Business Communication CASE-1 (20 Marks) Nestle has launched quality street ‚lion and after 8 choclates imported from Europe. Qualtty Street is an assortment of chocolates priced at Rs. 7 5 for 218 gm. After Eight is a popular adult chocolate priced at Rs.25 for 20 gm and Lion is a caramel wafer bar priced at Rs. 20 for a 45 gm bar. (Kit Kat )is priced at Rs. 6 for a 17 gm bar and has a chocolaty taste while Lion has a crunchy taste). The brands have different tastes and will appeal to
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Questionnaire 25 respondents 2 Model used Instrument of data collection Sample size Reynolds and Gutman’s “Laddering Method” Laddering/ depth interview 8 respondents Findings: 1. From Brand asset valuator model The survey revealed that shampoo is a product in which consumers care about their choice between different brands. For the BAV analysis‚ Sunsilk’s competitor brands are Clinic Plus‚ Garnier‚ Pantene and Fiama Di Wills. On the four primary dimensions of the BAV model‚ the results
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CEMS Case Study “L’Oréal (A): Fighting the Shampoo Battle” Case Study “L’Oréal (A): Fighting the Shampoo Battle” At the end of June 1997‚ L’Oréal’s Chairman and CEO‚ Lindsay Owen-Jones‚ called a meeting to study the European shampoo market. Although L’Oréal had several shampoo brands‚ among them Elsève‚ the shampoo market had never been one of the company’s main priorities because margins were extremely narrow. In addition to that‚ consumers perceived very few differences and therefore
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Management verses Leadership Tressa Thomas HCS 514 November 3‚ 2014 Vinnette Batiste Email to Coworker: Subject: Management vs. Leadership There has been some confusion among several individuals about the roles and responsibilities of a managers verses a leader. Managers and leaders have many common characteristics and traits‚ the responsibility and roles in an organization vary. The purpose of this email is to clarify the different roles and responsibilities in detail in
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Treatment of Poison Ivy or Chicken Pox: Oatmeal has been used for thousands of years for treating eczema‚ poison ivy‚ insect bites and skin infections due to its anti-inflammatory‚ anti-oxidant and anti-itch properties. For relieving the itchiness caused by poison ivy or chicken pox or even sunburn‚ grind oats or oat flour into a fine powder and pour it into a cheese cloth. Tie it around the bath tub faucet and squeeze out water periodically to have a tepid bath. You can also rub the pouch on the
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needing to leave the room‚ once the animal is wet. Most times you will return and your cat is going have taken off‚ leaving a wet trait behind. So what are you going to need when you are planning to bath your cat? You are going to need towels‚ cat safe shampoo‚ a comb‚ a brush if your cat has long hair‚ a container for rinsing‚ and a rubber mat if your tub is not textured in the base to make sure that your cat is able to stand and not slip. You may also want to enlist the help of someone else‚ as the extra
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Team name: Two idiots Institute IMT Ghaziabad Team Members: Sankha Mandal: sankha78@gmail.com 9434134144 Udai Singh : udai_singh@rediff.com 7838590282 Rural market- opportunities- “India lives in her villages”‚ a maxim attributed to Mahatma Gandhi‚ rings true when we see rural India retaining its old domination of the national population and economy in its 627000 villages‚ even after six decades of a development model that cherishes urbanization and industrialization
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believe the Highlites brand of shampoo lathers better than the “ordinary shampoo” with this commercial‚ when in fact the second test wasn’t
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David Steele 4-26-10 Final paper Axe Deodorant and Body Spray: A Marketing Study Axe deodorant is very well known. It is known just as much for its ads on TV that portrait it as a deodorant that guys use to attach women as it is for the deodorant itself. The smell seems to be well known to women; however‚ this particular paper will focus on the history of Axe and the deodorant market itself‚ as well as the marketing behind the product. Market The deodorant market in the United States is very
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appears that the original pet food recall‚ which included some 60 million cans and foil packs of food from Menu Foods‚ may not have been extensive enough. Evidence indicates that the same contaminate found in poisoned wet food may also be found in the dry food products of an as yet unknown vendor. Early reports from Menu Foods‚ the Ontario based company responsible for the initial pet food recall‚ was that there was a problem with the wheat gluten. This appeared to make sense because a similar problem
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