Chapter – 1 1.1 Introduction of the Company: Bata Bangladesh is affiliated to the Bata Shoe Organization‚ the world’s largest footwear manufacturing and marketing organization. Started operation in Bangladesh in 1962‚ Incorporation in Bangladesh in 1972. Currently‚ Bata Bangladesh operates 2 manufacturing plant Tongi and Dhamrai‚ Bata Bangladesh is producing around 110‚000 pairs of shoes daily. It has a modern tannery with the latest technological facilities to process 5 million square feet
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THE BATA SHOE ORGANIZATION: This case talks about Bata Shoe Organization‚ the world’s largest manufacturer and retailer of Footwear Company and the challenges faced by the company while determining its future long-term strategy and in finding a top management team. The case deals with the problems that Bata might face due to the political and economic changes taking place worldwide while running the company around the globe‚ over 62 manufacturing units and 4458 company- stores owned worldwide.
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Summary: The Marketing Plan of Bata India makes a serious effort to rejig its performance. This includes launch of Bata’s overseas brands and revamp of retail formats‚ among others. The plan includes a series of initiatives to bring the customer back into the stores i.e importing high-end brands from Bata’s international stable‚ launching a slew of locally designed footwear‚ revamping retail structure and a high-decibel ad campaign‚ plans to bring in weinbrenner‚ a global Bata brand and wipe n’ go‚ shoes
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Introduction Since 1942 Bata Pakistan has been offering its services to its valued customers by offer quality products. It was incorporated in Pakistan as Bata Shoe Company (Pakistan) Limited in 1951 and went public to become Bata Pakistan Limited in the year 1979. Since its inception‚ the company has not only maintained a good reputation of manufacturing high quality footwear for all segments. Bata Pakistan is serving its valued customers through a strong retail network comprising of more than
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Director‚ Bata Emerging Markets (WEST) Previous positions President Director‚ Bata Indonesia Managing Director‚ Bata Kenya Managing Director‚ Bata India Vice President‚ Wholesale & Marketing‚ Bata Ltd‚ Toronto‚ Canada Managing Director‚ Bata Bangladesh Muhammad Qayyum Vice Chairman & Managing Director Previous positions Retail Manager‚ Futura Footwear Limited‚ South Africa Retail Manager‚ Bata Pakistan Limited Merchandising Manager‚ Bata Pakistan Limited Area Manager‚ Bata Pakistan
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kind of differences do you think Bata might face in the Czech Republic and Slovakia? The Czech Republic is clearly further along in its progress to economic freedom than is Slovakia. In the Czech Republic‚ Bata is likely to face considerably less government intervention in its business than in Slovakia. Private property ownership and protection‚ property rights‚ and economic competition are likely to be more common in the Czech Republic. In Slovakia‚ Bata is likely to face greater political
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Retail Industry 3 BATA-GLOBAL 4 BATA-INDIA 4 Bata’s Wholesale Division 6 Bata Institutional Sales Division 6 Milestones (post 1985) 6 Turnaround Story 8 STP 9 Value Proposition for the Customers 9 4Ps 10 Porters Value Chain 11 COMPETITOR ANALYSIS 13 MARKET SHARE OVER YEARS 14 Ansoff Model 16 SWOT 17 Final inferences and recommendations 17 References 17 Background Mr. Marcelo Villagran is Chief Executive Officer‚ Managing Director‚ Executive Director of Bata India Limited. He has
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Case study-BATA INDIA’S HR PROBLEMS ASSAULT CASE More than half of Bata’s production came from the Batanagar factory in West Bengal‚ a state notorious for its militant trade unions‚ who derived their strength from the dominant political parties‚ especially the left parties. Notwithstanding the giant conglomerate’s grip on the shoe market in India‚ Bata’s equally large reputation for corruption within created the perception that Weston would have a difficult time. When new management team weeded
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Literature of BATA Presented By- Rakesh Gakare Sushmita Agrawal Siddhartha Roy Kiran Thakur CONTENTS A JOURNEY FROM TO 1. Early History and Evolution of BATA The Bata Shoe Organization (BSO) is one of the world’s largest manufacturers and retailers of footwear. The company rapidly expanded after
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behaviors.As the different segments need different products‚ BATA has tried to deliver different products for their selected segments.Four very important variables of market segmentation of BATA are discussed in following table: Variables | Segmenting unit | Explanation | Example | Geographic | World region | BATA has covered 5 regions. | Europe‚ Asia Pacific‚Latin America‚ North America‚ Africa. | | Country | Bata has been developed in almost 79 countries. | Bangladesh‚India
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