A RESEARCH REPORT ON “Impact of sales promotion on consumers‚ Retailers & Wholesalers-with special reference to Sunsilk shampoo At Bhilai region” Submitted in partial fulfillment for the award of degree of MASTER OF BUSINESS ADMINISTRATION OF SWAMI VIVEKANAND TECHNICAL UNIVERSITY‚ DURG (C.G) SESSION : 2006-2008 Submitted by SUSHMITA YADAV MBA II Semester‚ 2007 Approved by Dr. PRATAP .B. DESHMUKH DEPARTMENT OF MANAGEMENT BHILAI INSTITUTE OF TECHNOLOGY
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HISTORY OF PHARMACY Unique characteristics of HOMOSAPIENS – propensity to treat ailments‚ physical and mental with medicine INTRODUCTION * What is medicine? MEDICINE- is a mixture of myth and science‚ folklore and demonstrated facts. * How are medicines prepared? 1. Collection of active ingredients and drugs 2. Processed: and 3. Prepared for incorporation into medicaments PREHISTORIC PHARMACY SHANIDAR – oldest settlements‚ supports the contention that prehistoric people
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Rural Consumer Behavior with Regard to Selected FMCGs Consumption Patterns and Brand Usage: A Study A Sarangapani* and T Mamatha** Marketing of FMCGs (Fast Moving Consumer Goods) plays a pivotal role in the growth and development of a country irrespective of the size‚ population and the concepts which are so interlinked that‚ in the absence of one‚ the other virtually cannot survive. It is a fact that the development of FMCG marketing has always kept pace with the economic growth of the country
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been experiencing a general increasing trend over the past years. In the Philippines alone in 2011‚ there is an increase in the value of shampoos and conditioners by 6%. As for instance‚ the key countries in Southeast Asia which are Thailand‚ Philippines‚ Singapore and Malaysia are experiencing a stronger domestic demand for hair care products such as shampoos and conditioners that are essential in personal grooming. As matter of fact‚ hair care sales in these key countries grew by an average of
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Available online at www.scholarsresearchlibrary.com Scholars Research Library J. Nat. Prod. Plant Resour.‚ 2011‚ 1 (1): 24-32 (http://scholarsresearchlibrary.com/archive.html) Herbal Plants: Used as a cosmetics Shweta K. Gediya*‚ Rajan B. Mistry‚ Urvashi K. Patel‚ M. Blessy and Hitesh N. Jain Sigma Institute of Pharmacy‚ Baroda‚ Gujarat‚ India _____________________________________________________________________________ ABSTRACT The concept of beauty and cosmetics is as ancient as mankind
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below:- Name Relative Market Share Market Growth Rate Brooke bond supreme 41% 45.03% Knorr noodle 51% 29% Lux 21% 29.15% Surf Excel 23% 27.37% Lifebuoy shampoo 15% 85.03% Rexona deodorant 2% 8% BCG MATRIX Figure: Market growth rate High low Star • Broke bond supreme • Knorr noodles ??? • Lifebuoy shampoo Cash Cow • Surf excel • Lux Dog • Rexona deodorant High
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EXECUTIVE SUMMARY This project has helped us immensely in preparing for the final examination‚ as the information we have gathered for this was a brief summary of all we have studied in our methods in business research class. This has not only helped us in understanding of how to conduct a research but also in collecting data either primary or secondary. P&G is an international Company reaching out to almost the entire world population with more than 250 brands in 130 countries. The product
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How to put up a small car wash business Filed under FEATURES 0 Comments and 0 Reactions (First published in the Philippine Online Chronicles) By Ma. Rachel R. Yapchiongco A car is a valuable possession and a person who owns one often places great value on his vehicle. Many car owners take good care of their cars by keeping both interior and exterior components in good condition. To ensure that the car is in tip top shape‚ people bring their cars to the repair and service shop for routine
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makes it less popular with lower income classes Opportunity 1. Have a Great Opportunity in New developing areas of India. 2. Consumer behavior towards brand loyalty 3. High Rates of Imported Shampoos 4. Increase in the Shampoo consumption due to awareness 5. Heavy investment in the research of Shampoo Threats 1. High Competition in Indian Market 2. Threats from new entrants 3. Threats from plenty other options available to consumers 1. Strong Financial position of P & G 2. Brand
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about every 6 weeks to maintain my haircut. There is positives to having short hair‚ though. My hair have more volume now than it ever did with long hair. Short hair is easier to take care of than long hair. I don’t use as much shampoo or conditioner as I used to. My hair air dry quicker now. Overall‚ short hair is easier to have than long hair. Overall‚ my hair received positive comments and compliments. I received a few negative comments‚ but they don’t matter. I love my hair and that’s is the only
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