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    (Carroll‚ 1993‚ para. 16). Bateman and Snell (2007) stated‚ “Strategic planning involves making decisions about the organization’s long-term goals and strategies” (Chap. 4‚ p. 122). The strategic goals are usually set by high level managers because of the complexity of the goals. Strategic goals tend to deal with the measure of growth of the company‚ market share and value‚ profitability‚ return on investment (ROI)‚ quantity and quality of

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    meet these goals and to determine how the goals will be accomplished are decided in advance. Bateman and Snell (2009) stated “Planning activities include analyzing current situations‚

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    Social Responsability

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    Social Responsibility is a “business’ obligation to pursue policies‚ make decisions‚ and take actions that benefit society”. Under the umbrella of social responsibility there are two models for social responsibility; the shareholder model‚ and the stakeholder model. Basically‚ The shareholder model Focus’ on maximizing profit for its shareholder’s. When a company makes profit and meet their production goals they in turn benefit the community. This is made possible through job creation and tax money

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    Telstra

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    Background Telstra is a descendant of the Post Master General’s (PMG) Department of the Australian Commonwealth Public Service. In 1975 telecommunications and postal functions were divided into two statutory commissions: Telecom Australia and Australia Post. Telecom Australia‚ the government-owned communications carrier‚ later merged with a much smaller government body‚ OTC‚ then responsible for international calls. Telecom rebranded itself as Telstra in the early 1990s. Telstra has faced

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    References: Bateman‚ T. S.‚ & Snell‚ S. A. (2011). Management: Leading & collaborating in a competitive world (9th ed.). New York‚ NY: McGraw-Hill Irwin.

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    Functions of Management There are four different functions of management. In this paper‚ I will define these functions; planning‚ organizing‚ leading and controlling. I will also explain how each of these functions relates to my own organization. Bateman and Snell (2004) define management as the process of working with people and resources to accomplish organizational goals. By utilizing the four different functions of management companies can work with their employees and other resources to reach the

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    planning‚ organizing‚ leading and controlling. This paper is explains each function and how it relates to an organization. The following is an explanation taken from the book Management: Leading and Collaborating in a Competitive World‚ by Bateman and Snell‚ chapter 1‚ 2‚ 3‚ 8‚ 2009. These four functions are what management is about. The first function in management is planning. Managers must have vision to accomplish the missions and goals planned. Through strategies that will lead to the objectives

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    Annually‚ Fortune magazine releases a list of the top 500 largest companies in the United States (Time Warner Co.‚ 2008). Being ranked no. 44 in 2008‚ Microsoft has increased its revenues 15.4% since 2006 because of its continued efforts to release latest technology (Time Warner Co.‚ 2008). To understand how Microsoft continues to lead in profits‚ sales and technology‚ the consumer must realize internal and external factors influence how Microsoft performs and operates. In depth‚ Microsoft’s planning

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    References: Bateman‚ T. S.‚ & Snell‚ S. A. (2007). Management: Leading and Collaborating in a Competitive World. (7th ed.). McGraw-Hill Irwin.

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    contingencia. En este trabajo discutiremos la planificación estratégica y porqué es tan necesaria dentro de cada organización. El nivel estratégico de planificación "envuelve el tomar decisiones sobre los objetivos a largo plazo y estrategias." (Bateman-Snell‚ Management: the New Competitive Landscape‚ 6ta Edición‚ 2003) Regularmente‚ la alta gerencia es quien se responsabiliza de la planificación a este nivel. El propósito principal de la planificación estratégica es el desarrollar estrategias que

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