚ with the company employing
Premium Strategic management
Cost Classifications for Decision-Making. Every decision involves choosing from among at least two alternatives. Only those costs and benefits that differ between alternatives are relevant in making the selection. This concept is explored in greater detail in the chapter on relevant costs. However‚ decision-making contexts crop up from time to time in the text before that chapter‚ so it is a good idea to familiarize students with relevant cost concepts. 1. Differential Costs. A differential cost
Premium Costs
Cost allocation for indirect costs Cost Pool – Set of costs that are added together before being allocated to cost objects on some common basis Cost Driver/ Allocation base Cost Object Cost Driver Rate = Total Costs in Pool/ Total Quantity of Driver Where total quantity of driver = practical capacity of driver Cost of excess capacity = Cost Driver Rate * Excess capacity Predetermined overhead rate - cost per unit of the allocation base used to charge overhead to products. Predetermined
Premium Costs Cost driver Cost
Cost of Quality (COQ) "The cost of quality." It’s a term that’s widely used – and widely misunderstood. The "cost of quality" isn’t the price of creating a quality product or service. It’s the cost of NOT creating a quality product or service. Every time work is redone‚ the cost of quality increases. Obvious examples include: The reworking of a manufactured item. The retesting of an assembly. The rebuilding of a tool. The correction of a bank statement. The reworking of a service‚ such as
Premium Costs Quality control Quality assurance
We already know that following are the important cost concepts related to the production process of a firm: • Fixed Cost • Varibale Cost • Average Cost • Marginal Cost please refer to following page Introduction to Cost Concepts to understand various cost concepts in detail. Here we will briefly state again the meaning of above stated cost concepts for better understanding of the module on short run cost analysis. Fixed Cost is that cost which does not change (that is either goes up or
Premium Marginal cost Costs Economics