to the household furniture industry. Add Another Sales Rep: An additional sales rep will be needed to service company accounts because 50 new accounts were being added. Promote New Styles of Furniture: These new items would require consumer advertising in shelter magazines to be launched successfully. Push/Pull Strategy for Promotions: The cost and benefits of trade and cooperative advertising (push)‚ and the cost and benefits of consumer advertising (pull). Discussion: Industry: The
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Haverwood Furniture‚ Inc I. Summary of Facts A. Market – Furniture Industry 1. Customers a. Retailers b. Older crowd 45-65 year old c. Public crowd 2. Purchasing Furniture a. Consumers b. Price c. Promotion d. Looks 3. Economic market – Monopolistic Competition B. Product 1. Haverwood Furniture a. Furniture that’s easy to assemble b. Wood tables c. Everyday furniture d. Different types of styles 2. Benefits a. Priced aggressive to show that furniture is good quality b. Product looks distinct
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QUESTIONS 1. How does Ben’s age affect his decision to get an MBA? Age is definitely a huge factor in his decision to get an MBA. The younger the individual‚ the more opportunity for salary increases which in turn‚ the quick he can recover his costs of returning for an MBA. These costs include the opportunity cost of lost income in pursuing his MBA as well as the cost of the tuition itself. 2. What other‚ perhaps nonquantifiable‚ factors affect Ben’s decision to get an MBA? The location of
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Discussion Case: Timberland’s Model of Corporate Social Responsibility 1. I would characterize Timberland’s exercise of its corporate power in society as a positive influence. They really draw their employees in and encourage them to give back to the community by serving in many area activities. Timberland is engaging in multiple stakeholders in its business operations‚ because their company is benefiting the employees and their families‚ and also the society by the time they spend giving
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the year‚ per Exhibit 1? 3. What is the proposed incremental contribution margin per occupied room/day during the off-season? Assuming 40% occupancy that can be expected due to the advertising budget 4. For each alternative in the case‚ list the annual expenses that are incremental to that decision alternative but are not related to the room/days occupied? A. Open West wing during offseason Annual incremental expenses that are not related to rooms/days occupied 1.
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Stickley Furniture Stickley Furniture Ashford University Business 644 Operations Management Professor Ronald Beach December 12‚ 2012 An analysis of Stickley Furniture’s production‚ aggregate planning production control‚ inventory and quality reveals that the company has made changes that have proven successful strategies for the long term success of the company since it was sold in 1974. The analysis presented here will show areas of strength and areas of improvement
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Hanover-Bates Chemical Corporation Analysis Sales Management June 10th‚ 2012 Hanover-Bates Chemical Corporation Sale Management Analysis The Hanover-Bates Chemical Corporation is a company who produces processing chemicals for the chemical plating industry. James Sprague was promoted to the northeast district sales manager for the company. Sprague sales experience was approximately 4 years which 2 were spent assisting the national sales manager. The team he will manage has a significant
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1. How does Ben’s age affect his decision to get an MBA? Ben’s age should be a positive factor in earning his MBA. He is still very young‚ and has 40 years in his career to go. 2. What other‚ perhaps non-quantifiable factors‚ affect Ben’s decision to get an MBA? If Ben works hard on his MBA‚ he will get great grades and possibly a high GPA which can have better opportunities and promotions. 3. Assuming all salaries are paid at the end of each year‚ what is the best option for Ben‚ from a
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Case Study- Chapter 1 1. The focal organization in this case is SunCal‚ a real estate developer. They want to build 1‚500 condominiums on 26 acres of land in Anaheim‚ California. Fifteen percent of the condos were going to be reserved to low cost housing apartments. The land was in part of Disney Lands resort area‚ and they had to get permission to build the condos. SunCal had a difficult time getting permission because Disney wants to expand its theme park on the same land. These condos with
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Robert Grubbs Case Analysis 3.2 April 3‚ 2013 Hanover-Bates Chemical Corporation 1. Current Situation James Sprague is the newly appointed district sales manager for the northeast. Upon arriving he had dinner with Hank Carver and John Follet‚ two senior sales representatives‚ and discussed his plans to review the company’s data prepared by the national sales manager and better the area’s profits. Carver‚ the most experience sales representative‚ took offense to analysis saying that his 34
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