PESTEL Analysis The PESTEL framework evaluates the external environment variables to identify general opportunities and risks of particular strategies. 3.1 Political With selling cars in 17 countries ‚Tesla Motors has to deal with distinctive political patterns influencing its business operations.One of the major political factors affecting the industry is environmental protection laws to induce production of more environmental cars to meet strict emission levels. The second important factor is US government energy loan programs for
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Analysis of various managerial aspect of RAHIMAFROOZ Group Term Paper Report Analysis of various managerial aspects of RAHIMAFROOZ Group Prepared For: Ms. Faria Rashid Lecturer BRAC Business School BRAC University Prepared By: Raktim Kumar Mondol (ID: 09221232) Raisa Tamanna Khan (ID: 09221075) Nashad Shariff (ID: 09221223) Letter of transmittal Wednesday‚ April 04‚ 2012 Ms
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SWOT STRENGTH Proton is a Malaysian national automobile manufacturer. Proton is a Malaysian car manufacturer which first started out in 1983. At first‚ parts and technology came from Mitsubishi but later on‚ as experience accumulated‚ Proton became independent even if most of the cars were still based on Mitsubishi models. Their first model was launched in 1985 which is Proton Saga. Export to other country: such as Taxi in Korea use Impian (Waja) More than 14000 of Protons cars were exported annually
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applications of 3 hour duration. Lamps‚ supplied on angle brackets with glands for wiring remotely to the enclosure‚ separately adjustable in the vertical and horizontal planes for optimum exit route lighting. Maintenance free 12V sealed lead acid batteries (2 off) of 4-7 year design life‚ 24 hour recharge period‚ low voltage cut off‚ thermal and reverse polarity protected. Current consumption 0.1A. Units should be mounted at least 30° above line of sight NOTE: Photometric data applies to single lamp
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Computer. Key findings conclude that: (1) the battery electric vehicle industry is poised for explosive growth; (2) Tesla Motors is uniquely positioned to capitalize upon this growth opportunity; and (3) a ‘new technology’-based approach to marketing management is central to Tesla’s current and future growth. Keywords: Tesla Motors; Apple Computer paradigm; strategic marketing plan; qualitative marketing analysis; international marketing management; battery electric vehicles Introduction Tesla Motors
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wheels‚ a simple base‚ and a regular old nickel cadmium battery if you happen to have one lying around somewhere. After retrieving these items‚ you may proceed to building your clunky new robot. Take two pieces of Velcro and use some Elmer’s to affix them to the top and bottom of the base of your robot. This should be in the center of the base‚ you know‚ away from the perimeter and where the wheels are located. Then‚ place your nickel cadmium battery on the bottom of the base and fasten it to your trusty
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MGMT425 - Spring 2013 – Haisu Zhang Marketing Research: Green Marketing Are Hybrid Cars Worth The Money? By Josh Nottingham Tyler Alberson Lei Ye James Chimitt Introduction: Over the course of the past few decades‚ Hybrid cars have slowly been multiplying on the road. General Motors sold 11‚000 Chevrolet Volts in 2010 and are expecting that number to rise to 70‚000 by next year (J.D. Power and Associates‚ 2012). The total percentage of Hybrid cars that cruise the road only makes up
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Table of Contents Executive Summary 3 1. Situational Analysis 4 1.1 SWOT Analysis 4 1.2 Industry Analysis 4 1.3 Competitor Analysis 4 1.4 Consumer Analysis 5 2. Opportunity Identification 6 3. Marketing Objectives 7 4. Marketing Strategies 8 4.1 Target Segments 8 4.2 Segment Selection 8 4.3 Positioning 8 5. Marketing Mix Decisions 9 5.1 Product 9 5.2 Pricing 9 5.3 Distribution 9 5.4 Communications 9 6. Implementation and Evaluation 11
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have an ability to capture and maintain energy. This can change the electric car industry. Traditionally electric cars use Li-ion batteries that operate at 400 W/kg and these graphene particles operate at 48‚000 w/kg. These batteries are said to be able to last longer and to charge in a matter of minutes. This difference in energy ability is that Li-ion are batteries where as the sponge-like graphene are super capacitors. Super capacitors are designed to work at much higher power density. This allows
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America’s fleet of vehicles has been solely reliable on fuel until the past 10 years. Today‚ vehicle companies are competing against each other for the pride of having the greenest car. Many people in the U.S. are happy with the cars they drive. They go fast‚ they are big‚ and nothing seems to be out of place. So why should rental cars use alternative fuels? This is the question being asked to Lotus Rental Cars CFO. By performing thorough research‚ the consultants will first present a comparison
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